bloggers delight media kit 2013 english
DESCRIPTION
ÂTRANSCRIPT
For more information www.bloggersdelight.dk
Denmark’s largest network of bloggers
The 2nd largest online media directed at lifestyle- and fashion oriented women
Media kit 2013August
14.000.000 page views a month
435.000 unique visitors a month
125 premium blogs
For more information www.bloggersdelight.dk
Bloggers Delight ApSTrommelsalen 5, 1st
1614 København V
[email protected]/BloggersDelight
About Bloggers Delight
Who are we? Bloggers Delight is Denmark’s largest network of bloggers and the second largest online media directed at lifestyle- and fashion oriented women.Bloggers Delight was founded in December 2010, where 7 of the largest Danish blogs were gathered in a network. The network has since then experienced a constant growth and today consist of 125 of the most read Danish blogs. What is it that we do? We make sure that the bloggers are able to put all their focus on what they do best - deliver relevant quality content to their readers.
To do so, we at Bloggers Delight handle all technical aspects of running a blog, make sure that the bloggers are updated on the latest online trends, guide them how to improve their number of followers, and lastly handle all com-mercial aspects, such as banner advertising, sponsored editorials and concept improvement.
VisionOur vision is to continue to build the network by including only the most relevant blogs from different segments, which in unity will help grow the network’s total traffic.
For more information www.bloggersdelight.dk
Bloggers Delight ApSTrommelsalen 5, 1st
1614 København V
[email protected]/BloggersDelight
Segments
Entertainment
Teen Life
Mommy
For more information www.bloggersdelight.dk
Bloggers Delight ApSTrommelsalen 5, 1st
1614 København V
[email protected]/BloggersDelight
Our bloggersBelow you will find a selection of our blogs - Find all our blogs at at www.bloggersdelight.dk
Fashion
www.fierceogfattig.dk
www.whynotblog.dk
www.passionsforfashion.dk
www.katrinekrojby.dk
www.missjeanett.dk
www.modemedmere.dk
www.rockpaperdresses.dk
www.wewonder.dk
www.shopaholicsisters.dk
www.sidseloglasse.com
www.isabellathordsen.dk
www.pagik.dk
www.dailystylediary.com
www.ginajaqueline.com
www.miconfesion.dk
www.vildekaniner.dk
www.lavishlavish.com
www.styleligion.dk
www.tinamarias.com
www.katharinakjeldgaard.com
www.nemesisbabe.dk
www.annawurtz.dk
www.couturekulten.dk
www.sillewho.dk
www.carolineevigglad.com
www.bittebitte.dk
www.emiliblog.dk
www.emmoemmo.com
wwwfashionmanifest.dk
www.shakerzone.dk
Beauty
www.pudderdaaserne.dk
www.rikkesmakeupblog.dk
www.amaliewessel.dk
teen liFe
www.fielaursen.dk
www.johannekolmetz.dk
entertainment
www.sarahlouise.dk
www.linsekessler.dk
www.saseline.com
www.dkira.com
www.maschavang.dk
www.irinathediva.dk
www.nadialinevonbach.dk
Food
www.detskalsmageafnoget.dk
www.ganeoggaffel.dk
www.cutecarbs.com
www.smagsloejer.dk
liFestyle
www.casalicious.dk
www.homesick.nu
www.bedreform.nu
www.theimpressionista.com
mommy
www.frkvildstrup.dk
www.baby-bite.dk
www.plummum.dk
www.bastabum.dk
For more information www.bloggersdelight.dk
Bloggers Delight ApSTrommelsalen 5, 1st
1614 København V
[email protected]/BloggersDelight
Proof of concept
“It is noticeable when a blogger puts on one of our dresses and gives it a good recommendation.”
Sergei De Candial, Head of marketing Diesel
“Fashion bloggers are becoming so important that fashion brands hire their PR agencies to monitor the most important blogs, and make sure that the bloggers receive personal invita-tions to their fashion shows among other things”
Martin Finnedal, Politiken
“We here at Dixie, have noticed a bigger interest in our brands, and demand on certain styles has increased, in connection to Kia from Fierceogfattig.dk’s editorials”
Tina Lund Larsen, Dixie.dk
“The Danish fashion industry has really come to realize the success and power fashion blog-gers have, and several fashion companies have therefore created commercial collaborations with bloggers.”
