blogging 102 - entregurus10 tips for seo 6. don’t neglect metadata (which really just means...
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Blogging102
HelenaEscalanteFounder,Speaker,[email protected]
Ablogthatsharesoneidea,everyday,fromthebooksofthebestENTREpreneurshipGURUS,thatyoucanreadinunder5minutes.
Pleasejoin!entregurus.com/join
SearchEngineOpCmizaCon
10TipsforSEO
1. WriteagoodDtle,like"HowtoBakethePerfectChocolateChipCookie."
2. Includelinkstogreatcontent,bothwithinyoursiteandtoothergreatsites.
3. MenDonkeywordsrelatedtoyourarDcle:cookies,chocolatechip,etc.
4. Don’twritetooliRle;SearchengineslikearDclesofatleast300words.
5. Postcontentregularly,atleastonceaweek.
10TipsforSEO6. Don’tneglectmetadata(whichreallyjustmeans
informaDonaboutinformaDon):descripDon,tags,keywords.
7. UsekeywordsinthetagsanddescripDonforyourimages.
8. Createthreetofivecategoriesrelatedtoyourblogcontent.
9. Addheadertags(H1,H2,H3)10. Getsocial!Shareonsocialmediaandencourage
yourreaderstosharethemtoo.Googlelikescontentthat'sge_ngshared.
MoneCzaCon
MoneCzaCon
• Ads• PremiumContent• Affiliaterevenue:Resourcespage(Amazon,Audible,CommissionJucDon,Bluehost,training,amyriadothersinyourindustry)
• Courses• Coaching• Speakingengagements(products&svcs)
MoneCzaCon
• CommunityGroups• Masterminds• Products• WriDngabook• Sponsors• Promotedcontent
EmailList
BuildanEmailList• EmailissDlloneofthebestwaystoreachpeopleonline.• Youownyouremaillist(unlikeafanbaseonTwiReror
Facebook),andyoucantakeitwithyouwhereveryougo(evenifyoustartanewblog).
• Emailispersonal,directandprivate.• Agreatwaytoreachouttoyoursubscribersandconnect
withthem.Blogsandsocialmediadon’tdothat.• Lotsofwaystobuildagoodemaillist.Giveaway
somethinginexchangefortheiremailaddress.• Addvalueandpeoplewilltalkaboutit.Otherswillwantit.• Whatdatadoyougather?GDPR–EuropeanUnion
3TypesofEmail
• Update:Recentblogposts,anexclusivepieceofcontentforyoursubscribers...catchyourreadersupwithwhat'sgoingonwithyou.Addvalue!
• Posts:Samecontentpostedonablogisemaileddirectlytoasubscriber.Stayintouch,noneedtocreatenewcontent.
• NewsleMer:It'susuallyweeklyormonthly,andolenhasgraphicsandtonsofcontent.Butitdoesn'thavetobecomplicatedorlong:TimFerriss5-BulletFriday.
EmailDripCampaigns6essenCalparts:1. WelcomenewreadersandsharetheirincenDve
bonus.Welcomethem,makeapromise,andinvitethemtoconnect.
2. Sharefeaturedcontent(yourbestormostpopularposts).
3. AskaQuesDon:Gofirst,thenaskyourreaderswhattheyarestrugglingwith?
4. Shareaninspiringstory.Ifyouhaveasmallthingforsale,invitethemtobuyit.Addvalue!
EmailDripCampaigns
6essenCalparts:5. Invitethemtosharesomethingyou'vegiven
themwithafriend.6. SetExpectaDons.Encouragethemandshare
whattheyshouldexpectinthefuture,andevenletthemoptoutiftheydon'tconnectwithyourlong-termvision.
