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Page 1: Blogging & Digital Copywriting - engineering.jhu.edu · for marketing communication on the Web and build an online presence through search engine optimization (SEO) and search engine

Blogging & Digital Copywriting EN.661.454 (1) Spring 2015 (3 credits, EQ) Writing Intensive

Meetings Monday, Wednesday, 12:00pm – 1:15pm, Hodson 303

Instructor Professor Keith A. Quesenberry Lecturer, Center for Leadership Education Office: 104 Whitehead Hall Office Hours: Mondays, Wednesdays 9:45am-11:45am & by appointment [email protected] Please email questions, seek clarification, feedback, or further explanation anytime!

Prerequisites 660.250 Principles of Marketing. This is a course in the Center for Leadership Education and is required for the Entrepreneurship & Management Minor. Suggested: one writing course in any discipline. No audits. Description Learn how to develop, write and manage content for marketing communication on the Web and build an online presence through search engine optimization (SEO) and search engine marketing (SEM). Each student will create his/her own professional WordPress blog and gain knowledge on how to market it. They will also learn copywriting for various digital formats including Email marketing, website copy and social media while gaining an understanding of web analytics, conversion optimization, writing for keywords and mobile marketing. Course Objectives Upon successful completion of Blogging & Digital Copywriting, you will be able to:

• Launch your own professional blog that can serve as a valuable tool to market yourself to other companies or launch your own entrepreneurial effort

• Learn how to write (copywriting) for a variety of digital formats from email marketing and social media to website copy and web public relations

• Understand web analytics, conversion optimization and mobile marketing • Learn how to conduct online market research and develop digital marketing strategies • Discover how new media is changing the way brands are marketed and how you can play an integral

role in developing brand content and experiences that sell

Course Topics• Blogging • The Viral Formula • Copywriting • Digital Marketing Strategy • Online Market Research • Content Marketing • User Experience Design • Web Development & Design • Writing for Digital • Customer Relationship Management

• Search Engine Optimization (SEO) • Search Advertising • Online Advertising • Affiliate Marketing • Video Marketing • Social Media Channels & Strategy • Email Marketing • Mobile Marketing • Data Analytics • Conversion Optimization

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Learn these skills to fill the digital marketing taken gap.

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Textbook Required: eMarketing: The Essential Guide to Marketing in a Digital World, 5th Ed. Stokes, Rob (2014) Irvington, NY. Quark eMarketing, Ltd. IASIN: B00I9FJENM. Free PDF download at http://bit.ly/1fDoTd1 (name, email required). Or you can buy the Kindle version for $29.99 at http://amzn.to/1rVnEMO

Required: The Idea Writers: Copywriting in A New Media and Marketing Era, 1st Ed. Iezzi, Teressa (2010) New York, NY, Palgrave Macmillan. ISBN: 978-0-230-61388-1. Campus bookstore or online for $18.00 at http://amzn.to/1q2rUug or http://bit.ly/1pE9oCm

Readings Additional important readings and articles are distributed in Blackboard under the Readings folder including a PDF of the required text Unleashing The Ideavirus by Seth Godin. To get the most out of our time together, you should complete reading assignments before class so we can address questions, apply key concepts and work through cases and examples in group exercises and class discussion.

Online Resources Please log in to Blackboard for all materials related to this course. Check Blackboard weekly or more frequently for important class Announcements.

Assignments A1 - Professional Blog Analysis (30 Pts.): You will find an example of what you think is an excellent blog in your area of study or future industry. Explain what you think makes the blog more successful than others and back opinions with outside sources. Then conclude with a summary of what you learned about creating your own blog. (See Assignment sheet for specific requirements)

A2 - Your Professional Blog (75 Pts.): Create your own professional blog at wordpress.com. On this blog, you will discuss the emerging trends in your chosen field of study or desired career area. Name your blog whatever you would like and make it as personally detailed as you wish, but think of this as a promotional tool for your future career. You will be required to post and respond to comments on the blog weekly and you will be graded on the methods you use and success you have in growing views of and buzz for your blog during the semester. (See Assignment sheet for specific requirements)

A3 -Website Re-Write (30 Pts.): Online copywriting is very different from standard letters, brochures or even print advertisements. For this assignment you will take a poorly written website and transform it into an effective piece of digital communication. Base your revisions on industry standards and guidelines about copy, layout and calls-to-action. You will re-write the “homepage” and “about” pages of the website. The re-write will also include research into the target audience, business objectives and keywords (with Google Adwords keyword tool) for search engine optimization – SEO. (See Assignment sheet for specific requirements)

