blomming @ruby social club milan, @mikamai - july 2010
DESCRIPTION
Blomming presentation for the Ruby Social Club Milan event @Mikamai of the 22 July 2010TRANSCRIPT
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Blomming.comThe Sociable Marketplace
Nicola Junior VittoBlomming.com
Ruby Social Club, @Mikamai, 22 July 2010
giovedì 22 luglio 2010
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Sistema di Social E-commerce
=
E-commerce per i Social Media
Blomming.com: Cos’è
giovedì 22 luglio 2010
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A chi si rivolge
• Designer. Le nuove generazioni in fashion, arti & artigianato, designe creatività in genere
• Artisti e Artigiani. “Professional Amateurs”, hobbysti, appassionati del Fatto-a-mano e del Fai-da-te
• Techie. Il “popolo” di eBay, blogger, etc.
• Micro-business. Negozi e altri esercizi commerciali, professionisti, artigiani con un business affermato, etc.
• Corporate. Aziende, associazioni, etc.
giovedì 22 luglio 2010
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Community: Magazine.blomming.com
giovedì 22 luglio 2010
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• Sell-it-yourself: Permette di vendere direttamentesul proprio sito / blog [prototipo funzionante su http://Blomming.com!] e sui Social Network (es. sul profilodi Facebook)
• Make other sell: Consente la creazione di Storefrontcon logica editoriale, mediante aggregazione o aggiunta di prodotti e produttori
Cosa fa
giovedì 22 luglio 2010
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Alpha (working prototype)
Embed per siti e blog
giovedì 22 luglio 2010
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Sign in
giovedì 22 luglio 2010
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Product Upload + Embed code
Copy...
giovedì 22 luglio 2010
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Embed (demo su Infoservi.it)
...and paste!Carrello
giovedì 22 luglio 2010
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Cart + checkout
giovedì 22 luglio 2010
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Confirmation + Payment
giovedì 22 luglio 2010
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Beta
Embed per siti e blog
SocialApp
giovedì 22 luglio 2010
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Gamma
Embed per siti e blog
SocialApp
API
StorefrontWeb App
Mobileetc.
giovedì 22 luglio 2010
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Storefront: Aggregatore di prodotti
Demand aggregationLead generation
Distr. channel mgmtPartnering
Generalpublic
Sellershopetc
Brand
Storefront
Affiliazione
giovedì 22 luglio 2010
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Ecosistema
• Le API di Blomming consentiranno a terze parti di sviluppare applicazioni:
✓Aggregando i prodotti dei seller esistenti
✓Creandone di nuovi
• Tutte le parti saranno remunerate da un meccanismo di affiliazione
✓Plugin: WordPress, Drupal, Ruby on Rails, jQuery
✓Applicazioni senza server side: HTML + Javascript
giovedì 22 luglio 2010
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Ora parliamo
un po’ di tecnologia...
giovedì 22 luglio 2010
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Cos’é?
Acronimo di: JSON with Padding
A cosa serve?
Ad ovviare alla “same-domain-policy” per accedere a risorse di domini diversi
JSONP
giovedì 22 luglio 2010
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JSONP per l’embedding
giovedì 22 luglio 2010
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JSONP per l’embedding
giovedì 22 luglio 2010
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Risultato dell’embedding
giovedì 22 luglio 2010
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Non re-inventare l’acqua calda...
Rails
giovedì 22 luglio 2010
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...c’è una gem o un plugin
per (quasi) tutto! :)
Rails
giovedì 22 luglio 2010
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Rails: esempi di gems o plugins
• Autenticazione: Authlogic
• Upload files: Paperclip
• Transazioni: Active Merchant
• Tagging: Acts as Taggable
• Paginazione risultati: Will Paginate
E tanti altri...
giovedì 22 luglio 2010
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Esponi la tua webapp
all’esterno sviluppando delle API
API
giovedì 22 luglio 2010
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API Rest
Applicazione “monolitica”Basecamp
Shopify
Stessa interfaccia per webapp ed APIs
giovedì 22 luglio 2010
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API Rest?
Applicazioni separateTwitter
Friendfeed
Interfaccia diversa ma separazione della logica
(non sempre RESTful)
giovedì 22 luglio 2010