blogging is all about your content not about you
TRANSCRIPT
The next important Big Thing is here
Foto: Maya Newman /Flickr/
Pieniądze Rankingi
Self-promo
Tematy dyżurne blogosfery
The term "Professional Blogger" has long ceased to be an oxymoron.
Foto: Maya Newman /Flickr/
Foto: Manda Rains /Flickr/
Selfishness
The main topics of the blogosphere
Is that the best we can do?
MoneyRankings
Foto: Flickr
In an area as dynamic as the Internet everything is subject to
change and reacts to new trends.
Especially blogs.
Foto: Brendan Ó Sé /Flickr/
Sharing valuable information with the world always underlay blogging.
Don’t try to change this.
Foto: j5k /Flickr/
In their current form, with strong awareness of their existence in the society, blogs are a unique
element of the media ecosystem.
Foto: j5k /Flickr/
Blogi w obecnej formie, przy wysokiej świadomości ich
istnienia w społeczeństwie, stanowią
Foto: Carsten aus Bonn /Flickr/
What is the factor that blogger and vloggers pay more and more attention to?*
* If they don't, they soon will
Quality Blogging
An alternative for the commercial path of development. It does not, however, the "economic consequences".
Why is it important for authors?
Quality Blogging makes up the expert "path" of author's development. No matter
the size of the niche or specialization.
What is the discriminant?
• A publication that has a deeper leitmotif • A deepened text, supported by going through the sources • Originality, uniqueness even of the content • 100% of author's opinions + responsibility • Compelling to reflect on the topic or spurring into action
Foto: Marcel Minga /Flickr/
Quality factors
We are seekers
By searching for knowledge we're also searching for time savings.
Honest emotions provided by the creators as well Accurate information, not just clickbait headlines.
Values, role models, road signs
There will always be people eager for unique content, also among the younger demographic -
Digital Natives, frequently considered „non-readers".
Quality content are simply of too great value to remain unnoticed.
35-54
Źródło: ComScore
18-34
Penetration of websites that are based on quality content (or those that aspire to be such websites) among Millennials. *monthly
According to ComScore 30% of Internet users are in the 18 - 34 age range.
Źródło: ComScore
The most "digitalized" part of society also looks for and consumes serious content.
The generation wants real serious content, They don’t want everything turned into a joke, meme. People in this generation
don’t want to feel like, ‘I have to go to the kiddie pool to get my information.’ That’s why The New York Times has a relatively
high readership among young people. The same people who are watching cat videos are watching ’60 Minutes’.
[Carlos Watson, Ozy]
Your readers who are often said to only egoistically take "selfies" are also searching
for important and interesting news.
Just not in traditional media.Foto: ahsknightbeacon.org
MAKE THINGS BETTER = MAKE BETTER THINGS
TL;DR GENERATION
TL;DR is an abbreviation but also an umbrella.
It characterises those readers that are mostly interested in the information contained in the
Foto: Stephen Train /Flickr/
title or the abstract of the article.
TL;DR: HEADLINES & SUMMARIZES
Opinions are often formulated on this basis. Even more
frequently on the Internet.
Unfortunately.
LESS = WORSE
The scale of a blog is not the measure of its influence.
Quality IS.
Trust and authenticity are blog's currency,trust is the bridge between the content and the enthusiasm of your readers.
your blog are the readers.
Never the advertisers.
The most important recipients of
„It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”[Warren Buffett]
Foto: Alex /Flickr/
Make an exchange: a credible blog in exchange for the trust of its readers.
Foto: Rogers Cadenhead /Flickr/
You create concentrating on the content and the recipients
You are gaining trust in exchange for credibility
You encounter a road which enables you to achieve your main goals as well as many goals that weren't planned
AUTHORITY’S EFFECT
THIS WAY
Good content likes serenity
There is no requirement for writing
Give your texts long-lasting
Do not avoid deepened publications
Stop thinking in numbers
Quality > Quantity Content > Author
Real-Time < Slow Blogging Education > Sensation Credibility > Numbers
Jakość > Ilość Treść > Autor
Real-Time* < Slow Blogging Edukacja i Wartość > Tania Sensacja
Wiarygodność > StatystykiStrong authors who devote themselves 100% to what they are doing make strong blogs' brands.
Jakość > Ilość Treść > Autor
Real-Time* < Slow Blogging Edukacja i Wartość > Tania Sensacja
Wiarygodność > StatystykiAdam Przeździęk@adamprzezdziek
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