blog for pleasure, purpose and profit · patricia morgan, light hearted concepts publishing...

For Pleasure, Purpose, and Profit ByPatriciaMorgan

P a t r i c i a M o r g a n , L i g h t H e a r t e d C o n c e p t s Publ i sh ing D iv is ion of www.SolutionsForResilience.com

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Copyright©2018PatriciaMorganAllrightsreserved,includingtherighttoreproduced,storedinaretrievalsystem,ortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,orotherwise,withoutpriorwrittenpermissionoftheauthor.Itisagainstthelawtomakecopiesofthismaterialwithoutgettingspecificwrittenpermissioninadvancefromtheauthor,PatriciaMorgan.PublishedinCanadaPublishedbyLightHeartedConcepts


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Contents Introduction:………………………………………………………………………………………4

ChapterOne:DiscernWHYYouBlog:TenPossibleReasons:………….…5

ChapterTwo:FourBloggingBlocks:………………………………………………..…8

ChapterThree:PublishInspiringand/orInformativeContent:………….....10

ChapterFour:StructureYourBlog/ArticleContent:…………………………......13

ChapterFive:WriteVisitorandSEOFriendlyTitles:…………………………….15

ChapterSix:TenStepstoFormatwithSEOKnow-how:……………………...19

ChapterSeven:GiveYourBloganExtraLook:………………………….………24

ChapterEight:SendTraffictoYourBlogandWebsite:…….......................26

ChapterNine:MakeMoneybyBlogging:…………………………………….....28

ChapterTen:MeetRockStarBloggers: ……………………………………..……33

Conclusion:…………………………………………………………………………………….…36

Disclaimer:………………………………………………………………………………………..36

AboutPatriciaMorgan:……………………………………………………………….……37


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Introduction

Ablogisawebpagethatprovidesregularinspirationoreducation.Itisoftenformattedlikeanarticle.Bloggingisapassionformany.Alsoformany,ithasreplacedthedesiretowritearticlesfortraditionalnewspapersandmagazines.However,bloggingisnotanactivityforeveryone.Itrequiresdiscipline,consistency,andsomecreativejuice.Plus,itrequiresacomfortinwriting;thatis,ifyouchoosetraditionalblogging.Thereareotherblogformatssuchasvlogging(mostofthepostingsarevideo)orprimarilyusingimages.Ifyouarereadytoembraceblogging,keepreading.Note:TheenclosedinformationisbasedonmyexperienceonaWordpresswebsite.TheremaybeexceptionstomysuggestionsifyouuseBlogger,Wixorotherplatforms.


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Chapter One Discern WHY You Blog: Ten Possible

Reasons

Eitherwritesomethingworthreadingordosomethingworthwriting.BenjaminFranklin

Ifyouhavethereason,thepassion,andatleastsomebasicwritingskills,therearemanyreasonstoblog.Manybloggerswritetoestablishthemselvesasexperts.Otherswanttosharetheirpoliticalviewsorvalues.Othersareonamission.Newblogger,JessicaGirardwriteswithapassiontohelpothers.Inherblog,www.mamasperseverance.com,Jessicasharesherjourneywith,andtipsforlivingwith,CrohnsDisease.Manyauthorsstartedtheircareersbyblogging.Doyourememberthestoryandmovie,JulieandJulia?In2002,JuliePowellbegandailyblogging.Inherblog,Julie,andJulia:365Days,524Recipes,1TinyApartmentKitchen,shedescribedherpreparationofarecipefromJuliaChild’sbook,MasteringtheArtofFrenchCooking.Herblogsattractedsignificantcookingenthusiasts.Readerswantedtoknowhowtoday’srecipeturnedout,andthenextday,andthenext.By2003,Powellhadabookdealwithherpublishersexcitedaboutherlargefollowing.Then,in2009,themoviewasreleased.Howcoolis


