blogs and feeds - ses london, 2011
DESCRIPTION
My Search Engine Strategies presentation (using their template) on "Blogs and Feeds". It was a peppershot insight tour... or something like that!TRANSCRIPT
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Why you should get feeds right...... and some insight on blogging too!
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Agenda
1. Making Money – Personal Blogs2. Making Money – Corporate Blogs3. Best of Blogging – 5 Tips4. Legal considerations – The ASA and Office of Fair Trading5. Feeds – The Key to Success
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Making Money – Personal Blogs
1. SEO is a commodity on personal blogs. Use WordPress and you’re off to a great start.
1. Pick a short and quick URL structure2. Add plugins like: All in One SEO Pack, Broken Link Checker,
Google XML Sitemaps and you’re flying.
2. Find something you like to write about and find a way to write about it often.
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Making Money – Personal Blogs
1. Go with 300x250 banners rather than 125x125. Tenancy deals are too rare.
2. Don’t add any affiliate banners to your site directly; go via OpenX or alternative.
3. Sign up to the likes of eBuzzing, Unruly Media and GoViral4. Sign up to Skimlinks (Europe) or Viglinks (US)
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Making Money – Corporate Blogs
1. Avoid starting a new domain2. Link to your product pages appropriately
3. Take part in the community1. Allow comments2. Comment on other blogs but say who you represent!
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Making Money – Corporate Blogs
1. Speed is a reason to have a corporate blog. Make sure you can blog quickly.
2. Buying content or copywriter time is not the same as blogging; blogging is more closely tied to community.
3. Think carefully about comments and moderation – always go with post-moderation.1. Disqus or Intense Debate or Echo2. Facebook
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Best of Blogging – Tip #1: Schedule Posts
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Best of Blogging – Tip #2: Small Communities
http://bit.ly/empireses
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Best of Blogging – Tip #3: Maybe Twitter IS Broadcast
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Best of Blogging – Tip #4: Go Mobile
1. Native to blogger.com (just add ?m=1 to URL to preview)
2. WordPress can use WPTouch (https://www.bravenewcode.com/store/plugins/wptouch-pro/ )
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Best of Blogging – Tip #5: Names
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Legal Stuff: ASA & OFT
1. In March the Advertising Standards Authority expands its remit to regulate websites.
2. The Office of Fair Trading already takes action3. What’s likely to happen in March? A host more complaints.
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Social Media: ASA & OFT
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Key to Success: Feeds
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Key to Success: Feeds
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Key to Success: Feeds
$315,000,000
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Use Google Reader
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Use Yahoo Pipes
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Twitter for SMS Alerts
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Feeding Facebook
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Flickr Credits
1. http://www.flickr.com/photos/haundreis/2698910702/2. http://www.flickr.com/photos/27369469@N08/2661018158/3. http://www.flickr.com/photos/tojosan/3003496311/ 4. http://www.flickr.com/photos/hoyvinmayvin/4658670973/
Thank You!
1. My blog: http://blog.arhg.net2. My Twitter: @AndrewGirdwood