Media Kit – January /2013

ProfileLaunched in August 2002, “Pensar Enlouquece, Pense Nisso” (literally translated: “Thinking Makes You Crazy, Think About It”) is one of the most known and awarded blogs in Brazil.

Its posts address issues like behavior, movies, music, politics and latest news, in texts marked by strong opinionated content, humor and quotes related to pop culture.

It was created by journalist Alexandre Inagaki, who has written for several well known magazines, such as Trip, Rolling Stone Brazil, YouPix and Continuum (Itaú Cultural Institute).

The blog has a qualified public, including influencers, journalists, publicists and college students, and its posts are frequently mentioned by the traditional media (Folha de S. Paulo, O Globo, Estadão, Época, Veja, MTV).

Alexandre Inagaki39 years old

http://www.pensarenlouquece.comhttp://www.linkedin.com/in/alexandreinagaki

Journalist and social media consultant. Responsible for setting up and planning online campaigns and producing content on blogs and social networks for several companies, such as Sony Pictures, Coca-Cola, Banco Santander, Kraft Foods and Mastercard.

Lecturer and curator at digital culture events like Campus Party Brazil (social media), youPIX Festival (culture hub), Curitiba Social Media and Desencontro.

The author

Quoted on the cover of Época Magazine, issue 548

(November/2008), as one of the "80 blogs that you should not miss,"

according to criteria that took into account "audience, impact and

relevance of the generated content."

IBest finalist award in the category "Best Weblog" in the years

2003, 2004, 2005 and 2008, and considered the most influential

blog in Brazil in research with students of 10 universities

conducted by the State University of Goiás and Bula Magazine.

Nominated as "Best Weblog in Portuguese" by

international BOBs award, sponsored by German

media group Deutsche Welle, in 2006, 2007 and 2010,

and awarded best blog of 2007 according to public

vote.Awarded by Best of Websphere as the blogger of the year in 2009

promoted by Pix Magazine, according to a jury of 150 internet

personalities.

Awards and Special Mentions

One of the 20 best blogs of the decade according to Portal MTV. Also

mentioned on the list of the top 15 blogs in Brazilian survey by Retrospective 2000

to 2009 made by the site Estadão. Nominated to the categories "Web Provoker"

and “Vem, Gente” awards (awarding influence and blogger personality) in the Best

Websfera 2012, sponsored by youPIX.

Awards and Special Mentions

Numbers and Facts

92,201 page views and 78,629 unique visitors monthly (Jan/2013).

Average stay of 4 minutes and 4 seconds on the homepage.

One of the first blogs on the Hands portal

(http://m.hands.com.br), specially developed for Brazilian users of iPhone.

28,733 fans on Facebook fan page, 41,337 followers on Twitter, 474,141 followers on Google Plus, 4,474 followers on Instagram.

Fonte: Google Analytics. Screenshot from the review published at youPIX Magazine.

Thanks to its recurrent audience, Pensar Enlouquece is

one of the blogs with the highest subscribers numbers:

over 28 thousand readers receiving the updates

through e-mail or feed notification (such as Google

Reader).

77,1% of Pensar Enlouquece readers have a college

degree and 14,8% already have some postgraduate

certification. 45,7% of its audience is located in São

Paulo area, 12,5% in Rio de Janeiro, 3,9% in Paraná, 3% in

Minas Gerais, 2,3% in Distrito Federal (Brasilia) and 1,8%

in Ceará. 9,2% of the readers live outside Brazil.

Habits: 90,9% of the audience has already bought something over internet,

75,1% work, 39,8% study (20,2% work and study) and 66,3% have broadband

connection.

Audience

Sources: Google Analytics, Feedburner, Facebook and a research held with 1.742 recurrent “Pensar Enlouquece, Pense Nisso” readers.

Social Networks - Twitter

Http://twitter.com/inagaki profile, created in August 2007, has currently 41,337 followers. One of Brazil’s most influential profiles according to the http://klout.com. Considered “highly influential” by tweets index Topsy.com. Nominee as “Twitter of the Year” on the Melhores da Twittosfera 2009 (Best of Twittersphere) award.

Social Networks- Facebook

28,733 fans at our facebook fan page (one of the 200 greatest pages on the “Media” rank in Brazil, according to SocialBakers), 4.135 friends and 2.085 subscribers at the personal profile on Facebook.

Advertorial: consists of a

text post promoting a

campaign within its context.

- It is mandatory to

identify each and every

advertorial as such,

disclosing its advertising

nature. The post is also

automatically linked to

the blog profiles at

Facebook and Google+.

- The post is written

accordingly to the briefing

provided by the client.

Advertising formats - blog

- Advertorials can be written

in advance in order to get

client approval prior to

publication.

- Pensar Enlouquece has its

own language context,

which is also observed while

writting a advertorial. This is

a sign of respect towards

the readers, who have

shown a good acceptance to

this type of advertising, and

respect towards the

advertisers, who get their

products properly valued

with high quality posts.

Advertising formats - reach

Superbanner (728 x 90 pixels)

Rich media: Flash, GIF, video, etc.

CPM: BRL 30.00

Term: 30 days

Advertising formats - pricing

Custom Background

Investment: BRL 1,000.00

Term: 1 day

Square (300 x 300 pixels)

Rich media: Flash, GIF, video, etc.

Investment: BRL 1,500.00

Term: 30 days

Advertorial - blog: BRL 2,000.00

Tweet (@inagaki): BRL 500.00

NOTE: The above mentioned values do NOT include taxes and agency comission. Payments are invoiced

through Alexandre Inagaki – ME Company (or via PayPal).

Some of our advertisers

Contact

Any doubts or queries on other advertising formats, such as expanding banner, sky seal and/or special action on Twitter, Facebook, Instagram Google + and other social networks shall be addressed to:

▬ E-mail/Gtalk: inagaki2@gmail.com

▬ Skype: alexandre.inagaki

▬ Mobile: +55-11-98947-3517

Thank you!