blogwell san francisco case study: autodesk, presented by daniel zucker & marielle covington
TRANSCRIPT
SocialMedia.orgVideo Case Studies
Daniel Zucker & Marielle Covington
Bringing Facebook to Life
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellSan Francisco
March 27, 2012socialmedia.org/blogwell
© 2012 Autodesk
Autodesk Case Study
Building Brand Affinity Through Facecasts
Dan Zucker Marielle Covington Social Media Manager Product Marketing
Web & Brand Engagement AutoCAD
© 2012 Autodesk
Social Media @autodesk
Central Touch Point
Lead corporate
strategy, trainings,
policy, central accounts
and infrastructure
Core Team
Inform corporate
strategy, lead business
unit strategy and
tactical execution
Social Web Council
Sharing of best
practices and industry
updates (Role based
and enthusiasts)
© 2012 Autodesk
The Next Generation of Designers
18-24 years old pursuing design
career Emerging markets
Where they are
© 2012 Autodesk
A Phenomenal Facebook Page
© 2012 Autodesk
A Phenomenal Facebook Page
© 2012 Autodesk
Facecasts
webCAST
FACECAST
© 2012 Autodesk
Product Launch via Facecast
© 2012 Autodesk
Product Launch via Facecast
© 2012 Autodesk
Product Launch via Facecast
© 2012 Autodesk
Product Launch via Facecast
167,000 new fans
850 million post views
867 watched live
2,949 watched Day 1
67 blog & media hits
© 2012 Autodesk
Broadcasting Live from AU
© 2012 Autodesk
Total number of Facecasts: 21
Total viewer minutes: 492,833
Total unique viewers: 22,916
Average viewing time: 21.5 min.
One Year of Facecasts
© 2012 Autodesk
Equipment for a Facecast
© 2012 Autodesk
YOUR
TITLE
HERE
THE
END
Recommendations
© 2012 Autodesk
Talent
© 2012 Autodesk
Tips & Tricks
Ditch the script
Keep video times relatively short
Encourage questions repeatedly
No white backgrounds
PRACTICE!
Have fun
© 2012 Autodesk
Beyond AutoCAD
Autodesk Sustainability
• 3 Facecasts
• 180 Unique viewers
• Engaging chats
Coming soon
• Autodesk, Inc.
• Media & Entertainment
© 2012 Autodesk
Stay in touch!
Dan Zucker
Social Media Manager
Twitter: @djzucker
Marielle Covington
Product Marketing Specialist
Twitter: @CUbuffaloinSF
© 2012 Autodesk
Autodesk, AutoCAD, Alias, Autodesk Inventor, Inventor, Maya, Mudbox, and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award and Oscar are
registered trademarks of the Academy of Motion Picture Arts and Sciences. mental ray is a registered trademark of mental images GmbH licensed for use by Autodesk, Inc. All other brand names, product names, or trademarks belong to their respective
holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
© 2012 Autodesk, Inc. All rights reserved.
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellSan Fracisco
March 27, 2012socialmedia.org/blogwell