blue lagoon's goals
TRANSCRIPT
• rise awareness of global warming and problems that climate changes are causing
• educate users through the game how to deal with their finances. For example how can they save and invest in an Earth friendly way.
• while playing the game, donations would be raised and sent to the world organizations which are dealing with problems known as „sinking islands“
• Societe Generale's strategy and products would be promoted through the game and marketing instruments following the game
• Societe Generale would be trend setter since we are approaching gamers decade (after leaving the social networks decade)