A4 - Reverse Strategy Online Ad (30 Pts.): An important part of any successful communication is having a focused strategy. In this assignment you will find an online ad or campaign that you personally like or know is successful. Next you will analyze the messaging, call-to-action and visuals while researching the company to write an industry standard creative brief. Then you will craft copy for what you think could be the next ad in this campaign. (See Assignment sheet for specific requirements)

A5 - Email Blast (30 Pts.): Using a marketer of your choice, you will write mock copy to be used in a promotional email or newsletter. You will research the brand and product or service, and target audience. Your copy will be based on best practices including the use of appropriate visuals and end with a summary of the research that supports your copy and design decisions. (See Assignment sheet for specific requirements)

A6 -Blog Report & Presentation (75 Pts./25 Pts.): You will deliver an oral presentation of your blog, your strategies and results – including a graph detailing the views on your blog over the semester. Explain the topic/industry, and strategies used to build views and buzz. Show your most popular posts, but end with a summary of tips your classmates could use for their own blogs. (See Assignment sheet for specific requirements)

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Helpful Hints • Final assignments are uploaded in Blackboard under the Assignment by the due date as an MS Word or

PDF file. In-text feedback, a rubric, final comments, and grades are returned through Blackboard Grade Center as an attached document.

• Please seek clarification of assignment requirements and expectations or ask questions before assignments are due. I am always willing to provide feedback/direction during office hours or via email.

• Be sure to give credit to outside sources of information to avoid plagiarism or copyright infringement.

• Don’t forget your weekly blogs posts and get behind. Think of them as weekly writing assignments that must be completed that week for credit.

• Please upload assignments in Blackboard with last name in the file name such as “Smith_A1_454.docx”

• Imagine you are writing to the company or organization for your reports and want them to approve your recommendations.

Course Expectations Participation & Attendance: I encourage you to pose questions, think aloud, and challenge what we are learning. This is an interactive class. Important additional information is given in class and lecture notes are not provided - so it benefits you to attend class. Please be respectful by exhibiting professional behavior in the form of punctuality, vocal participation and focus (avoid texting/emailing) - the same standards expected in a business setting. It is also your responsibility to make sure your name appears on the attendance sheet every class. If you miss class and are looking for notes, please contact a fellow student.

Like in business you will receive two “free” absences (The vacation policy is very generous as long as you take it between semesters). Consider these your sick or personal days. You should “save” these in case you become ill, have a family emergency or job interview. Attendance starts the first day of class and is based on 26 classes (24 graded) – joining late means you’ve already missed classes. Exceptions are made for documented religious holidays or written medical excuses received from Student Life, but all work must still be completed.

After the semester is over, your grade for General Class Participation will be determined by evaluating general performance on the following class participation criteria (across the entire semester):

• Offering relevant questions/insights/opinions • Demonstrating your knowledge and interest in the material • Displaying a respectful attitude toward your classmates and your professor • Answering questions asked in class • Participating in group exercise activities • Keeping up with any and all assigned readings

Email Communication: Email is a great way to contact me. I will respond to most within 24-48 hours. Please follow the standards of professional communication. I may communicate with you directly or make general course announcements via your JHU student email – plan on checking your email account frequently.

Blackboard: Blackboard is a significant part of this course. Check Blackboard at least once a week for course announcements, syllabus, assignments, readings, quizzes and grades. In fact, the weekly Blackboard Announcements will give you important additional insights, guidance and important updates. Grades are updated and uploaded with feedback as assignments, exams and quizzes are completed. Be proactive by checking Grade Center throughout the semester to avoid discrepancies with the final course grade.

Assignments: Written assignments give you the opportunity to apply concepts learned in class. Make sure they are well crafted, professional and written in a clear, concise and correct manner. Proof your work. Use outside sources to strengthen and support arguments and cite them properly in APA style. Don’t simply answer requirements in a numbered format. Make an independent report with an appropriate introduction and conclusion that anyone could pick up and understand. Focus on completing these assignments to the best of your abilities, extra credit assignments will not be offered.

