b'lue marketing
TRANSCRIPT
B’lue -Flavored Water
Contents
• Introduction to Danone Group.
• What is B’lue.
• The Survey.
• Product Review.
• Feedback & Conclusion.
• Bibliography
The DANONE Group
• The DANONE Group is a French food-products multinational corporation.
• It based in the 9th arrondissement of Paris.
• It was founded in 1919 by Daniel Carraso.
• It produces dairy products, bottled water, cereals, baby foods and yogurts.
Company Profile
• Narang Beverages is a joint ventures with Group DANONE.
• A global leader in healthy food & beverages.
• Turnover of Euro 17 billion (Rs. 1299 Crores)
• 1st in fresh dairy and is a leader in baby nutrition and natural mineral water worldwide.
• Suntory Narang is the joint venture with Suntory Group.
• Aim to grow healthy beverages and Coffee under the brand name KARMA.
• In addition, the Narang Group has exclusive distribution partner for several premium international food and beverage brands such as :
The Product
IntroductionWhat is B’lue?
• B’lue is a kind of soft drink beverage that is enriched with a proprietary blend of vitamins B3, B6, B9, B12 and minerals like potassium, sodium and magnesium.
• B’lue comes in 4 fruit flavors.
• It is rich in minerals and is free of caffeine, artificial colors and
preservatives.
Video 1
Continued.. What does it look like?
• The blue color bottle makes it looks like you are drinking clear blue water.
• However, the flavoured water present in it is similar to plain water except with "enhancements".
• Presently, B’lue flavoured water is available in 500 ml bottles.
Video 2
What Flavours are available..
The Survey
SAMPLE SIZE- 30
Note :- This survey was done only in college.
Video 3
Are you familiar with the brand?
22
8
Review
Yes No
Did you like it?
19
3
Review
Yes No
Would you prefer having it in future?
17
5
YES
NO
How did You get to know about the product?
34%
3%
36%
9%
6% 12%
Television Ads Hoardings Friends Magazines Social Network others
How much will you rate the product ?
21
13
6
0
Rating
VERY BAD
BAD
AVERAGE
GOOD
VERY GOOD
Would you prefer having this product instead of tonic or packaged water ?
8
14
Sales
YES
NO
Product Review
• What is in it?Water, sugar, acidity regulator, minerals, vitamins, energy, carbohydrate, sodium, magnesium and potassium.
• Points of ParityFlavored Drink which refreshes mind and body.Quenches Thirst.
• Points of DifferenceContains no preservatives, non-alcoholic & non-carbonated drink.Contains Vitamins & Minerals.Water - based drink with a tinge of fruity flavor.
The Competitors
Feedback• It is not an energy drink, but a simple flavored water.
• Price seems to be on the higher – side.
• Product needs more advertisement during events and on Television(IPL, daily soaps, etc.) to gain popularity.
• It should be available in pet bottle sizes of 200ml & 350ml.
Conclusion• As per the conducted survey, it can be concluded that people would like to drink
B’lue again, but they would still prefer mineral or packaged drinking water over B’lue.
Bibliography
• www.danone.com
• www.drinkblue.in
• www.business-standard.com
• www.danonenarang.com