blogging for retailers the real value - the flooring show
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Blogging for retailers - the real valueTRANSCRIPT
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Blogging for retailers
The Real Value
Jonny Ross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Current social media usage?
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Introductions
Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Search Engine Optimisation
• Create great content• Ensure this content is accessible to search
engines.• Make pages unique and relevant• Make the content popular
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
On Site
• Keywords• Content• Technical Aspect• Usability
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Off site
• Relevancy• Links• Reviews• Reputation
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Because…• Show Personality – increase engagement• To communicate with existing clients• Saves time, I use it as an archive to give the same answer again• SEO• It puts you ahead of your competitors• Thought leadership/ Gains Trust• Ensures you stay up to date• Builds a community• Forces creativity• Adds value to your site• It gives you content for your social media channels• Supplies content for your email campaigns• And more!!
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
How to create an Editorial Calendar?
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Editorial Calendar sounds so complex…• People think it needs to
be fancy and detailed
• Two advantages; planning and accountability
• There are lots of ways to create an editorial calendar, but let’s keep it simple
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Step 1: Make a list of key dates for the year• Product launches• Events / trade shows• Marketing
campaigns• Promotions• Holidays• Sporting events• Key milestones• TV Programmes• This day in history
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Step 2: Add these to your Roadmap
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Step 3: A comprehensive list of all your products and services
• Do any of the products and services fit nicely with your roadmap so far?
• Split them evenly throughout the year
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Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Blog Title Ideas
• Flooring Needs for Flats: Master Bedrooms• On Trend Flooring Solutions – Go Wild for Animal Prints! • Landlords – Cost Effective Flooring Solutions Your Tenants
will Love! • Homeowners – Get your home decor on trend from the floor
up with Luxury Carpets! • Love Your Lounge – From Carpets to Cushion Covers• 10 ways to jazz up your home office• Do you really need underlay?• Why you need to replace your old carpet• The history of wooden floors
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Challenge me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time to ask questions!
• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
• Carry on the conversation with me on twitter @jrconsultancy