blogwell chicago social media case study: sonic drive-in, presented by christi woodworth
DESCRIPTION
In her BlogWell Chicago presentation, Sonic Drive-In's Director of Social Media, Christi Woodworth, explains how they manage multiple agencies to create an engaging social experience for consumers. She shares what has worked and what hasn't for choosing the right agencies and how to work with them to deliver the best campaign.TRANSCRIPT
SocialMedia.orgVideo Case Studies
Christi Woodworth
Social Media & Multiple Agencies
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
June 19, 2013socialmedia.org/blogwell
Social Media &
Multiple Agencies BlogWell, June 2013
hello. In other words,
why am I here?
Reality or Fantasy?
Which agency leads your
social engagement? •
• Lead?
• Digital?
• PR?
• Social-specific?
They ALL have a point of view on social.
And, frequently, they are all right.
SONIC’s setup
SONIC
Digital
AOR Creative
Media
CRM
Field
PR
How Does It Work?
Briefing & Bonus
Regular Content &
Award
Status Mtgs & Final
Execution
Results & Reporting
Examples
Thanks. Christi Woodworth
Director of Digital Communications & Social Media
SONIC, America’s Drive-In
@cwoodworth; linkedin/christiwoodworth
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
June 19, 2013socialmedia.org/blogwell