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Use in text citations such as (Quesenberry, 2010). Then list full references at the end of reports such as:

References: Quesenberry, Keith (2010, August 30). “Writing a blog post.” The New York Times. Retrieved September 1, 2010 from www.newyorktimes.com/writingablogpost Quesenberry, Keith (2010) The Blog Post Book: The complete guide. Mason, OH: South-Western Educational Publishing. Under Armour Corporate Website. (2010). Retrieved September 1, 2010 from http://www.uabiz.com/company/about.cfm

APA Style: The JHU Library provides good APA Style format resources here (http://guides.library.jhu.edu/content.php?pid=24792&sid=179617). In practice your reports should have more visuals (charts, graphs, photos) than you see in the academic samples provided. Mainly I want to ensure you are providing accurate in-text citations, full end of paper references, subheadings, and figure numbers/titles.

Upload Assignments/File Naming: Upload assignments in Blackboard through the TurnItIn view/complete link. To submit assignments go under Assignments in Blackboard. Look for the Assignment title such as “A1 Professional Blog Analysis,” Click “View/Complete,” enter the required information, Click “Browse” to select your file and “Upload.” After it is uploaded make sure you click “Submit” and you will get a confirmation message that it has been received. Upload Microsoft Word documents (or PDFs) under the assignment on or before the due date. Please name your file by last name, course and assignment number: Lastname_454_A2.docx. On group assignments each member should upload a copy of the final team document. Grade comments will be given as a revised document returned through Blackboard Grade Center.

Quizzes: Online quizzes gauge understanding of and ability to apply important concepts, highlighted in the text, and readings consisting of multiple-choice and true/false questions. They also provide motivation to keep up with reading, which helps make our in-class discussion more insightful and productive leading to deeper learning. The Quizzes will appear in the Blackboard Assignment course link when scheduled. They are timed – once started they must be completed. Online quizzes are graded immediately, please check to make sure your quiz was submitted correctly and registered in Grade Center.

Exams: The final exam gauges understanding and ability to apply concepts, in the text, readings and lessons. It will consist of multiple-choice, true/false questions and is given in class according to the schedule. Note that questions are comprehension and focused on application, so you must know the definition, but also know how concepts are applied in real marketing situations. To be fair seniors must take the final - no senior option. Please check final exam and presentation schedule before booking end of term travel reservations. Additional guidance on the exam will be given as we get closer to the scheduled date.

Deadlines: As in a business environment deadlines should be taken seriously. In my career we lost multi-million dollar contracts over missed deadlines. In view of that, assignments/quizzes must be completed before or by the deadline for full credit. The final must be completed on the scheduled day. But sometimes important life developments happen. Exceptions will be made for documented religious holidays or written medical excuses received from Student Life. Extra credit assignments are not offered.

Ethics The strength of the university depends on academic and personal integrity. In this course, you must be honest and truthful. Ethical violations include cheating on exams, plagiarism, reuse of assignments, improper use of the Internet and electronic devices, unauthorized collaboration, alteration of graded assignments, forgery and falsification, lying, facilitating academic dishonesty, and unfair competition.

In this course, you have the responsibility to document the following in individual and group papers:(1) Quotations - the exact words/data from another person (2) Paraphrase - the rewording of another person’s ideas/data (3) Combination of quotation and paraphrase. This applies to all sources of information. You may collaborate with other students in this course only for the group project, but not on any individual assignments.

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Report any violations you witness to the instructor.

You can find more information about university misconduct policies on the web at these sites: • For undergraduates: http://e-catalog.jhu.edu/undergrad-students/student-life-policies/ • For graduate students: http://e-catalog.jhu.edu/grad-students/graduate-specific-policies/

Students with Disabilities Any student with a disability who may need accommodations in this class must obtain an accommodation letter from Student Disability Services, 385 Garland, (410) 516-4720, [email protected] .

Course Grading We must all be evaluated. In this course there are a total of 400 points and are divided among the following grading opportunities and scale (scale already includes rounding up of 0.5% or higher):

Points Percent Assignments 120 pts. 30%

(4 Assignments 30 pts. each) Attendance & Participation 52 pts. 13%

(13 wks., 26 classes) Online Quizzes 48 pts. 12%

(4 online quizzes 12 pts. each) Exam 80 pts. 20%

(In-class Final 80 pts.)

