blogging for apartments: what's working now?
TRANSCRIPT
Blogging for Apartments: What’s Working Now?
Holli Beckman // Apartminty // @apartminty Mike Whaling // 30 Lines // @30lines
#AptBlogs
Is having a property blog still worth it today?
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Blog for SEO!
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We’ve alway heard…
You’ve been sold.
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If you’re going to do SEO… DO SEO.
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Blogs *can* show you’re a neighborhood authority
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But if you’re only blogging for SEO, you’re missing out.
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5 Awesome Reasons to Blog
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• Leasing • B2B/Community Outreach • PR / Proactive Reputation Management • Advertising • Retention and Referrals
It’s part of the sales process.
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B2B and Community Outreach
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PR and Proactive Reputation Management
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Works in Sync with Your Advertising
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Resident Retention and Referrals
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How do we execute?
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How do we plan for content?
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Think for short term and long term needs
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Show me examples!
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SMART PRICING
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CHALLENGE ACCEPTED
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Look for gaps in your communication
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What kind of posts do people like?
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Become a trusted friend.
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Posts That Work
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• Entertain • Inside Scoop • Learn the Area • Utility
How do we promote our blog posts?
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Market your marketing!
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Create for each step of the customer lifecycle.
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Get in their newsfeed. Stay in their inbox.
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Wrap it up…
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Blogging Should Help…
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• Leasing • B2B/Community Outreach • PR / Proactive Reputation Management • Advertising • Retention and Referrals
Blogs should help lease more apartments.
@30lines // @apartminty // #AptBlogs
