blogging 201 advanced class new template (2)
DESCRIPTION
A more advanced look at blogging for your business. Including how to gain an keep an audience and adding pages to your blog.TRANSCRIPT
presented by Bryan W. Alaspa, K Squared Communications, Inc.
Blogging 201: So, You’ve Started A Blog, Now What?
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So, You’ve Decided to Start a Blog!
Does it Seem a Little Confusing? Are You Feeling a Little Lost?
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Writing that First Post
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When You Get Stuck
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Gaining an Audience
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Did You Already…?Set Up an RSS (Really Simple Syndication) Feed?
Start Posting to Social Bookmarking Sites?
Added “Chicklets” to Your Posts?
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Become Familiar with Keywords
Words that Search Engines Look for
- Can Be In the Headlines and Within the Body.
TRAVEL AIRFARES AT AN ALL TIME LOW!!
visit europe this summer!CRUISES VACATIONS CARRIBEAN
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There Are Tools that Can Help
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And Tools Within Word Press
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The Tag Cloud
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Time to Make Some Time to Make Some FriendsFriends
Bloggers Make Friends with Other Bloggers
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Leaving Comments
Start Contributing
Make It Relevant
Will Lead Back to Your Blog
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Lovely LinksCreate a List of Links on Your Own Site
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Links Within Articles
You Can Add Links in Your Blog Articles
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Make Your Blog a Community
Blogging is Part of Social Media, Make it Social:Post Quality Content – Take Advantage of the“Buzz”Fill Your Blog With LinksCan You Give Away Something? Do ItInteract With Regular Readers
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Encourage Comments – Make it a Conversation
Commentor
It’s his blog!
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Sign Up With Blog Directories
Sites that List Blogs of All TopicsSearchable
Gets Your Blog to a Wider Audience
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Back to Links for a Moment
Start Putting One Everywhere:On Your Website
In Your E-mail Signature
When You Leave Comments On Other Blogs
Other Social Media (Facebook, MySpace, Twitter, LinkedIn)
Some Social Networking Sites Let Your Blog Entries Appear On Your Profile Pages
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Keeping Your Audience
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Ways to Keep Your AudienceKEEP POSTING
Don’t Expect Your Blog to Take Off Right Away
Remember Your AudienceKeep Posting Things They Will Find Interesting
Use “Soft Sell”If It Seems Like a Commercial You Will Lose Readers
Respond to CommentsDon’t Attack – Interact!
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Adding to Your Blog
It Might Be Time to Archive
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An Archive
An Example From Our Website.
Once You Set It Up, It Archives Automatically.
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Pillar Articles!
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A Personal Example
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To Add a Page(WordPress Example)
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Adding a Page
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Adding a Page
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Adding a Page
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Make Stars Out of Regular Readers
Ask for Comments
Notice Who Leaves Comments
Ask Regulars If they Want to Assist You
They Can Write Guest Columns Or Monitor Comments, Respond to Comments, Etc.
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Become Interactive
Ask Questions
Do Weekly Polls, Puzzles or Games
Become a “Cheerleader”
Give Readers “Jobs” or “Homework”
Create a Forum
Create a Newsletter
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Your Blog is a Brand
A Brand Will Develop As You Write
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More Success Stories
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More Success Stories
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Success Stories Continued…
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Success Stories Continued…
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Just One More…
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What to Do Next
So Go Out and Think About Your BlogWhat Do You Want to Write About?
How Often Can I Write
Do I Want to Give Writing Duties to
Someone Else?
What Other Blogs Do I Like to Read?
What Comments Can I Leave With those Blogs?
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So, Remember
THINK!
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Questions?
Bryan W. Alaspa
773 774 7847
www.ksqrd.com