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Blogactiv presentationTRANSCRIPT
Blogactiv
First Look
25-03-2008
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Summary
• What is a Blog?
• Why blogging on the EU affairs?
• Why using Blogactiv blogging platform?
• Sign up!
• Contact
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What is a Blog?
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What is a Blog?
• Context– Web 2.0– Emergence of new
paradigms: Interactivity, Participation, Co-construction
• Nature– Dynamic website– Displaying articles in
reverse chronological order
• Development– High Stanley Crossick Blogactiv Blog
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What is a Blog?
• Readership Survey: Do you use: Blogs, Online video, Content syndication (RSS)?*
Online Video Content syndication (RSS)
*Remark: Extract from readership survey 2007
Blogs
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Why blogging on the EU affairs?
– "In today’s stakeholder society, it is no longer enough to engage with policymakers to influence public-policy outcomes. (…). Blogging has become an important tool in the online communications world where opinions count and word-of-mouth travels across the globe at the speed of light.
• Nathalie Sarkic-Todd, managing director with Ogilvy PR and Public Affairs Brussels
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Why using Blogactiv blogging platform?
Blogactiv
• Blogging platformdedicated to European affairs
• Setting up an online public discussion space on Europeans future
• More than fifty Top-quality active bloggers
– European Movement
– PES
– ...
• Increasing readership and community
• Technical / editorial / marketing support
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Why using Blogactiv blogging platform?
• Influence– Blogactiv platform is entirely tailored and dedicated to European affairs
• Visibility– Blogactiv platform is closely linked with EurActiv.com. Relevant articles
may also be published in EurActiv.com dedicated sections.
• Network– Blogactiv platform offers you the possibility to interact with other major
stakeholders such as NGOs, industry federations, etc.
• Support– Blogactiv Team offers technical support and may also help you to
promote your blog
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Why using Blogactiv blogging platform?
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Why using Blogactiv blogging platform?
• Event Blogs– Commercial blogs set up for only a limited period to cover some event
European Business Summit 2008European Business Summit 2008
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Sign up!
“Citizen, Journalist, NGO, Industry Federation, PA Consultancy, Political Party….
…Have your word on EU debates and become a BLOGGER on BLOGACTIV platform.”
Stanley Crossick
Director and Founding Chairman of the European Policy Centre Eric Grover
Principal at Intrepid Ventures
Žiga Turk Slovenian minister for growth More...
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Contact
• Pierre-Antoine Rousseau – Marketing Manager
• Email: [email protected]
• Tel: +32 (0)2 226 58 28
• Andreas Dietl – Community Manager
• Email: [email protected]
• Tel: +32 (0)2 788 36 67
Dip Your Toes
into the Blogosphere
Post to the Guest Blog
guests.blogactiv.eu
/welcome/