blogs: changing the way businesses talk to customers

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This presentation is an overview for those new to blogs and blogging. I presented this to a live audience late last year. I also provide some of the basics and cover some off the tools available for new bloggers.

TRANSCRIPT

Page 1: Blogs: Changing The Way Businesses Talk To Customers
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the world is

noisy

traditional marketing less effective

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businesses want to be

heard by their customers

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we are numb to the din

less trusting of “Interruption Marketing”

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new communication

channel using

Blogs

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Learn how to

use Blogs to

break through

the noise &

be heard

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Post

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Entries are time stamped

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Anatomy of A Blog

Tools to help readers

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can includePodcasts & Vlogs

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Blogs encourage two way communications

Comments available on Posts

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From: Naked conversations by Robert Scoble & Shel Israel, JW Wiley, 2006

Blogging’s Six Pillars

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readers feel a connection readers feel a connection to you and your businessto you and your business

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customers & prospects

know when to listen &

how to find you

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RSS or Feeds let them know when there is a new post

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readers subscribe to your Feed & get notified when a new Post is made

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get notified of new posts via email

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readers review posts using a feed

reader

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comments

invite new readers

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communication is

two-way

readers can talk back

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your comments leave

trackbacks to your Blogs

at other Blogs

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improved search rankings

& tools bring new readers

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search engines

optimized for

fresh text content

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blog search engines

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Blogs support

marketing

that is really

talking & listening

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react positively when you are talked about

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to

contribute to your business

Blogs invite readers

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are you ready to

jump into the

Blogosphere &

be heard?

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trying to be trying to be heard above the din heard above the din

& & better serve your better serve your customerscustomers

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Learn how to

use Blogs to

break through

the noise &

be heard

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tap into this new communications channel –

Conversational Marketing

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now…

you are being heard

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feedbackemail me:[email protected]

visit my Blog

BetterECM.wordpress.com