bluechip ceo breakfast series: content marketing in australia
TRANSCRIPT
![Page 1: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/1.jpg)
@juntajoe
Content MarketingIn Australia
Joe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing World
Co-Author, Get Content Get Customers and Managing Content Marketing
![Page 2: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/2.jpg)
@juntajoe
![Page 3: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/3.jpg)
@juntajoe
![Page 4: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/4.jpg)
![Page 5: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/5.jpg)
@juntajoe
![Page 6: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/6.jpg)
@juntajoe
![Page 7: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/7.jpg)
@juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLINGSTORYTELLINGSTORYTELLINGSTORYTELLING
![Page 8: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/8.jpg)
@juntajoe
![Page 9: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/9.jpg)
@juntajoe
Example of trying…
![Page 10: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/10.jpg)
@juntajoe
![Page 11: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/11.jpg)
@juntajoe
![Page 12: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/12.jpg)
@juntajoe
![Page 13: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/13.jpg)
@juntajoe
I see the future and it is
____________
![Page 14: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/14.jpg)
@juntajoe
![Page 15: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/15.jpg)
@juntajoe
![Page 16: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/16.jpg)
@juntajoe
![Page 17: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/17.jpg)
@juntajoe
![Page 18: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/18.jpg)
@juntajoe
![Page 19: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/19.jpg)
@juntajoe
Red Bull – The Media Co.
![Page 20: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/20.jpg)
@juntajoe
Show Me the Research!
![Page 21: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/21.jpg)
@juntajoe
![Page 22: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/22.jpg)
@juntajoe
![Page 23: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/23.jpg)
@juntajoe
![Page 24: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/24.jpg)
@juntajoe
![Page 25: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/25.jpg)
@juntajoe
![Page 26: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/26.jpg)
@juntajoe
![Page 27: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/27.jpg)
@juntajoe
Just 29% believe their content marketing is
effective
![Page 28: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/28.jpg)
@juntajoe
Our Biggest Content Marketing Challenge
•Producing the Kind of Content
that Engages •Producing Enough Content
![Page 29: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/29.jpg)
@juntajoe
THE PROBLEM WITH
WHAT?
![Page 30: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/30.jpg)
@juntajoe
![Page 31: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/31.jpg)
@juntajoe
![Page 32: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/32.jpg)
@juntajoe
![Page 33: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/33.jpg)
@juntajoe
![Page 34: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/34.jpg)
@juntajoe
WHY?
![Page 35: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/35.jpg)
@juntajoe
Search Engine Optimization
LeadGeneration
Social Media
Content MarketingMission
![Page 36: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/36.jpg)
@juntajoe
Why?
![Page 37: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/37.jpg)
@juntajoe
![Page 38: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/38.jpg)
@juntajoe
![Page 39: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/39.jpg)
@juntajoe
![Page 40: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/40.jpg)
@juntajoe
![Page 41: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/41.jpg)
@juntajoe
![Page 42: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/42.jpg)
@juntajoe
![Page 43: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/43.jpg)
@juntajoe
Why?
![Page 44: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/44.jpg)
@juntajoe
Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
![Page 45: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/45.jpg)
@juntajoe
Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
1. Core Target Audience2. What Will Be Delivered3. The Outcome for the
Audience
1. Core Target Audience2. What Will Be Delivered3. The Outcome for the
Audience
![Page 46: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/46.jpg)
@juntajoe
![Page 47: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/47.jpg)
@juntajoe
![Page 48: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/48.jpg)
@juntajoe
![Page 49: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/49.jpg)
@juntajoe
![Page 50: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/50.jpg)
@juntajoe
![Page 51: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/51.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 52: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/52.jpg)
@juntajoe
![Page 53: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/53.jpg)
@juntajoe
![Page 54: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/54.jpg)
@juntajoe
![Page 55: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/55.jpg)
@juntajoe
![Page 56: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/56.jpg)
@juntajoe
![Page 57: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/57.jpg)
@juntajoe
A Rising Tide Lifts All Ships
![Page 58: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/58.jpg)
@juntajoe
![Page 59: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/59.jpg)
@juntajoe
Define Your Hit List of Influencers
![Page 60: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/60.jpg)
@juntajoe
![Page 61: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/61.jpg)
@juntajoe
![Page 62: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/62.jpg)
@juntajoe
![Page 63: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/63.jpg)
@juntajoe
![Page 64: BlueChip CEO Breakfast Series: Content Marketing in Australia](https://reader038.vdocuments.us/reader038/viewer/2022103021/55d5286fbb61ebf6498b4593/html5/thumbnails/64.jpg)
@juntajoe
Get Uncomfortable:
If you don’t feel like you are going to run off the road, you are not driving fast enough.
Get Uncomfortable:
If you don’t feel like you are going to run off the road, you are not driving fast enough.
http://taylordowns.com