blogging in business
DESCRIPTION
Blogging in Business. Dawa N. Kam S. Jordan N. Luke H. Louie Y. Chelsea F. Grace W. . The New Generation Group. WHAT IS A BLOG ?. History of Blogs. 1994. 1997. 2005. 2006. 2004. 1999. Technical Considerations. Goals Budget Blog design and blog tools Platforms Hosted Blog - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/1.jpg)
1
Blogging in Business
The New Generation Group
Dawa N. Kam S. Jordan
N. Luke H. Louie Y.
Chelsea F. Grace W.
![Page 2: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/2.jpg)
2
WHAT IS A BLOG ?
![Page 3: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/3.jpg)
3
History of Blogs
1994 1997
2005 20062004
1999
![Page 4: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/4.jpg)
4
Technical Considerations
![Page 5: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/5.jpg)
GoalsBudgetBlog design and blog tools
• Platforms• Hosted Blog• Stand alone blog platform
![Page 6: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/6.jpg)
6
Hosted Blog Examples
![Page 7: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/7.jpg)
7
Stand-Alone blog host examples
![Page 8: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/8.jpg)
8
![Page 9: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/9.jpg)
9
'Emotional' Considerations
![Page 10: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/10.jpg)
Building trustCreativityBeing active and consistent
![Page 11: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/11.jpg)
How It Should Be Used
• Sharing of information
• Interaction
• Sharing expertise / experience
• Helpful instructions
• Posts should be open to comments
![Page 12: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/12.jpg)
How It Should Not Be Used
• Providing ways to cut corners
• To completely self-motivate
• Used as a personal blog
• Don't discuss insider information
![Page 13: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/13.jpg)
Importance of Blogging in Business
• Improve company's online presence
• Build relationship
• Help build brands
• Attract media attention
![Page 14: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/14.jpg)
Topics
• Taxation
• General knowledge/advice
• Auditing
• Social media
• Fraud
• Accounting systems information
• Satire
![Page 15: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/15.jpg)
Problems with Business Blogging
• Requires customer understanding
• Requires updates
• Time management
• Negative comments
• Legal issues
![Page 16: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/16.jpg)
Recommendation for Effective Business Blogging
• Focus on the customer
• Update blogs
• Plan ahead
• Monitor comments
![Page 17: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/17.jpg)
Blog comparisonAccounting Blog:
Dustin R. Nestor (CGA)
http://www.drncga.com/blog/
Marketing Blog:
CastleCS Marketing and Advertising
http://www.castlecs.com/blog/
![Page 18: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/18.jpg)
18
![Page 19: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/19.jpg)
19
![Page 20: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/20.jpg)
Blog Comparison Accounting:- Informative approach. - Less selling more teaching.- updates about new policies
and rules.- posts are inconsistent and
infrequently updated.
Marketing:- frequent blog posts- interactive posts. - Advertising for firm as
much as possible.- Links blog topics with
services they offer.
![Page 21: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/21.jpg)
Summary- What is a blog?
- History of blogging
- Blog structure
- Emotional considerations
- How blogs should/shouldn't be used
![Page 22: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/22.jpg)
Summary (cont'd)- importance of blogging
- Accounting topics in blogging
- Problems with blogging
- Recommendations for effective blogging
![Page 23: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/23.jpg)
23
Questions?
![Page 24: Blogging in Business](https://reader035.vdocuments.us/reader035/viewer/2022062410/5681610e550346895dd0661d/html5/thumbnails/24.jpg)
Credits• http://www.business2community.com/blogging/the-impor
tance-of-blogging-for-your-small-business-0282539• http://businessinthecity.blogspot.ca/2012/07/the-importa
nce-of-blogging-in-business.html• http://www.problogger.net/archives/2006/02/15/choosin
g-a-blog-platform/• http://www.searchenginejournal.com/7-reasons-why-blog
ging-is-still-important-in-2012/39225/
• http://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/
• http://en.wikipedia.org/wiki/History_of_blogging