blogwell san francisco social media case study: intuit, presented by kira wampler
TRANSCRIPT
How Big Companies Use Social Media
Kira WamplerIntuit
San Francisco | June 23, 2009
“Customers First: TurboTax in Social Media”
The New Normal – Winning with Social Media BlogWell – How Big Brands Use Social Media
Kira Wampler, Social Media Marketing Leader, Small Business Group, [email protected] / twitter.com/kirasw
Intuit Proprietary & Confidential 2
Welcome to the “new normal”
What’s Normal? People talking.
What’s New? The talk spreads far, fast. And, it’s permanent.
Intuit Proprietary & Confidential 3
Social is in our DNA
Intuit Proprietary & Confidential 4
Intuit in Social Media
Social Media Platforms/Networks
someone else builds: Facebook, Twitter,
MySpace
Technology Platforms you
build
Communities
Output Customers! Positive Talk Online! Better Products!
Live Community
Small Business United
Intuit Community QB Inner Circle
Town Halls Digital “Care” Reviews
Intuit Proprietary & Confidential 5
Live Community in QuickBooks
In-product, contextual help powered by tens of thousands of small business owners and experts
Intuit Proprietary & Confidential 6
Digital customer care & feeding
Feeding
Helping customers be successful, where they are, with our products and in their business
Care
Intuit Proprietary & Confidential 7
Small Business United – Enduring Campaign
7
Focus on small biz success delivered 1.2MM visits, 2K real stories, 30K ratings & better than avg conversion
Bloggers Social Media
Intuit Proprietary & Confidential 8
Q&A + Thank You!
How Big Companies Use Social Media
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