blogging for business
DESCRIPTION
You may have heard that blogging is a good way to brand yourself as a professional and to promote your business. Tim Priebe has written a book on the subject, and he will share practical advice about what to write about, how to build an audience, and how to use technology to maximize the benefits from your blogging time spent.TRANSCRIPT
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Bloggingfor Business
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ABOUT TIM PRIEBE
• Owner of T&S Web Design
• Author of the upcoming book, Blog a Week
• Columnist in The Business Times of Edmond
• Regularly assists clients with blogging
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1WHY?
BUSINESS REASONS
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Why Blog?
1. Establish Expertise
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Why Blog?
2. Create Approachability
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Why Blog?
3. Search Engine Optimization
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Why Blog?
4. Personal Growth
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2HOW?
MAXIMIZING BENEFITS
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Sharable Blog Entry
4 Components of a Sharable Blog
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Sharable Blog Entry
1. Article
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Sharable Blog Entry
2. Headline
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Sharable Blog Entry
3. Excerpt
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Sharable Blog Entry
4. Image
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Deliver the Blog
Twitterfeed
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Deliver the Blog
Email Newsletter
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3WHAT?
BLOGGING TOPICS
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4WHEN?
FREQUENCY & TIME
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When?
Frequency
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When?
Time
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When?
Consistency
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5WHO?
AUDIENCE BUILDING
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Recipe for P.I.E.
• P
• I
• E
The ingredients for your content.
Don’t have too much in your !
______________________________
__ ______
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Recipe for P.I.E.
The ingredients for your content.
• Promotional
• I
• E____________________
Don’t have too much in your !__ ______
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Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• E __________
Don’t have too much in your !__ ______
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Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !__ ______
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Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !P P.I.E.
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The Right Order
1. Build ________ ________2. Build ________3. Build ________ ________4. Build ________
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The Right Order
1. Build Your Platform2. Build ________3. Build ________ ________4. Build ________
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The Right Order
1. Build Your Platform2. Build Consistency3. Build ________ ________4. Build ________
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The Right Order
1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build ________
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The Right Order
1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
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The Right Order
1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
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Endorse on LinkedIn
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Endorse on LinkedIn
66%
34%
No Action Action
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Give Recommendations
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Give Recommendations
40%
60%
No Action Action
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Like Companies
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Like Companies
?
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Direct Messaging
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Direct Messaging
70%
30%
No Action Action
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Public Conversations
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Public Conversations
17%
83%
No Action Action
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Not a Silver Bullet
"Blogging is just a medium. It isn’t a business."
David RisleyBlog Marketing Academy
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Connect
• www.tandswebdesign.com/blog
• @tandswebdesign
• facebook.com/tandswebdesign
• @blogaweek
• facebook.com/blogaweekbook