Professional Blog & Presentation 100 pts. 25% (Report 75 pts./Presentation 25 pts.) ________________________________________________

Total 400 pts. 100%

ABET Outcomes • Ability to function on multidisciplinary teams (d). • Ability to identify, formulate and solve engineering problems (e). • Understanding of professional and ethical responsibility (f). • Ability to communicate effectively (g). • The broad education necessary to understand the impact of engineering and/or entrepreneurial solutions in a global and societal context (h). • Recognition of the need for and an ability to engage in life-long learning (i). • Knowledge of contemporary issues (j)

Grade Earned Minimum Points Maximum Points A+ 386 400

A 371 385 A- 358 370 B+ 346 357

B 330 345 B- 318 329 C+ 306 317

C 290 305 C- 278 289D 238 277F 0 236

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Writing Assistance: You will find a tutor to help you with a specific skill, a grammatical problem, or provide a general reaction to your draft at the JHU Writing Center. Visit the website krieger.jhu.edu/writingcenter/ or contact them via email at [email protected].

The Harvard University Writing Center also has an online publication “Harvard Guide to Using Sources” which I find to be helpful, especially the section on Integrating Sources: Summarizing, Paraphrasing, and Quoting - http://usingsources.fas.harvard.edu/icb/icb.do

The Center for Leadership Education also offers free ESL tutoring sessions for non-native speakers of English needing help with grammar, speaking skills, presentation skills, pronunciation or idiomatic phrases. For more visit http://eng.jhu.edu/wse/cle/page/esl

Study Assistance: For help on improving study skills to improve performance, Virginia Tech University has an excellent website that addresses time use, scheduling, effective concentration during studying and a study skills checklist at http://www.ucc.vt.edu/academic_support_students/study_skills_information/

SCHEDULE / DEADLINES Key Dates This schedule is subject to change based on class needs, our progress through the assignments and unforeseen weather-related circumstances. Any changes made in class will override this schedule. You are responsible for staying up-to-date by coming to class & checking Blackboard for updates. “READ” below means you must have read the material before the class under which it appears. “DUE” below means the it must be finished on or before the date it appears unless specified otherwise.

WEEK 1 01/26 M Mod. 1: Introduction to Course, Syllabus & Digital Revolution Application Exercise: Personal Branding Quiz Video Case Study: Carlsberg Cinema Stunt READ: Schawbel, 5 Reasons … Online Presence Will Replace Your Resume READ: Krakovsky, The Effort Effect

01/28 W Mod 2: What is Blogging? Assignment Intro: A1/A2 - Your Professional Blog + Analysis Application Exercise: WordPress Blog Setup Video Case Study: How To Blog Your Way To A Job READ: E-junkie.info, The Art of Blogging Debunked. (pg. 1-55) READ: Maddison Designs, Easy WP (WordPress) Guide READ: Bailey, Create a Style Guide for Your Blog

WEEK 2 02/02 M Mod. 3: The Art of Blogging Application Exercise: Blog Topic Brainstorm Video Case Study: How To Brainstorm by Fast Company READ: E-junkie.info, The Art of Blogging Debunked. (pg. 56-100) READ: Babauta & Jaksch, 201 A-List Tips To Rock Your Blog READ: DailyTekk, 100 Best Most Interesting Blogs & Websites DUE: Favorite blog (email to Prof. Quesenberry by Tues. 02/03)

02/04 W Mod. 4: Personal Branding Application Exercise: Personal Brand Positioning Statement Video Case Study: Babuta On Getting Started As A Blogger READ: Godin, Ideavirus. (Sec. 1) READ: Dybwad, 26 Places to Find Free Multimedia for Your Blog READ: Bence, How Your Are Like Shampoo READ: Palmer, Blogging Etiquette for Citation & Attribution DUE: A1 Professional Blog Analysis (MS Word file in Blackboard by 11:55 p.m.)

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WEEK 3 02/09 M Mod. 5: The Viral Formula Application Exercise: Plan A Virus TED-Ed Lessons Video Case Study: Subservient Chicken READ: Godin, Ideavirus. (Sec. 2-3) READ: Gladwell, Connectors, Mavens, Salesmen: How New Ideas Spread Like Seeds. READ: Woods, The Myth of Crowdsourcing READ: Jaksch, Want to Grow Your Blog? Here’s A Roadmap

02/11 W Mod. 6: Digital Marketing & Crowdsourcing Application Exercise: Create A Superbowl Ad Without Buying A Super Bowl Ad Video Case Study: Threadless T’s Crowdsources A Business READ: Stokes, eMarketing (Ch. 20, 1) READ: Iezzi, The Idea Writers (Ch. 1) READ: Kessler, Five Creative Uses for Crowdsourcing READ: Inc., Conducting Online Market Research: Tips and Tools Quiz #1 is up in Assignments folder on Blackboard complete before Mon. DUE: A2 Blog Goes Live (Title & URL MS Word file in Blackboard by 11:55 p.m.) DUE: At least one blog post this week #1 + About Page

