blogging for a cause
DESCRIPTION
How do bloggers craft a story to draw in readers and create support for nonprofits? What are the advantages of blogging for a cause? Originally presented at Second Harvest Food Bank of Central Florida.TRANSCRIPT
Cause BloggingBess Auer
Bess AuerHost of one of the largest blogger and social media conferences in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
Wife and mom
POWER OFSTORYTELLING
@Bess_Auer
Be Passionate
Be Compelling
Be Unexpected
Be a Call to Action
Be Shareable
4.2 million views
@Bess_Auer
Be Passionate
#1
This is Lori’s son!
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One million readers from 170 countriesBlogHer’s “Voice of the Year” for both 2011 and 2012
@Bess_Auer
"I was scared of being beheaded by the Taliban because of my passion for education."
@Bess_Auer
Click here to watch the video.
Passion
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PassionBring the drama
Identify with the reader
Look for common ground
Be honest
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Be Compelling
#2
How could you NOT read this?
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Or NOT read this?
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Compelling
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CompellingFacts
Personalize it
Reveal the need
Show cause and effect:Negative and Positive
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Be Unexpected
#3
Unexpected
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UnexpectedIrony
Humor
Different point of view
New tone to your writing
@Bess_Auer
Be a Call to Action
#4
Call to Action
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Call to ActionJust ask
Be clear
Doesn’t have to be money
Volunteer, spread word, be aware
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Be Shareable
#5
Say the same thing 5 different ways!
@Bess_Auer
#1 Blog Post
FacebookTwitter
Say the same thing 5 different ways!
@Bess_Auer
#2 Pinterest
Say the same thing 5 different ways!
@Bess_Auer
#2 Pinterest
IMG200399
Oops! Forgot to name the photo!
Say the same thing 5 different ways!
@Bess_Auer
#2 Pinterest
Don’t use the image name.
Say the same thing 5 different ways!
@Bess_Auer
#2 PinterestGive the title you want
to see as a caption
when pinned.
Say the same thing 5 different ways!
@Bess_Auer
#2 Pinterest
Great Program by Second Harvest - #FeedFL - read more at ProfessorJosh.com
Yes!
Say the same thing 5 different ways!
@Bess_Auer
#3 Instagram
ProfessorJosh: Love the #FeedFL program being done by FLBlogCon! Read about it at ProfessorJosh.com
Still put blog even if not clickable!
Say the same thing 5 different ways!
@Bess_Auer
#4 Slideshow
Say the same thing 5 different ways!
@Bess_Auer
#5 Video
Click here to watch the video.
Don’t have a camera? Turn your slideshow into a movie!
TwitterPinterest
Instagram10-29 year olds Adult through
Seniors
18-29 year oldsWell-educated women
@Bess_Auer
Linked In Slideshare YouTube Reddit
BlogPost
Shareable
@Bess_Auer
ShareableSay the same thing 5 different ways
Be wordy and visual
Be pinnable
Think slideshow and video, too
@Bess_Auer
Advantages of Cause Blogging
Advantages
Content is king!
Connects you with new readers
Higher repost and comment count
Furthers your authority
@Bess_Auer
@Bess_Auer
Feels good!
@Bess_Auer
FLBlogging for Good!
Blog Post Entry Instagram Entry
#FeedFL
Benefiting Second Harvest!
Final ThoughtsSeek out nonprofits that work well with bloggers
Repost on their social media channels
Don’t worry about being “out of your niche”
@Bess_Auer
Respect differing opinions
Contact Info@Bess_Auer
@FLBlogCon
@Bess_Auer