blue dot offers for charity

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INCREASE YOUR ACTIVE SUPPORT Personalised free daily offers for every charity to award their active supporters DAILY OFFERS FOR CHARITY SUPPORTERS

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Charities can benefit from using Blue Dot offers for free. Blue Dot Offers can be used in many ways to engage, reward and incentivise people to support your cause...

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Page 1: Blue Dot Offers for Charity

INCREASE YOUR ACTIVE SUPPORT Personalised free daily offers for every charity

to award their active supporters

DAILY OFFERS FOR CHARITY SUPPORTERS

Page 2: Blue Dot Offers for Charity

INCENTIVISE ANY ACTIONS YOU WANT PEOPLE TO TAKE WITH THE VERY BEST OFFERS

Real life, online or social!

One Great Action = One Great Offer!

Donate!Volunteer!Fundraise!Sponsor!Share!

Sign Up!Watch A Video !

Complete A Quiz or Poll!Respond To Mail ! ! !!

Sign Petition!Play Games ! !!

ʻLikeʼ!Tweet !!

Invite friends!etc!

Page 3: Blue Dot Offers for Charity

OFFERS FOR SUPPORTERS = BENEFITS FOR YOU

Bring the power of motivating Blue Dot offers, downloads & discounts from the biggest brands and entertainers for every supporter, to your own website and Facebook presence!

Advertise & provide offers to users without them ever leaving your pages!

You can compete for consumer attention alongside household name brands.!

Increase:!•  supporter actions!•  social sharing!•  Fundraising!•  Loyalty!

Recognise the actions of supporters (they get a ʻgood accountʼ)!

Every single action #hastaged & socialised through Twitter & Facebook!

Use resulting analytics for ongoing personalised communications!

100% FREE to use offers on your own websites!

Page 4: Blue Dot Offers for Charity

THE BEST, UNIQUE & EXCLUSIVE DAILY OFFERS FOR GOOD PEOPLE

1 donation or action for charity = 1 great offer for them!

Page 5: Blue Dot Offers for Charity

YOUR OWN OFFERS PAGE FOR YOUR SUPPORTERS www.bluedotworld.com/YourCharityName

All features locked to your charity: Donations (via Justgiving), volunteering sharing etc.

Inc: Your own Facebook page feed.

Live feed of supporters actions & redeeming offers

Page 6: Blue Dot Offers for Charity

USE YOUR OWN ‘OFFER’ WIDGETS

Your fully functioning offer page can be embedded on your: !

Own website !Facebook page

Award offers simply & automatically by inserting a line of code on your own site after actions you wish to award offers for.!

Page 7: Blue Dot Offers for Charity

USE OFFERS & ADS TO SPREAD THE WORD ABOUT YOUR CAUSE

Use these ʻadvertsʼ on your website that constantly update with latest offers!Plus, use email, Facebook, Twitter, newsletters etc.!

Blue Dot will market your offers page to the whole charity community!

Every single action is socialised.!

Page 8: Blue Dot Offers for Charity

YOUR FUNDRAISERS CAN ALSO CREATE AN OFFER PAGE

Tell your fundraisers (on Justgiving) they can also give offers to each of their sponsors.!

Simply tell them to register at www.bluedotworld.com/fundraiser And then start publicising their resulting page, where their supporters can donate (via JG) and get an offer.

100% Free

Page 9: Blue Dot Offers for Charity

SECURE A BUSINESS SPONSOR FOR YOUR OFFERS

Use your offers platform to generate income.!

Add  value  to  exis.ng  business  rela.onships  or  win  new  ones.  Businesses  are  looking  to  increase  the  ROI  on  their  CSR  spend  -­‐  help  them  do  that  with  Blue  Dot  offers.!

Benefits to your sponsor business!Logo on all your offer platforms!Hashtag in all social sharing on your redeemed offers!They can make an offer available for your (or all) supporters!

Cost to business / Income to charity!Charge businesses 40p per action taken by someone - Just 40p to be associated socially with positive actions someone has made for you.!

Pay Blue Dot 20p (per action tracked) to administer!

Page 10: Blue Dot Offers for Charity

OFFERS FOR ALL YOUR EMPLOYEES

All charity employees get free use of Blue Dot offers.!

A benefit in kind for all your employees!

They have access to the daily offer!

They simply register using their ʻworkʼ email to verify their status at www.bluedotworld.com!

Page 11: Blue Dot Offers for Charity

Offers have been proved to increase!

Donations!Fundraising!Actions!Click thru rates!Sharing!Conversion rates!

You will receive a full report with all actionable data!

You will have access for follow up communications!

Use the data to make sure - One good action leads to another!

RESULTS

Page 12: Blue Dot Offers for Charity

BLUE DOT UPDATE

Benefiting over 100 charitable organisations & working with 350 commercial businesses incl:!

44 commercial organisations already providing offers: !

Media coverage:!

Awarded a grant from the NESTA Innovation in Giving Fund. Contracted by the UK!Government Cabinet Office & recognised by HMRC!

Page 13: Blue Dot Offers for Charity

ABOUT BLUE DOT

Blue Dot combines business !& cause worlds !

for the benefit of both !

“I spent one year as Creative Director of major UK charity, Comic Relief & helped raise £82m for good causes.!

I spent one year as Director on the legacy of the FIFA World Cup. Raising £400m from every Government in the world for 1GOAL: Education For All. !

Meanwhile, in the same one year, consumers spent £870m shopping in Westfield, London, one mile from my home.”!

Founder  of  Blue  Dot  

Chris  Ward  

Page 14: Blue Dot Offers for Charity

Go To: www.bluedotworld.com/charitypage!

•  Create your own offer page and list actions you would like to reward!

•  Insert the ʻoffersʼ code at the ʻsuccessʼ URLʼs (post action) on your site!

•  Insert the full ʻofferʼ widgets on your website &/or Facebook tab!

•  Download the offer adverts for your site!

•  Use the full marketing ʻtool kitʼ: offer adverts & logos.!

•  Start publicising & see engagement increase!

Contact: Lucy Baker [email protected] for more details!

GET STARTED NOW

Page 15: Blue Dot Offers for Charity

www.bluedotworld.com  

Blue  Dot  World  Ltd.  180  Haymarket  London  W1  

Chris  Ward  [email protected]  +447932  746  591  

Jon  Stephens  [email protected]  +447799  470  596  

Blue Dot offers engage more people with charities

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