bloom by lynn lee
DESCRIPTION
Cosmetics brand designed by Lynn Lee.TRANSCRIPT
4 MISSION STATEMENT
6 STYLE GUIDE
8 STATIONARY
10 PRODUCT DISPLAY
12 COMPANY VEHICLE
13 WEBSITE
14 PROMOTION PLAN
16 OUTDOOR ADVERTISEMENT
TABLE OF CONTENTS
MISSION STATEMENT
4
BLOOM is the term we use when a flower’s appearance is enhanced and reached
its most beautiful state of growth. BLOOM Cosmetics takes the natural beauty of young
women and enhances their facial features in the most natural way possible. With a
variety of neutral to subtle bright and youthful colors, BLOOM is sure to naturally enhance
women’s beauty within. It is cruelty-free, and is conceived to embrace teens and young
women consumers, and their need for natural looking makeup. Find BLOOM Cosmetics at
your nearest Target or at Target.com
5
STYLEGUIDE
PANTONE 226 U
PANTONE 7549 U
PANTONE 210 U
PANTONE 388 U
6
PATTERN
ICON
LOGO
Century Gothic
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7
STATIONARYLet yourself BLOOM...
888 ROSEMEAD BLVD PASADENA, CA [email protected] // (626)929-2992
W W W . B L O O M C O S M E T I C S . C O M
888 ROSEMEAD BLVDPASADENA, CA 91105
[email protected] // (626)929-2992
W W W . B L O O M C O S M E T I C S . C O M
888 ROSEMEAD BLVDPASADENA, CA 91105
Let yourself...
8
Let yourself BLOOM...
888 ROSEMEAD BLVD PASADENA, CA [email protected] // (626)929-2992
W W W . B L O O M C O S M E T I C S . C O M
888 ROSEMEAD BLVDPASADENA, CA 91105
[email protected] // (626)929-2992
W W W . B L O O M C O S M E T I C S . C O M
888 ROSEMEAD BLVDPASADENA, CA 91105
Let yourself...
9
PRODUCT DISPLAY
10
11
COMPANY VEHICLE
12
HOME FACE EYES LIPS CONTACT
Pamper your lips with fresh flavor, a burst of shine and smooth feel! Each
pocket-sized tube of Wetslicks Fruit Spritzers Lipgloss has a conditioning
formula, with botanical ingredients, that helps improve lip condition over time
and lock in moisture for hours.
WEBSITE
13
WEBSITE PROMOTION PLAN
AVAILABLE AT
14
HAVING BLOOM BEING SOLD AT TARGET IS A HUGE PROMOTION FOR BLOOM BECAUSE
OF hOW pOpuLar and WIdeLy BranChed The TarGeT COMpany Is. BLOOM Is sOLd
exCLusIveLy aT TarGeT. There WILL aLsO Be T-shIrT GIveaWays, and Free deLuxe saMpLes
OF The BeauTy prOduCTs. IT WILL aLsO Be FeaTured In us MaGazIne, GLaMOur MaGa-
zIne, and aLLure MaGazIne.
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OUTDOOR ADVERTISING
AVAILABLE AT
16
Letyourself..
AVAILABLEAT
AVAILABLE AT
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t hank you