• rise awareness of global warming and problems that climate changes are causing

• educate users through the game how to deal with their finances. For example how can they save and invest in an Earth friendly way.

• while playing the game, donations would be raised and sent to the world organizations which are dealing with problems known as „sinking islands“

• Societe Generale's strategy and products would be promoted through the game and marketing instruments following the game

• Societe Generale would be trend setter since we are approaching gamers decade (after leaving the social networks decade)