WEEK 4 02/16 M Mod. 7: Marketing Strategy & Research Application Exercise: Identify the USP for Tide Video Case Study: Research Community for Ben & Jerry’s READ: Stokes, eMarketing (Ch. 2-3) READ: Iezzi, The Idea Writers (Ch. 2) READ: Eisenberg, What Makes A Good Online Copywriter? READ: Malone, Web-Enabled Brand Experiences That Cut Through the Clutter DUE: Quiz #1 (complete in Assignments folder of Blackboard by 11:55 p.m.) 02/18 W Mod. 8: User Experience Design Application Exercise: Website UX Critique Video Case Study: Trends in Interaction & Experience Design READ: Stokes, eMarketing (Ch. 5) READ: MIT Web Usability Guidelines READ: Gerson, 10 New Google Analytics Features You Need to Start Using. DUE: At least one blog post this week #2 DUE: Favorite website (email Prof. Quesenberry by Sun. 02/22)

WEEK 5 02/23 M Mod. 9: Web Development & Design Assignment Intro: A3 Website Re-Write Application Exercise: Redesign A Website Video Case Study: I Love Jeans READ: Stokes, eMarketing (Ch. 6) READ: Web Design Elements: Examples and Best Practice - Smashing Magazine READ: 54 Brilliant Homepage Designs - HubSpot READ: Google, Using Keyword Planner To Get Keyword Ideas And Traffic Estimates

02/25 W Mod 10: Writing for Digital Application Exercise: Rewrite A Website Video Case Study: Under Armour, Waycom, Airline Wesites READ: Stokes, eMarketing (Ch. 7) READ: Iezzi, The Idea Writers (Ch. 3) READ: Seiter, 20 Great Social Media Voices And How To Develop Your Own DUE: At least one blog post this week #3

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WEEK 6 03/02 M Mod. 11: Search Engine Optimization (SEO) Application Exercise: Brainstorm Keywords for SEO Video Case Study: Mobile Marketing & SEO READ: Stokes, eMarketing (Ch. 9) READ: Lawson, How To Unify Your SEO & SEM Strategies READ: Tober, How Does Google Judge Quality Content? READ: Patel, How to Increase Your Sales Through Long Tail SEOs

03/04 W Mod. 12: Search Advertising Application Exercise: Write Pay Per Click Ads Video Case Study: World First Adwords Campaign READ: Stokes, eMarketing (Ch. 10) READ: Fried, How To Impliment A Tierd PPC Bidding Strategy READ: Dent, Future of Paid Search: Think Target Audiences, Not Just Keywords DUE: Quiz #1 is up in Assignments folder on Blackboard complete before Mon. DUE: A3 Website Re-Write (submit MS Word file in Blackboard by 11:55 p.m.) DUE: At least one blog post this week #4 WEEK 7 03/09 M Mod. 13: Content Marketing Application Exercise: Develop A Content Strategy Video Case Study: American Express OPEN Forum READ: Iezzi, The Idea Writers (Ch. 4) READ: Stokes, eMarketing (Ch. 4) READ: Gutman, 5 Big Brands Confirm That Content Is The Key To Your Consumer DUE: Quiz #2 (complete in Assignments folder of Blackboard by 11:55 p.m.)

03/11 W Mod. 14: Customer Relationship Management Application Exercise: How Can CRM Help Fashionable? Video Case Study: Text Mining Car Reviews READ: Stokes, eMarketing (Ch. 8) READ: Iezzi, The Idea Writers (Ch. 5) READ: Hinchcliffe, Social CRM:Ground zero for Enterprise 2.0 in 2010. READ: Verill, CRM Software Reviews of Best CRM Systems Tools DUE: At least one blog post this week #5

WEEK 8 03/16 M - 03/22 S Spring Vacation DUE: At least one blog post this week #6 WEEK 9 03/23 M Mod. 15: Online Advertising Assignment Intro: A4 Reverse Strategy Online Ad Application Exercise: Using Tracked Information to Optimize Ads Video Case Study: Pharmacy Builds Brand with Targeted Online Ads READ: Stokes, eMarketing (Ch. 11) READ: Iezzi, The Idea Writers (Ch. 6) READ: DoubleClick, Better Brand Engagement with Display Formats READ: Media Post - 2013 OMMA Awards READ: Wall Street Journal, Google, Microsoft Threaten to End Cookie Tracking