Stine Nygaard, Retail Institute Scandinavia
buzz
For more information www.bloggersdelight.dk
Bloggers Delight ApSTrommelsalen 5, 1st
1614 København V
[email protected]/BloggersDelight
Overview of the Danish fashion bloggers
Anna Ebbesen, Master of Science in Media science has in her article on Kommunikations-forum.dk provided an overview of the Danish fashion blogs.
In her article Anna Ebbesen mentions that:
Bloggers Delight bloggers are massively represented on Anna Ebbesen’s list:
4 out of 10 of the most influential bloggers
Read the full article of Anna Ebbesen here:www.kommunikationsforum.dk/artikler/mode-paa-blog
2 out of 3 of the blogs on the list “We expect a lot from them”
4 out of 5 up an coming
For more information www.bloggersdelight.dk
Bloggers Delight ApSTrommelsalen 5, 1st
1614 København V
[email protected]/BloggersDelight
Case 1
Who likes designer Coke bottels? 1.002 of Christina Dueholm’s (PassionsForFa-hion.dk) readers love Coca Coal Light. Com-menting on her blog post the readers participat-ed in a competition for the colorful cola bottles designed by Jean Paul Gaultier. A simple but effective way to engage the readers and drive traffic to a campaign.
Result1.002 unique comments and massive traffic.
Jean Paul Gaultier, Coca Cola Light
For more information www.bloggersdelight.dk
Bloggers Delight ApSTrommelsalen 5, 1st
1614 København V
[email protected]/BloggersDelight
Case 2
A competition can easily engage the readers to participate with more than a click on the mouse:
“Tell me when you feel the most vitality during you everyday life, and win a Helena Christensen bracelet.” This question that initiated a long dia-logue on the blog emilysalomon.dk.
This is a great example of how the blog in an efficient way can associate a product with a
certain lifestyle and boosts reader participation - here in the form of comments about Helena Christensen’s products and the experience of life force in life.
Bracelets, Seimei
For more information www.bloggersdelight.dk
Bloggers Delight ApSTrommelsalen 5, 1st
1614 København V
[email protected]/BloggersDelight
Media info
High loyalty among the readers where of: More than 30% of the visitors, visit the blogs more than 10 times a month.
More than 10% of the visitors visit the blogs more than 100 times a month.
14.000.000 Page views a month
435.000 Unique visitors a month
For more information www.bloggersdelight.dk
Bloggers Delight ApSTrommelsalen 5, 1st
1614 København V
[email protected]/BloggersDelight
Banner specifications
FormatsJPEG, GIF, Flash and Rich Media. Remember to deliver a GIF fallback banner, when using Flash.
Audio & videoAudio and video is activated by rollover and stop again at the rollout.
AnimationMax. 5 loops
Format (pixels)Top: 980x180 / 930x180Content: 980x600 / 930x600Skyscrabers: 2 x 200x1000 / 160x600
980 x 600
Content
Content
980 x 180
200 x 1000
200 x 1000
For more information www.bloggersdelight.dk
Bloggers Delight ApSTrommelsalen 5, 1st
1614 København V
[email protected]/BloggersDelight
List Prices (In DKK)
Banners, web
Banner ownership: CPM 200980x180 (930x180) + 2 x 200x1000 (160x600)
Top: CPM 140980x180 (930x180)
Content: CPM 140980x600
Bannere, mobil
Top: CPM 140320x80
Top premium: CPM 200320x160
Content: CPM 140Up to 320x400
Editorials
• Bloginvolvement• Test&review• Socialengagement• Competition
Prices varies from campaign to campaign depending on the individual campaign setup. Please feel free to contact the sales department for a noncommittal quote
For more information www.bloggersdelight.dk
Bloggers Delight ApSTrommelsalen 5, 1st
1614 København V
[email protected]/BloggersDelight
Contact
PR & blog membership
Kia Ellegaard Møller+45 27 30 26 28
Sales
Barbara Saouma31 66 84 66
Anton Petersen60 68 60 80