Social Media

for Outreach

You can teach a tenured professor new tricks

#apsComm

Pasc

ale

H L

ane,

MD

Pediatric Nephrologist Translating science &

medicine for patients

Physiologist Facilitate discussion between scientists &

physicians across disciplines Editor: ASN Kidney News

Need to drag the nephrologists into the

brave new interactive

world of the internet

Internet ConsiderationsWhy should we bother?

“No law will prevent the

posting of unsubstantiated crap on

the internet.”Pascale H. Lane

“If you’re not part of the

solution, you’re part of

the problem.”Charles Rosner

Blo

gs:

Conte

nt

Rule

s O

nlin

e Aug 27, 2008 – Aug 2, 2010

Aug 2, 2010 – Present http://scientopia.org/blogs/whizbang

/

Blo

gs:

Conte

nt

Rule

s O

nlin

e June 19, 2010 http://pascalelane.net/Stream of Thought March 2, 2011 http://awenow.orgAcademic Women for Equality Now

Oth

er

Soci

al

Media

Used to point people to online

stuff and facilitate discussion &

dissemination

The M

ajo

r

Pla

yers

Facebook

Twitter

Google+

LinkedIn

Tumblr

Location-

based

Foursquare

Visual

Flickr

Youtube

Pinterest

Learn

ing S

oci

al

Media

Jump in the water and

try not to drown Start with Facebook or

LinkedIn and follow the

instructions Start a blog on a free

site like wordpress.com

Sign up for Twitter

Anoth

er

Soci

al

Media

Tru

th “No matter how much I

tell you about Twitter, it

will still sound stupid.”Pascale H. Lane

Rem

em

ber

when…