blogging for non profits preservation
TRANSCRIPT
New Media Tools for Preservation Projects
Getting the most out of an Internet that changes every second
Christine Halvorson Halvorson New Media halvorsonnewmedia.com
What we’ll cover…sort of
• Podcasts audio files posted on the internet for others to listen to; an iPod need not be involved
• MySpace/Facebook= ask anybody under 20
• Wouldn’t recommend nonprofits enter this territoryYouTube
• You gotta be on YouTube not just because it’s YouTube, but it’s a great way to get a correctly formatted file onto your blog…
• MAKING IT YOUR TELEVISION SHOW
• Which is what I’m really going to talk about..
Preservationists Poll
• Do you have your own website?
• Do you have your own blog?
• Process by which you update it?
• How much does it cost you?
•
Podcasts???
Audio files posted on the Internet for others to listen
to while at their computer or by downloading to a CD or
MP3 player.
An iPod need not be involved
MySpace/Facebook???
ask anybody under 20
Very limited business
application for these tools
YouTube--- YES!
not just because it’s YouTube, but it’s a great way to get a correctly formatted file onto your blog…
MAKING IT YOUR TELEVISION SHOWWhich is what I’m really going to talk about
It’s not just for dancing cats.
Why start a blog?• It’s a website
• Inexpensive
• Easy to update
• Non-technical, yet---your vehicle to multi-media
• Collaborate from anywhere—publicly or privately
• Easy way to document a project from start to finish & keep stakeholders informed
Christine Halvorson Halvorson New Media halvorsonnewmedia.com
• Noun:An on-line web-based log
• Web + log = blog
• Verb: The act of writing in an on-line web log is called blogging
What is a blog?
Build deeper relationships with existing customers/stakeholders; Build new relationships with new customers
Establish yourself as an authority
Communicate “news” that doesn’t quite rise to the level of a press release
Reasons to Consider Blogging
Communicate better with ______________ [the group of your choice]
Keep an on-line record of projects and discussions (formally called “knowledge management blogging”)
Facilitate a project among a lot of team players
It’s easier and more immediate than an e-newsletter
You’ll be prepared to court a younger audience
Reasons to Consider Blogging
Communicate better with ______________ [the group of your choice]
Keep an on-line record of projects and discussions (formally called “knowledge management blogging”)
Facilitate a project among a lot of team players
It’s easier and more immediate than an e-newsletter
Reasons to Consider Blogging
A blog can be your organization’s
• daily newspaper• e-newsletter • press release
distribution center• Record of project
activity
• On-line portfolio• interactive editorial
column• television station• radio station
It’s a hybrid between an e-newsletter, press releases, a chat room, dynamic web content
And, depending upon your needs, could eliminate some of the above
Challenges in doing a blog
• Keeping it up to date. It must be updated frequently or visitors will lose interest
Cool tools
Subscriptions*Visitor countersVoice--record and post by phonePhotosVideosSlide showsPolls--pre-programmed scripts blogpoll.com
Two leading blog programs
• Blogger
• Typepad
• There are others. I don’t like them.
Quick tour of Blogger
Christine Halvorson Halvorson New Media halvorsonnewmedia.com
Enter text here: If you can cut & paste in a word document, you can do this
My recommendation
• 1) Create a fake blog using Blogger, to teach yourself how it all works
• 2) Create a “real” blog using Typepad or Blogger
Christine Halvorson Halvorson New Media halvorsonnewmedia.com
Things to think about before deciding to blog
• Your time
• Your equipment—DSL is a necessity
• Who will do the blogging-one person? Team?
• Who has approval authority? Or what is editorial process?
• Plan for soft launch, then regular updates
Halvorson New Media, LLC halvorsonnewmedia.comChristine Halvorson Halvorson New Media halvorsonnewmedia.com
Once you decide
• Tell everyone in “traditional” ways—your email signature; a news release; alert your mailing list if you have one; put graphic on home page
• If you have a relationship with a local reporter, inform him/her to look for updates there
• Put your blog address ON EVERYTHING you do.
Halvorson New Media, LLC halvorsonnewmedia.comChristine Halvorson Halvorson New Media halvorsonnewmedia.com
Christine Halvorson Halvorson New Media