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that?Irecommendyouwatchthemovie,JulieandJulia(www.youtube.com/watch?v=-l_We_yAakw)asitwillmotivateyoutostickwiththebloggingprocess.OfinterestisthatPowellwasbloggingbeforeWordpressexisted.Thereareblogsonadventure,art,beauty,Bitcoin,Christianity,education,family,fashion,feminism,food,finance,knitting,parenting,photography,SEO,spirituality,success,technology,travel,writingandmore.Younameit!Donotblogonthemall!AsJaneAtkinson,authorofTheWealthySpeaker(www.amazon.com/dp/0978005953),says,“Pickalane.”Shemeansdecide.Committoyourpassionforaprimarytopicorexpertiseand/oryourtargetmarket.Thatiswheretostart.Maybeyoubranchoutafterasignificantfollowing,butbeginwithfocusandknowingyourwhy.Thenconsiderthesebenefitsofblogging.1. Tohelppositionyourselfasanexpertinyourwork.Tobevisible!2. Toprovideapublishingplatformtoshareyourperspective,

knowledge,andexperience.3. Toinformandrallyothersaboutacauseyousupport.4. Toattractafollowingforyourpurposeand/orprofit.5. Toengageyourtargetmarketwithongoingvalue.6. Tonetworkwithotherswithasimilarinterest,causeorbusiness.7. TopromoteandSELLyourservicesandproducts.8. Toexpressyourcreativethoughtsanddevelopyourwritingskills.9. ToprovidecontentforfutureSpecialReports,eBooks,and/or

printbooks


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10. ToprovideSearchEngineOptimization(SEO)juicetoyourwebsitebyprovidingregularandfreshcontent.


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Chapter Two

Four Blogging Blocks

Iavoidwriter'sblockbywriting.Ipowerthroughwithabadversion,soIcanmoveon.AndersHolm

1. Fearofoffendingothers.Consequently,youdon’tshareyourimportant

message.Makingpublicourviews,perspectives,andbeliefscanfeelrisky.Indeed,wewanttoprotectourintegrity,credibility,andreputationbyavoidingpublishinganythingslanderous.TheGoodNews:Whenweownourpersonalknowingandshareitinserviceofothers,theworldbenefits.Itcanalsoleadtomakingmoneywhenyouhelpotherssolvetheirproblems.

2. Fearofcriticism.Sharingyouropinions,yourperspectiveorpreferenceswillprobablyattractcritics.TheoffensiveonesarecalledHaters.ThebigbloggersandYouTubestarsattractthem.TheGoodNews:Youarenotalone.Youareamongstgoodcompany.Beinintegritywithyourexpertise,knowledge,experience,andperspective.Behonestwithyourselfandyourreads.Letgoofpayingattentiontonegativeandunhelpfuldenigration.

3. Waitingtowriteperfectly.Youwillmakesomegrammar,spelling,andpunctuationerrors.Youknowyourknowledge,thinkingandconceptswillevolveandchange;maybeyoutellyourself,“Iandmyexpertisearenotyetgoodenough.”


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TheGoodNews:Evenifyoufeelnervousaboutyourwritingskills,youcanlearn.Therearemanybooks,suchasStephenKing’sOnWriting,tohelpyouimproveyourskill.Studyblogsyouadmire.Begin.Themoreyouwrite,thebetteryouwillwrite.Moregoodnewsis,withblogging,unliketraditionalwriting,youcangobackandeasilyeditorupdateyourwriting.Youcanevendeletetheblogsyoudon’tlikeorfeelembarrassedabout.

4. Thinkingyouneedtowriteprofoundliterature.Youtellyourselfthatyoudon’tknowenoughorhavenotexperiencedenough.TheGoodNews:Youcantakeyourpassion,continuallylearnaboutit,andplaywithit.Yes,readandexploreothers’work.Developandexpandonpointsyouagreeupon.Explainthepointsyoudisagree.Givecreditwhereitisdue.Providepersonalstoriesasillustrationsorexamples.Makeupyourownformulas.Beinservicetoyourreadersbyprovidingsolutionstotheirproblems,andhavesomecreativefun!

