blogwell san diego social media case study: avery dennison, presented by joyce munoz
DESCRIPTION
In her BlogWell San Diego case study presentation, "Getting Started in Social Media," Avery Dennison's Group Manager of Interactive Marketing, Joyce Munoz, covers strategies on how to launch an effective social media program. Joyce shares their trial and error process for getting the company involved in social media in which they encouraged experimentation and advised new users to keep the involvement simple. --- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: gaspedal.com and socialmedia.orgTRANSCRIPT
![Page 1: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/1.jpg)
Office Products North America
2/16/2010
![Page 2: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/2.jpg)
Case Study:Avery Dennison Office ProductsGetting Started in Social Media
February 16, 2010
![Page 3: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/3.jpg)
Office Products North AmericaWe need to be in social media
2/16/2010
![Page 4: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/4.jpg)
Office Products North AmericaLots of Questions
2/16/2010
![Page 5: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/5.jpg)
Office Products North AmericaHow – do we get started?
2/16/2010
InternalChallenges
InternalChallenges
Manage Expectations
Manage Expectations
What will work for us?
What will work for us?
ROIROI
ApprovalsApprovals
Marketing Communication
Change
Marketing Communication
Change
ResourcesResources
![Page 6: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/6.jpg)
Office Products North AmericaCreate Internal Processes
2/16/2010
RESOURCESRESOURCES
APPROVALSAPPROVALS
GUIDELINESGUIDELINES
Cross-Functional
Team
Cross-Functional
Team
Steering TeamSteering Team
Internal Employee Intranet
Internal Employee Intranet
External Social Media
Participation
External Social Media
Participation
CrisisProcess
CrisisProcess
AgencyAgency
![Page 7: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/7.jpg)
Office Products North AmericaWho?
• Who are we talking to?• Who is talking about us?• What are they saying?• Where are they saying it?
2/16/2010
![Page 8: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/8.jpg)
Office Products North AmericaWhat do we talk about?
2/16/2010
Help make your day a little easier
Focus on Work and Home
![Page 9: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/9.jpg)
Office Products North AmericaWhere?
2/16/2010
![Page 10: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/10.jpg)
Office Products North AmericaWhen – do we participate?
• When do we participate?• How often?• What do we comment on?
2/16/2010
![Page 11: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/11.jpg)
Office Products North AmericaKey Learning
• Just launch• Keep It Simple• Experiment• Process is important to move quickly• Manage expectations along the way
2/16/2010
![Page 12: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/12.jpg)
Office Products North America
2/16/2010
Joyce MunozGroup Manager, Interactive [email protected]
Thank You!
Images Thanks To:Slide 2: <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/liako/3141182898/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/liako/">http://www.flickr.com/photos/liako/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-sa/2.0/">CC BY-SA 2.0</a></div>Slide 8: Fredcavazza.net
![Page 13: BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz](https://reader035.vdocuments.us/reader035/viewer/2022062513/55584404d8b42acb078b522e/html5/thumbnails/13.jpg)
Office Products North America
2/16/2010