blue ocean strategy-terkini
TRANSCRIPT
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Through the Teacher Educators Looking Glass
Nofazilah Binti Mohd Sajat Institut Pendidikan Tun Hussien Onn, Batu Pahat, JohorMP111350
BLUE OCEThr Educ
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Strategi Laut BiruSebuah buku yang ditulis oleh Kim & Mauborgne
4 Prinsip Pembentukan 2 Prinsip Pelaksanaan
1. Membina semula sempadan pasaran 1. Mengatasi halangan organisasi utama
2. Fokus keseluruhan dan bukannyanombor
2. Membina perlaksanaan menjadistrategi
3. Jangkauan merentasi permintaan sediaada
4. Turutan strategi yang tepat
RISIKO- Risiko pencarian, perancangan, skala
dan model pendidikan
RISIKO- Risiko Organisasi dan pergurusan
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Strategi Laut Biru
- Mewujudkan ruangpasaran yang tidak
ditandingi- Menjadikan pesaing
tidak relevan- Memecah keluardaripada nilai kos.
- Menyelaraskan
keseluruhan systemantara firma dalam
usaha pembezaan dankos rendah.
Strategi LautMerah
- Bersaing di ruangpasaran semasa
- Mengalahkan pesaing
- Melakukan pilihanantara nilai dan kos
- Menyelarikankeseluruhan system
dalam aktiviti syarikatdengan pilihan
strateginya samaadaberbeza atau kos rendah .
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Key Conceptual Building Blocks
Value innovationTipping Point Leadership
Fair Process
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New ValueCurve
Factors to bereducedbelow standard
REDUCE
Factors to beraised above
standard
INCREASE
New factors tobe created
CREATE
Factors toeliminate
ELIMINATE
VALUEINNOVATION
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STRATEGIC CANVAS
High
Low Competing factors
O f f
e r i n g
l e v e
l
Industry Value Curve
BOS Move
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TIPPING POINTLEADERSHIP
Conventional Wisdom
Transform the massHigh cost, long time frame
Disproportionateinfluence factors
Disproportionateinfluence factors
People and activities thathave disproportionateinfluence on performance
People and activities thathave disproportionateinfluence on performance
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3 PRINCIPLES OF FAIR PROCESS
ENGAGEMENT
EXPLANATION
EXPECTATION
= inclusion and involvement indecision-making
= ensure understanding of strategies
= clarify rules,standards, expectedoutcomes, goals
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4 HURDLES TO EXECUTION
Cognitive
Political
Motivational
Resource
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Underpinning principles
Due diligenceDue process
Due care
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