TwoToolstohelpyouwrite:www.hemingwayapp.comisaFREEonlineplatform.Itanalyzesyourcontent.Copyandpasteyourtextandwillgiveyouitsopinion!Itwilltellyouifyouuseapassivevoicetoooftenorhavehardtoreadsentences.www.grammarly.com isaFREEdownloadableprogramthathelpsdetectspellingandpunctuationmistakes.ItismorethoroughthanWord’sspellcheck.IthasversionsforbothMacandMS.Itworkswellifyoufirstwriteyourpostasadocumentonyourcomputer.Afteryou’vefinishedcheckingyourwritingwithGrammarlyandHemingway,saveit,andthencopyandpasteyourcontentsinyourblogplatform.


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Chapter Three

Publish Inspiring and/or Informative Content

Writingmeanssharing.It'spartofthehumanconditiontowanttosharethings-thoughts,ideas,opinions.PauloCoelho Evenifyoudon’tliketowrite,orstruggletowrite,youcanchoosetopublishblogsthatprimarilyconsistofimagesand/orvideos.Evensoyouwillneedtowritescripts.Hereareideastogeneratecontent.1. StartwithyourTargetMarket.Writetoandinserviceofthem.

2. GiveYourTargetMarketSOLUTIONS.YouprobablyGoogletofind

solutionstoyourproblems.Well,sodoesyourtargetmarket.Keepyourcontentrelevanttothemandtheirdailylives,challenges,goals,anddreams.Describethesituationandproblem;instoryformiseffective.Thenprovideyourbrilliantsolution.

3. ShowoffWHOYouAre.Shareyourpersonalityandbrand.Useyour

brandsoundbites,images,andcolors.Weaveinpersonalstories.Expressyourpassionornoticewhenyoufeelpassionateaboutanidea,incidentorissue.Thenwrite!

4. MakeYourFirstBlogaMUSTHAVEBlog.WriteaFoundationalBlog

thatgivesanoverviewofyourtopicandexpertise.Giveitatitlethat


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includesyourstrongestbrandortopickeywordorlongtailkeywords.Ifyouarefamousitmightbeyourname.

Thenreferto,andhyperlinkbackto,thatFoundationalBlogfrommanyofyourfutureblogs.Itwillhelpsearchenginesandthoseseekinghelpand/orinformation.Forexample,Ispeakandwriteaboutresilience.IhaveaFoundationalBlogonthatsubject,whichtendstoreceivethehighestvolumeofvisitors.

Herearefifteenmoresourcesforcontent.1. Trends,classicconceptsorstrategiesinyourareaofexpertise.2. Opinionsaboutcurrentaffairs.FortopsearchedCanadianblogsgoto

www.topblogs.ca(Canada’sBestBlogs)andhttp://canada.alltop.com.3. Casestudiesaboutclients’successesorprojects.4. Transcriptsofinterviewswithyoursuccessfulclientsorinfluencersinyour

field.Orhyperlinktoapodcastinterview.5. Videocontent.Thereisawholeseparateartaroundvlogging.6. Keystepstomasterskillsinyourtopicandexpertise.7. Bookreviewsorsummariesinyourtopicarea;theclassic,mostpopular,or

mostcontroversial.HyperlinkthosebookssoldonAmazon.com8. Spin-offideasfromsocialmediacomments(Twitter,Facebook,LinkedIn,etc.)

onyourtopic.Also,signupusingyourmaintopickeywordstoreceivealerts(www.google.ca/alerts)andemailsfromblogdirectoriessuchasFeedspot(www.blog.feedspot.com/influential_blogs).

9. Ideasthatpopintoyourhead.Immediatelygotoyourblogplatform.ClickNewBlogandsaveaDRAFTtitle.

10. Presentationcontent.UploadyourPowerPoint(orKeynote)presentationtoSlideshareandhyperlinktoitfromyourblog.


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11. Contestsorchallenges.Addprizes.Whatfun!12. Guestbloggers.Askinfluencersinyourtopicareatosubmit.13. Answerstoyourfollowers’questionsandconcerns.14. ListsofTop,BestorWorst10leadersorbooksinyourfield.15. How-toinformation,facts,mistakestoavoid,andresources.

Still Stuck? Here are two more ideas:

1. Lookatwww.buzzsumo.comwhichshowswhatblogarticlesreceivemajorshares.Considerhowyoucouldrewriteonetoreflectyourbrandperspective.

