blogging for funeral homes
DESCRIPTION
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Blogging
• Too short?
• Too long?
• Just right?
Why Should You Blog?
• Great way to share information with current and potential clients
• Gives a face and personality to your online presence
• New content brings users back to your website
• New content is good for your SEO
Share Information
• You are a wealth of information about funeral care and grief support. Your current and potential clients are hungry for knowledge.
• Highlight notable obituaries and tributes
• Community issues and events
Tip
• If you would put a notice about something in your reception area, blog it.
Your Voice
• Give your own perspective on various issues
• Use your personality to your advantage
• Share what’s going on around your office with your clients
Tip
• No need to stick only to funeral related issues, BUT best to avoid politics or controversial issues.
Bring Them Back
• New content brings users back to your website
• Promote your blog posts on Facebook and Twitter to bring users back
• Enable comments for more interaction, BUT be sure you can monitor them.
Tip
• Don’t be shy about letting your customers know about your blog posts.
Improve Your SEO
• Google and other search engines love new content
• Content should be original and high quality
• Use keywords in your content, but don’t over use them
• Your blog MUST be on your website for SEO benefits to accrue
Tip
• Try to answer questions users ask to improve your search results.
• How do I....?
• 5 inspiring memorial services
About Length
• Posting regularly is more important than length
• Creating great content that your clients want to read is more important than length
• Writing clearly and in a conversational tone is more important than length
Tip
• Edit your writing. Keep what is interesting, discard the filler. What’s left will be the right length
Mix it up
• Short posts of 150-300 words for quick announcements, comments
• Medium posts 400-700 words for most of your posts
• Longer posts for more in-depth subjects, but ask yourself if these are better broken into smaller bites.
Short and Sweet
• Use short posts for quick announcements
• Highlight other blog posts or current events
• ALWAYS link to the original content
Medium Well
• Most blog posts are in the 400-700 word range
• Focus on a single subject
• Break it up with photos, headers
Tip
• Ask yourself: What is the takeaway message?
Long
• Sometimes a subject demands a longer blog post
• Use them sparingly
• ALWAYS ask yourself if it could be broken up into sub posts
• Use lots of headlines, photos to avoid wall of text syndrome
Blogging
• “Granular Posting” Limit your post to one subject.
• Make sure you pay attention to SEO when posting.
• Include keywords in your title and your content, but don’t spam them.
Things to Consider
• Can I post regularly?
• Is there someone who can take on regular blogging duties?
• Start with moderation. You can always expand later
• Consider hiring a blog manager
Nothing to post?
• Interview a client
• Start a series. I remember..
• Interview your staff
• How to...
• Focus on an event- before, during, after
• Repurpose other content
For more information
• www.beyondfunerals.com
• Follow us on Facebook: www.facebook.com/beyondindigofuneral
• Follow us on Twitter: twitter.com/beyondfunerals