blog networks a keynote for the hive berlin
DESCRIPTION
A presentation about the pros and cons of blog networks like Blogher, Nowmanifest, Blogtoday and more.TRANSCRIPT
Blognetworks keynote The Hive Berlin by Kirsten Jassies
BLOG NETWORKS- Why they exist and what they do for bloggers - by @kirst_enj
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
about me @kirst_enj
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
What kind of networks?Ad networks like passionfruitads.com, bloggernet.eu, adfactor (dutch), adVICE
Publishing networks like blogher.com, blogtoday.nl,
Niche/focus networks like fitfluentials, foodie.com, creatorsofdesire.com, socialinfluencers, Freshnet.se
Professional networks like heartifb.com, linkedin- and facebookgroups
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
Why do they excist?DUH, they want to make money of you!But....publishingnetworks have more reasons to create networks.They can help you grow and make money because:
They can get you more traffic and exposure
They have expertise on SEO/affiliate/video/statistics/mobile
They know a lot about the development of sites and brands
They can connect you with existing on- and offline brands
They have relationships with lots of advertisers and PR-agencies
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
so, why would you join?
To make (more) money
To have acces to better/more recources and expertise
So your blog will have more traffic and exposure
Connecting with likeminded, getting colleagues
Belonging to a really cool network
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
BLOG NETWORKSEXAMPLES
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
NOWMANIFESTWorld’s most influential fashion blogs
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
NOWMANIFEST“The bloggers have moved from commentators to creators;
gone from front row next to Anna Wintour to backstage next to Alber Elbaz in but one calendar year.
We have entered the next stage.”
BryanBoy- Anna Della Russo - FashionToast- Industrie Magazine - Elin Kling
FOUDER ELIN KLING- First fashionblogger to create a collection for H&M
- The face of Louis Vuitton online campaign - Guess design collaboration with NET-A-PORTER
- First with Swedish publisher Bonnier, now Conde Nast
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
BLOGHERLife well said > 3.000 blogs
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
BLOGHER✤BlogHer Conferences, the world’s largest conferences for
women in social media
✤BlogHer Publishing Network, with 3,000 blogs one of the largest publishing networks of blogs authored by women. Paid out 17 million dollar to 4.250 bloggers in 3 years time
✤BlogHer.com, the web’s leading guide to news and trends among women in social media, renowned as a community where women speak their minds on every topic
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
CREATORS OF DESIRE10 Dutch and English top-fashionbloggers
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
CREATORS OF DESIRE
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
FOODIEVertical social network from GLAM media
The content on Foodie comes from blogs that were curated/choosen by the publisher
Foodie monitizes by putting ads on the pop-ups just before you go to the blog where the original post is on
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
BLOGTODAY Dutch influencers network with over 30 blogs at the end of 2013
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
BLOGTODAY✤ Blogtoday is an influencers network of
beauty-, fashion- and lifestyle bloggers selected by Sanoma Netherlands. At the end of 2013 there will be over 30 bloggers that are part of the network and working together with Sanoma magazines and websites
✤ Bloggers will remain owner of their blog and content at al time. Sanoma will only sell their ads and advertorials
✤ Blogtoday will help online influencers to grow in reach and traffic by giving exposure and let experts (SEO/IT/Mobile/Video) advice bloggers
✤ Bloggers will help Sanoma by creating content for Sanoma sites and mags and teach their online skills to offline editors (reversed mentoring)
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
BLOGLOVINMakes your blog-reading fun and easy
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
BLOGLOVIN✤Add all the blogs you want to follow, and then you’ll get notified every time one of your favorite blogs has written a new blog post✤Every blog with a good FEED can be found through Bloglovin✤They have a really nice app where you can follow your favorite blog ✤Bloglovin is worldly known under all bloglovers, so be sure you’re on there✤You can search blogs by category you like, country and popularity
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
HEARTifbIndependent Fashion Bloggers (IFB) cultivates a community for fashion bloggers to share their experiences and create a resource so everyone can build a better blog, >50.000 bloggers joined
Community linking group, forums and LittleBirdie, a platform to connect bloggers and PR in a safe an mutually beneficial way
Events with keynotes about affiliate marketing, photography, monitizing etc
Good articles about the business of blogging, techtips, blogtips and more
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
MEDIUM: future of blogging?
This new tool/publishingplatform assembles "quality media"
Started by Twitter founders Evan Williams and Biz Stone
Whereas images, video, and the like are secondary to text on blogs and Twitter, Medium's supposed to be able to bend equally to everything
So beautiful, so easy to use, but...what is it really?
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
What’s your worth?There are a lot of ad agencies that take in bloggers/influencers: adVice, Bloggernet.eu, adFactor (dutch), Blogmij (dutch)
In the US there is an overload of bloggers, so brands can choose. Average bloggers get 100-200 dollar for an advertorial
In the Netherlands there are not (yet) many quality blogs, so the big bloggers make good money with their exclusive agencies. Some even over 50.000 euros a year!
Payment mostly based on unique traffic, but more and more they are looking at engagment and power to persuade (influence)
Banners are called spot-advertising. You are very lucky to earn an average of 2 to 3 euro’s CPM. That’s 2 euro’s for every 1.000 pageview. With 50.000 pageviews, you make 100 to 150 euro’s.
Advertorials and more intense cooperation between brand and blogger can get you from 250 to 750 euros. Depending on how big your blog or influence is
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
join or stay indepentdent?It’s up to you!
Determine long term goals for your blog. Journalist? Stylist? Want to be a professional blogger, or just use your blog as a portfolio?
Review the pros and cons of joining a blog network
Blog networks can bring a steady income and large amounts of traffic, but you will still have to give up a portion of the ad revenue generated from the site
When you join a network, you can’t just lean back for a while: regularly blogging is a must
Can you grow your blog yourself and generate the same amount of ad revenue as you would when you were part of a blog network?
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
Blog POPquizWhat is the real name of designblogger SWISSMISS?
Tina Roth Eisenberg
Which blogger is the founder of Nowmanifest?
Elin Kling
Which designer named a bag after blogger Bryanboy?
Marc Jacobs
At what age did Tavi Gevinson start her fashionblog?
11 years
zondag 26 mei 2013
Blognetworks keynote The Hive Berlin by Kirsten Jassies
[email protected] OR @kirst_enj
zondag 26 mei 2013