2. CreateaCalendarofBloggingThemes.Thenbreakthosethemesdownintosub-themes;asmanyasyouplantowriteandpublisheachmonth.ThesethemescanlaterbecomeBlogCategories.

Blog Calendar ExamplesfromSolutionsForResilienceBlogCategoriesMonth ResilienceThemesSub-themesJanuary CommunicationSkills 1.listening2.assertiveness3.hardconversationsFebruary EmotionalInsight 1.self-talk2.manageworry3.namingfeelingsMarch FamilyDynamics 1.bullying2.play3.unconditionallove

April PositivePsychology 1.optimism2.gratitude3.SeligmanMay RelationshipBuilding 1.friends2.forgiveness3.apology4.MothersDayJune ResilienceKnow-how 1.protectivefactors2.likearubberband3.gritJuly ResiliencyBooks 1.Flourish2.TheResiliencyAdvantage

3.Self-CompassionAugust SpecialOccasions SeespecificmonthsSeptember SpunkySenior 1.Agingbody2.Fibbingaboutage3.humorOctober StressManagement 1.burn-out2.carefatigue3.sleep,diet,exerciseNovember Women-Focused 1.feminism2.#METOO3.workingmomDecember WorkplaceIssues 1.conflict2.workoverload3.ChristmasStress

Note:ConsidercoordinatingyourcalendarthemeswithyourSocialMediaactivity.


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Chapter Four Structure Your Blog/Article Content

Theidealengthofablogpostis7minutes,1,600words.(Butitdepends.)It’sworthwritinghowevermuchyoureallyneed.Don’tfeelconstrainedbypresumedshortattentionspans.Medium

Itismoreimportanttoblogconsistentlythantowriteacertainwordcount.Themostfamousandrelentlessblogger,SethGodin,writes70to500-wordblogsatleastdaily. Blogs(Articles),justlikepresentations,needanengagingopening,asolidbodyormiddle,aclosingthatwrapsupyourthoughts,andaCalltoAction.Considerfollowingabloggeryoulike.Thenusehisorherstructureand/orstyletoinspireyou.Classic Structure

Firstparagraph(Open)Openwithanengaginglinethatsetsupyourmainpoint.Herearesomeideas:aquestion,anintriguingquotation,apersonalandpowerfulstory,adefinition,astartlingfactorstatistic,arhyme,ametaphor,orapoem.Body(Middle)Writeasifyouareaddressingoneperson,ideallyasifspeakingtosomeoneinyourtargetmarket.E.g.“Youmightbewondering...”


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Addsub-points,lists,stories,examples,andquotations.LastParagraph(Close)Wrapupyourthoughtsbyloopingbacktoyouropen.SmartOption:AttheendofyourmaincontentofyourbloglistRelatedBlogs/Articleswithhyperlinks.Thesehyper-linksareinternaltoyourwebsitetakingyourreaderstoyourtopicrelatedblogs.Calltoaction.AskyourvisitorstoleaveintheCommentBoxtheirthoughtsorwhattheywilldowithwhattheylearnedfromyourblog.YoucanalsoinvitethemtoconnectwithyouonSocialMediaorsignupforyoure-Newsletter.


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Chapter Five

Write Visitor and SEO Friendly Titles

Testshaveshownthatyoucanincreaseyourconversionrateonawebsiteoralinkby73%bytheuseofacompellingheadline.JeffBullasYourtitleneedstoappealtoyourtargetmarketanditneedstobefoundbysearchengines.Titlesneedtoengagevisitorsandenticethemtokeepreading.Atminimum,thetitleneedstoindicatetheblog’stopic.Powerfultitlespointtowardsolutionsforproblems.TheyalsoneedtobesearchenginefriendlywithSearchEngineOptimization(SEO).SAMPLE TITLES: ThesetitlestrategiesarefrommySolutionsforResiliencewebsiteandwillgiveyoutitleandcontentideas:1. Satisfyaneedinregardstorelationships,wealthorhealth,time,

happinessorlifestyle.Example:So!YouWanttoFindTrueHappiness!(www.solutionsforresilience.com/true-happiness)

2. Predictthefuturetogainsuccessorprotectfromdisaster.Example:RetirementGroove:FindingYours(www.solutionsforresilience.com/retirement-no-longer-means-good-bye) Note:Thisisaguestblog.

