blogs students who were absent: tell us what your blogs are about? what are your readers saying?

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Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

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Page 1: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

Blogs

Students who were absent: tell us what your blogs are about?

What are your readers saying?

Page 2: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

NEWS OF THE DAY

Business Week on the block; Bloomberg the buyer?

Information Leaks from Social Media Outcome of the Congressional hearings on sa

ving newspapers

Page 3: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

What makes a great news website? An Introduction Exploring how multimedia websites adhere to the philosophy espoused by “Elements of Journalism.”

Sept. 30, 2009PROFESSOR FARA WARNER

Page 4: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

SO WHERE DOES THIS LEAVE TRADITIONAL JOURNALISM?

Journalism—and what we mean by it—will continue to evolved, morph and change.

But we (by this I mean me as a traditional journalist and professor) must teach the amateurs, the pro-ams, the citizens some of the basics of journalism.

This will make “citizen journalism,” blogging, etc. better (imho) because it will not leave accuracy, truth, etc. to the wisdom of the crowds

Do it right the first time. Then you don’t have to correct again and again.

Page 5: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

ELEMENTS OF JOURNALISM

If you learn nothing else in this class, learn these 10 rules. You will apply them as you analyze a news

website (assigned by the professor next Monday) to determine how well the sites adhere to these rules of journalism.

More information in the next two classes on analyzing a news website.

Page 6: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

RULE ONE Journalism’s first obligation is to the truth?

how do we find truth?

do bloggers seek truth? Should they?

Page 7: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

WHY TRUTH?

Journalists provide information for citizens so they can be free and self-governing.

If the information we provide is false, then what does that do to democracy?

Truth and accuracy is even more important in a multimedia world.

We are disassociated from our “real” community—how much do you know about Ann Arbor?

So we don’t have the ability to “check” the facts because we aren’t as connected—even though we think we are more connected.

Page 8: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

WHY TRUTH? WHY LIE?

Your journalism will be aggregated—so we need it to be dependable

People will link to you and you will link to them…you have a responsibility to focus on the truth…even if it is elusive.

What do journalists or bloggers gain by lying?

On the web, what is the power of a lie over truth?

Page 9: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

WINSTON CHURCHILL“A lie gets halfway ‘round the world before the truth can get its pants on.”

Page 10: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

HOW TO GET TO THE TRUTH?

See truth as a process.

Report what you see first.

Report what others tell you—but verify

Write what you know…not what you think you know.

Don’t be a slave to your sources…ask lots of questions

Be skeptical…but not cynical.

Analyze…you have gathered all this information…now what can you tell us that’s new…this is the essence of journalism (imho) in the 21st century.

Page 11: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

HOW DO WE FIND TRUTH ONLINE…when this is happening

Fake photos The rush for news—

even when it’s wrong

“Exclusive interviews”

Mug shot galleries?

Page 12: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

RULE NO. 2Its first loyalty is to citizens.

how do we achieve this in class?

who are bloggers loyal to?

Page 13: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

WHO DO WE WORK FOR?

The dichotomy of journalism is that it is both a public trust and a business.

This ideal of loyalty to citizens tempered by who pays the paycheck.

Professionalism has spawned detachment.

This detachment also may be a reason for why people have turned to bloggers—they are attached and passionate.

Page 14: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

YOU WORK…FOR ME. So my commitment

is to be committed to citizens—I will advise you but not demand what you write about in class.

Would that we had advertising…we can always do Google Ad Sense.

I will communicate clear standards…you need to ask if I don’t.

You have the final say over what you report.

But that also means you have the final responsibility.

We all need to communicate our standards to the public…thus the need for a code of ethics.

Page 15: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

CAN YOU FIND “LOYALTY TO CITIZENS” IN YOUR WEBSITES?When analyzing your websites—look for this loyalty? How is it expressed?

Page 16: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

RULE NO. 3Its essence is a discipline of verification.

If you can’t find truth, then verify at least the facts

that you know. Think before you write.

Page 17: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

OBJECTIVITY, FAIRNESS, BALANCE

There is no objectivity save for the objectivity of method

Fairness—by whose standard?

We’ll talk about what we mean when we say balance.

Verification instead of assertion.

The importance of checking the accuracy of your links.

How one quote or one unverified fact can half a half life of plutonium.

Page 18: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

HOW TO VERIFY

Never add anything that wasn’t there. Don’t make stuff up.

Never deceive. Be transparent Rely on your own

reporting. And most important

—exercise humility.

See checklist on pg. 105.

We will come back to these rules as we begin writing our news stories and shooting video for the final project.

Page 19: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

WHERE ARE THE CORRECTIONS?Does your website have an obvious place for corrections? Can you find the organization’s code of ethics?

Page 20: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

RULE NO. 4Its practicioners must maintain an independence from those they cover.

