blogging4good @ blogcamp mumbai 2010 - ads4good.org
DESCRIPTION
Blogging4Good @ BlogCamp Mumbai 2010 - Ads4Good.orgTRANSCRIPT
Background
Serial Social Innovator Experimenting with scalable models for social change.
State of Blogosphere 2010
• Blog vs. Twitter (Words vs. Characters)
• Dead blogs (How many do you have?)
• Blogging for Profit (Are you part of the 8%?)
People want to do good but not necessarily go out of their way to do it!
How does it work?
Meet Rahul! Rahul likes to travel and take pictures. He blogs occasionally and uses Facebook & Twitter to keep in touch with his friends.
I would like to contribute back to the society but I don't have the financial resources nor the time to volunteer for NGO activities
Rahul learns about Ads4Good.org
Within 2 minutes he registers online with his favorite cause (eg: Education) & embeds the ad-widget code in his blog.
How does it work? (contd.)
Ads4Good now shows ads through partner ad-networks in the widget on his blog.
It also prominently displays the cause and highlights it as a Ads4Good widget.
How does it work? (contd.)
Ads4Good is able to generate 13$ from Rahul’s blog
Ads4Good donates 11$ to a NGO working for educating children in rural India on behalf of Rahul
Ads4Good reports back regularly the change effected by the partner NGOs on the ground.
Rahul was not just happy to see the positive social change his blog could effect but also invited all his friends to try Ads4Good
Value Proposition• Users
– Donate actionable funds for free– Showcase support to their favorite cause– Education, Poverty Alleviation, Environment & Animal Rights
• NGOs– Involves a new segment of donors with the NGO– Receive actionable funds
• Brands/Advertising Networks– Increased reach
Win-win situation for all stake holders namely – Users, NGOs and Advertising networks
Win-Win
Win-Win situation for all involved!
Users Causes
Brands
Platforms Supported
We support easy integration with all of these platforms
Current State• Pilot Program
– Launched in October 2009– ~100 Changemakers, 545 Facebook fans and 87 Twitter followers
• Partnerships– Komli Ad-network – 3 NGO partners (in talks with others)
• Mentorship & Recognition– Incubated at GoodCompany Ventures, Philadelphia– Won the ISB iDiya National Social Ideas Challenge in Dec 2009– City Winner (Mumbai) at the Think Big Challenge Jan 2010
Concept acceptance has been validated in the pilot program
FAQs
• Which ads show in the adjet’s (ad + widget)?
• Are you a for-profit? What do you have to gain?
• Can I support a non-profit organization that I work with?
• Can I get a split of the revenue share? (Casual blogger vs. Pro blogger)
Join Us
• We are actively looking for bloggers, ambassadors & friends.
• Signup with us at www.Ads4Good.org
• Fan us on Facebook: www.facebook.com/Ads4Good
• Follow us on Twitter @Ads4Good