3. Addressfearsorissues.Example:HowtoMastertheFineArtofGivingCriticism(www.solutionsforresilience.com/giving-criticism)


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4. Buildonresearch,facts,truthsand/orinventories.Example:ProtectiveFactorstoBoostChildren’sResilience,YouNeedtoKnow(www.solutionsforresilience.com/childrens-resilience)

5. ProvideHowTo’s:Example:HowtoBeAMoreResilientAdult:ExploreYourChildhoodWounds!(www.solutionsforresilience.com/?s=Childhood+wounds)

6. ProvideLists.Example:ImproveYourGratefulnesswithaGratitudeList.(www.solutionsforresilience.com/gratitude-list)Note:Mega-listshave25ormoreitems.

Your Title

Onaverage,fivetimesasmanypeoplereadtheheadlinesasreadthebodycopy.DavidOgilvy

Alwayswriteyourblogcontentprimarilyforyourtargetmarket’sbenefit.Addvaluetotheirlives.Butwhenitistimetodecideonatitle,firstdoakeywordssearch.KeywordsandLongTailKeywords(shortphrases)arewhatyourpotentialreaderswillplaceinsearchenginestofindinformation.Itisimportanttoembedaprimarykeywordorlongtailkeywordsinyourtitle.CollectanumberofthemusingGoogle’sKeywordPlanner(www.adwords.google.com/ko/KeywordPlanner:aGoogleaccountisrequiredtoaccess)oruseKeywordTool(www.keywordtool.io)oranotheronlinetool.

Check √


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1. Thenchoosethebest-fitkeywordorlongtailkeywords(onephrase).Includeitinyourtitle(seenextpage).Youwillsprinkleyourcollectionofkeywordsandlongtailkeywordsthroughyourtextincludingsub-titles.Don’tgooverboardandpad.Searchengineswillpenalizepadding.Remember,youfirstwanttowriteforthebenefitofyourvisitors.

2. Checkouttheemotionalandintellectualappealofyourtitlebyaccessingatitleanalyzer.Thisonlineoneismyfavorite.Testyourtitleatwww.coschedule.com/headline-analyzer

Option:Beforepublishing,compareyourtitletootherblogtitles.Googleyourtitleandseewhatshowsuponthefirstpage.Examples of How Keywords Work in Titles

Whenweexaminethetitlesfromabovewecanseehowkeywordsareembeddedintheblog’sURLaddress.1. RetirementGroove:FindingYoursTheURLis

https://solutionsforresilience.com/retirementandthekeywordisretirement.

2. So!YouWanttoFindTrueHappiness!ItsURLishttps://solutionsforresilience.com/true-happinessThelongtailssaretruehappiness.Thatiswhatmanypeoplepopintotheirsearchengine,includingthepopularGoogle.


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3. HowtoMastertheFineArtofGivingCriticismTheURLishttps://solutionsforresilience.com/giving-criticismandthelongtailkeywordsaregivingcriticism.

4. HowtoBeAMoreResilientAdult:ExploreYourChildhoodWounds!TheURLishttps://solutionsforresilience.com/?s=Childhood+woundsandthelongtailkeywordsarechildhoodwounds.

5. ImproveYourGratefulnesswithaGratitudeList.TheURLishttps://solutionsforresilience.com/gratitude-listandthelongtailkeywordsaregratitudelist.


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Chapter Six

Ten Steps to Format with SEO Know-how

Althoughsearchengineshavebecomeincreasinglysophisticated,theystillcan'tseeandunderstandawebpagethesamewayahumancan.SEOhelpstheenginesfigureoutwhateachpageisabout,andhowitmaybeusefulforusers.MOZ

1. Considershorteningthepermalinkto3to5wordsincludingyourbest-fitkeywords.Unlessyoublogaboutcurrenteventsorsocialmediatopicsthatconstantlychangeorareaprolificwriter,removetheblogdate.Doingthiscanhelpyourbloglookfreshmonthsdowntheroad.Youcanalsorepublisholdblogs.