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03/25 W Mod. 16: Affiliate Marketing Application Exercise: What Brands Could Use An Affiliate Program? Video Case Study: Affiliate Window Network READ: Stokes, eMarketing (Ch. 12) READ: Hoffman-Dolan, Is Affiliate Marketing Right for Your Business? DUE: Quiz #1 is up in Assignments folder on Blackboard complete before Mon. DUE: At least one blog post this week #7

WEEK 10 03/30 M Mod. 17: Video Marketing Application Exercise: Plan A Viral Video Video Case Study: Old Spice Response Campaign READ: Stokes, eMarketing (Ch. 13) READ: Iezzi, The Idea Writers (Ch. 7) READ: Libert & Tynski, The Emotions That Make Marketing Campaigns Go Viral DUE: Quiz #3 (complete in Assignments folder of Blackboard by 11:55 p.m.) 04/01 W Mod. 18: Email Marketing Assignment Intro: A5 Email Blast Application Exercise: Draft A Marketing Email Video Case Study: Volvo Truck B2B Email Marketing READ: Stokes, eMarketing (Ch. 16) READ: HubSpot - How to Segment and Integrate Your Emails for Better Results DUE: A4 Reverse Strategy Online Ad (submit Word file Blackboard by 11:55 p.m.) DUE: At least one blog post this week #8 WEEK 11 04/06 M Mod. 19: Social Media Channels Application Exercise: Social Media Channels for Lee Jeans? Video Case Study: BMW Films READ: Stokes, eMarketing (Ch. 14) READ: Ogneva, 10 Steps for Successful Social Media Monitoring READ: Nielson - The Digital Revolution: A Look Though The Marketer’s Lens

04/08 W Mod. 20: Social Media Strategy Application Exercise: Social Media Strategy for Etsy? Video Case Study: Comcast Cares to Citibank READ: Stokes, eMarketing (Ch. 15) READ: Media Bistro, 8 Step Social Media Strategy READ: Cawly, The 1 percent solution: Managing online controversy READ: Bhargava, 9 Ways Top Brands Use Social Media for Better Customer Service DUE: At least one blog post this week #9 WEEK 12 04/13 M Mod. 21: Mobile Marketing Assignment Intro: A6 Blog Report & Presentation Application Exercise: Mobile Marketing for Multiple Brands Video Case Study: Bed, Bath & Beyond Battles Showrooming READ: Stokes, eMarketing (Ch. 17) READ: Elkin, Chevy Chase Using Mobile & QR Codes to Inspire Brand Engagement READ: Google - Home Depot 360 Mobile Strategy Case Study DUE: A5 Email Blast (submit MS Word file in Blackboard by 11:55 p.m.)

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04/15 W Mod. 22: Data Analytics Application Exercise: Interpreting Website Data Video Case Study: Understanding Google Analytics READ: Iezzi, The Idea Writers (Ch. 8) READ: Stokes, eMarketing (Ch. 18) READ: Kumar, How To Split Test Your Twitter Marketing DUE: At least one blog post this week #10 WEEK 13 04/20 M Mod. 23: Conversion Optimization Application Exercise: Native Advertising Quiz: Is This Story An Ad? Video Case Study: A/B Split Testing Improves Mobile App Retention READ: Iezzi, The Idea Writers (Appendix 1 & 2.) READ: Stokes, eMarketing (Ch. 19) READ: Hallam, Split Testing With Google Content Experiments

04/22 W Mod. 24: A6 Final Blog Report Presentations First 7 students alphabetical by last name DUE: Quiz #1 is up in Assignments folder on Blackboard complete before Mon. DUE: At least one blog post this week #11

WEEK 14 04/27 M Mod. 25: A6 Final Blog Report Presentations Second 7 students alphabetical by last name DUE: Quiz #4 (complete in Assignments folder of Blackboard by 11:55 p.m.)

04/29 W Mod. 26: A6 Final Blog Report Presentations Last students remaining alphabetical by last name DUE: At least one blog post this week #12

05/01 F DUE: Blog summary report (submit MS Word file in Blackboard by 11:55 p.m.)

WEEK 15 05/12 T Final Exam 2:00pm - 5:00pm, Hodson 303

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