blogging at pine cove
DESCRIPTION
Discussion of blogging presented at a Pine Cove staff meeting.TRANSCRIPT
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BLOGGINGAT PINE COVE
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WHAT IS A BLOG?» weBLOG
» Web = the Internet
» Log = “A regular or systematic
record of incidents or observations.”
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THERE’S…MOM BLOGS, TECH BLOGS,
TEEN BLOGS, CORPORATE BLOGS
NEWS BLOGS, PHOTO BLOGS
VIDEO BLOGS, LINK BLOGS,…
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MY DEFINITION:Blogging is a method of publishing content to
the web that is incremental, time-oriented,
and allows subscription.
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INCREMENTAL» Short, non-exhaustive in some way.
» Convenient amount of content.
» More like a page or a chapter than a book.
» Live to post another day.
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TIME-ORIENTED» Posted regularly - daily, weekly, monthly
» Date of each post is shown
» Newest content first
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SUBSCRIBABLE» Receive updates passively
» RSS - displayable by other sites or software
» Subscribe by e-mail
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BLOGGING PLATFORMS
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vs. FACEBOOK,TWITTER» Longer posts - more content» More multi-media (video, photos, audio)» Visual design (brand, personality, creativity)» Integration & technical capabilities» More public & less public» Can be more professional, formal
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PINE COVE BLOGSThe “Official” Ones
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BENEFITS OF BLOGS(and microsites)
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EMPOWER PC STAFF» Content Management System (CMS)
» Easy to post content
» Efficient, direct process
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QUICK, NIMBLE COMMUNICATION
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PROMOTES INTERACTION
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EASY FOR USERS TO FOLLOW
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KEEPS PINECOVE.COMFOCUSED, USABLE
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BLOG SEO BENEFITS» Robots love WordPress
» Good SEO is easier with a CMS
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PC.COM SEO BENEFITS» Robots love back links
» Good back links are hard to get
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GOOD BACK LINKS
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VISUAL DESIGN FREEDOM» Pinecove.com needs to be visually
consistent.
» Tailor the look to fit the content and the audience.
» More like our approach to print and video design.
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PERSON-CENTRIC vs.COMPANY-CENTRIC
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BENEFITS OF APERSON-CENTRIC BLOG
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MINISTRY IMPACT» People connect more easily with people
» Writer’s life validates the content
» Content is more focused on the user’s areas of interest.
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WIDER AUDIENCE» Blogger’s circle of influence» Non-PC subscribers» Attract new people to Pine Cove
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MONETIZATION» Ads
» Affiliate links
» Okay on someone’s blog
» Tacky on Pinecove.com
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BEST OF BOTH WORLDS» Blogs.pinecove.com
» Aggregate of all PC blogs
» Promote this at camp
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THAT’S ALL.