Proposal Script

It’s 1998 and a fresh new girl group by the name of destiny’s child release their first studio album, and for the next 7 years this girl band would go to sell over 50 million records, land 4 billboard number one hits and become an iconic girl group that inspires and motivates women around the world.

And every band has its star, and destiny’s child’s star was none other than one of the biggest names in music. Beyoncé, a woman so iconic we remember her by just one simple rhythm

Now its 2003 and Beyoncé decides to release her first solo studio album and you would think with all of destiny’s child success Beyoncé would have proven herself right, wrong

As she state that after playing her record to her label they told her I’m sorry Beyoncé but I don’t here one hit single,

Crazy in love Me myself and I, baby boy naughty girl dangerously in love and they told her ‘I’m sorry Beyoncé I don’t hear one hit single, I guess they were right, she had five.

Over the next 10 years Beyoncé would continue to build an empire and single handily dominate the music industry by storm, by creating an original and symbolic look that now defines a modern day diva, building a respectable reputation within the industry with her equally legendary husband, break records and racial barriers in the industry and then some, and let’s not forget that legendary walk

My vision is to create a music video that follows the trail of successful beyonce music videos, like crazy inlove, single ladies, run the world girls, especially single ladies as it spawned a dance craze and inspired thousands of imitations all over the world and was parodied by other stars such as joe Jonas, Justin Timberlake and was featured in hit TV show glee, when it was still a hit of course,

these are all legendary music videos that have and will continue to challenge and inspire the industry and the world of dance, everything that Beyoncé touches or puts her name on seems to turn to gold, which Is why creating a music video to a Beyoncé song, cause whether it will create buzz, it will draw interest you want prove that Beyoncé music videos are memorable and epic,

Notes to Remember

Target Audience:

Teenagers and young adults aged 15-24 As this age range is known to have the most interest in new/commercial

and chart music and music videos Due to the fact that the song and artist is Beyoncé (a worldwide female

role model, who makes music to empower and inspire females), the intended gender of my target audience was mainly female,

After research the backlash this song received from Beyoncé’s typical female audience, the controversy has managed to draw in both genders.

Celebrity mentions of both genders (twitter) Looking at the demographic, social class varies from C1 to E as my music

video consists of street/youth-oriented references (scenery, costume, narrative) that middle class and lower class individuals understand and appreciate

Again because Beyoncé is such a commercially successful artist putting her name on the song doesn’t disincline other social classes

Market Competitors:

What makes these videos so popular? Buzz, high charting songs, controversy

Resources

Equipment and props-

Film equipment set, includingProfessional camera, lighting, speakers, dolly tracks, microphones,

Costume for artist and actors, Snapbacks, royal queen dresses and gowns, crowns, jewellery

Props, Peddle bikes, car, smoke grenades, old style cigars and lighters, stuffed puppy and gold lead

Location-Live vision studios based in LondonEditing suit