Do bloggers abide by this rule?

Do citizen journalists?

Page 21: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

INDEPENDENCE Keep an open mind. Don’t go into a story

trying to prove what you already believe.

Put yourself in situations that test your independence from class or economic status.

Bloggers often write about who and what they know

Journalists often write about what they don’t know.

Step outside your own world.

Page 22: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

HOW DO YOU KNOW YOUR WEBSITE IS INDEPENDENT?Who owns the site? How does it receive revenue? Who are its biggest shareholders?

Page 23: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

RULE NO. 5It must serve as an independent monitor of power.

Bloggers do this, but not all of them. So how do

we tell the good guys from the bad guys?

Page 24: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

RULE NO. 6It must provide a forum for public criticism and compromise.

In this case the blogosphere may trump traditional

journalism—and may be a big reason for why the

public has gravitated to bloggers.

Page 25: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

RULE NO. 7It must strive to make the significant interesting and relevant.

Journalism isn’t a popularity contest. It’s not about

the number of hits you get—or is it?

Page 26: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

RULE NO. 8It must keep the news comprehensive and in proportion.

Does the blogosphere do this better than traditional journalism?John Seeley Brown: “we need sense

making”How do we work toward “conclusions in

uncertainenvironments?” as Paul Saffo states.

Page 27: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

RULE NO. 9Its practioners have an obligation to exercise their personal conscience.

Page 28: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

RULE NO. 10Citizens, too, have rights and responsibilities when it comes to news.

We must become more media literate as a society

as we are bombarded with more and more content.

Page 29: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

WHAT THIS MEANS FOR YOU? THE FINAL PROJECT You will put these rules into practice as you become

bloggers and journalists. You will test the difference between the two forms of writing and how these rules apply in each case.

Determine what your site will be about: traditional newsroom style—news, arts, sports, international news? Or will you cover a specific topic—politics, campus life, war, the environment? You choose.

Determine what platform you want to use to host your site (Facebook, blogger, Ning, sitemaker, Dreamweaver, another website application of your choice)

Must include: a news story from each one of you—you can choose the form—written, audio, video; one group news video, your student blogroll; a code of ethics, and photo documentary (7 photos minimum) to describe an issue with accompanying captions or voice-overs.

By Monday Oct. 5, determine what your project will be. We will discuss in class.

Page 30: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

SCHOLARSHIP PROGRAM

http://data.nicar.org/campus/

Page 31: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

INTERNSHIP OPPORTUNITY

Part time PR intern for in Detroit Mullen—just won the Zappos account. Three days/week.  

Junior or senior communications/journalism student ideally with some social media experience.  Pay or credit. Working on GM advance tech business.

Direct resumes and cover letters to: [email protected]

 

Page 32: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

SOME PLACES TO LOOK FOR INSPIRATION(WINNERS OF THE ONLINE JOURNALISM AWARDS)HTTP://JOURNALISTS.ORG/2008CONFERENCE/ARCHIVES/001257.PHP

Knight Award for Public Service: WashingtonPost.com, Fixing D.C. Schools"The winning entry is an excellent package that focuses on a specific issue of tremendous importance to the community. A very strong investigation, very well-written stories, and obviously a matter of great public import. If I was a parent in Washington DC I would be studying this."http://www.washingtonpost.com/wp-srv/metro/interactives/dcschools/

General Excellence, Small Site: ArmyTimes.com"The winner clearly knows its audience, speaks to it honestly and helps it speak to itself. It is relentlessly helpful, packed with news and information that focuses on the needs of its users. What it gets back is an engaged community."http://www.armytimes.com/

General Excellence, Medium Sites: LasVegasSun.com"A winner with an impressive visual approach to journalism that helped them stand out as being a little bit different and very strong. One of the best newspaper Web sites I have seen, with high quality multimedia content that is integral to the site, not an afterthought or secondary element."http://www.lasvegassun.com

General Excellence, Large Site: CNN.com"A site that made substantial changes in the past year, making it one of the more dynamic destinations out there. One that takes user content seriously and integrates it into the whole, opening a new era of networked content. One judge predicted "everyone will copy it."'http://www.cnn.com/

Page 33: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

OTHER PLACES TO LOOK

Kobre Guide Student projects from the past semesters.

See first class lecture. Mediastorm Any other suggestions?

Page 34: Blogs Students who were absent: tell us what your blogs are about? What are your readers saying?

MONDAY: Live blogging exercise

Guest lecturer Vincent Duffy of Michigan Radio

You will “live blog” during his lecture Look for his suggestions on what makes a

good news website Think of this as a way of keeping notes. We will compare our live blogs on Wednesday

to see how close or how far apart we are in what we heard.

Oct. 6: Another blog post Oct. 7—more guest lecturers to talk about

the making of great news websites.