2. Chunkyourcontentbyusingbulletsandshortlists.Makeshorter

paragraphsandusesub-titles.Mostwebusersskim.Listsandbulletpointsarefasttoread.Also,usetextcallouts.

3. Reviewyourcontenttoensurekeywordsareinyourtitle,sub-titles,and

hereandthereintherestofyourcontent.Eventually,thiswillbecomemorenaturalinyourwriting.

4. Headlinetextisimportant.H1isusedforyourmaintitle.Forsub-titles

useH2,H3,andsoon.Usingthebuilt-inH1,H2featurehelpssearchenginesrecognizeimportantandrelevantcontent.


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5. Addhyperlinkstoyourotherblogs(internallink)withsimilarcontent.

Youcanaddatthebottomofyourblogasub-titlesuchasRelatedBlogs/ArticlesorRelatedPosts.Thenlistone,twoormorerelatedblogtitleswithahyperlinktothem.

Option:Addhyperlinkstootherpeople’sblogswithrelevantcontent(external).However,becarefulnottosendyourreadersawayfromyourplatformtoofrequentlyortoosoonintheirreadingprocess.

6. InsertVisuals.Theyincreasereaderengagementandshares.Makesuretheyarerelevanttotheblogtopic.TheyareIMPORTANT!

a) Photos.

Useone,twoorthreeimagesdependingonthelengthofyourblog.Photoscanberidiculouslylargefiles.Youwanttoavoidaweigheddownwebsite.Heavysitesareslowtoopen.Reducetheimagesizeinthemedialibrary.Keepyourimagestolessthan50KB.Naturallyembedthebest-fitkeywordsintheAttachmentDetailsoftheMedia


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Library.YouwillseeboxesforTitle,Caption,AltText,andDescription.Titleyourimageswithkeywords.TheAltTexthelpsthosewhocannotseeimagesontheircomputerscreens.CraftAltTexttodescribetheimageandincludeakeywordtohelpwithyourSEO.

Thebestimagesareoftenyourown.However,sometimestheydon’tsupportyourblogtopic.Freehigh-qualityimagescanbeaccessedathttps://pixabay.comandhttps://unsplash.com

b)Videoclips.Again,avoidmakingyourwebsitetooheavy.HouseyourvideoonYouTubeandprovideahyperlinkonyourblog.

c)Gifs.Thesefun,quick,andrepetitivevideoclipsareeasytomakeathttps://giphy.com.

d) AGraphorChart.

e) Info-graphics.


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f) Screenshots.

g)Memes(pictureswithaquotation).Tocreatethemandinfo-graphics,

Ilikewww.canva.com,theFREEonlinedesignprogram.

7. FillintheboxesforCategoriesandtags.Categorieshelpyourreaderschooseafocusfortheirreading.Tagshelpyourreadersconnecttomoreofyourblogsthatincluderelatedcontent.ThinkofCategoriesasthechaptersinabookandtagsasabook’sindex.Inbooks,there


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aremorewordsandphrasesintheindexthanthechaptertitles.Inblogs,therearemorewordsandphrasesinthetagsthaninCategories.

8. FillinAllinOneSEO,YoastSEOoranotherfreeSEOtoolonyourwebsite

withyourkeywords.ThesetoolsaddextrahelptoSEO.

9. ViewPreviewChanges.UsetheBlogChecklistbelowtolookitover.

10. Ifyoulikewhatyousee,clickPublish.Ifnot,edit.

Note:Bloggingplatformsgiveyoutheoptionofscheduling.Ifyouhaveadayoffull-blowninspiration,goforit!Scheduleyourpublishingsoitappearsinyourregularroutinepattern.Thatwayyouwon’tconfuseyourfollowers.Theyknowyoudeliveronyourpromiseanddeliverablogofinsightwithinanexpectedtimeframe.


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Chapter Seven Give Your Blog an Extra Look

Blog Check List Usethislisttoreviewyourblogbeforepublishing.Eventually,youwillnotneedit.Theprocesswillbelikegettingonabicycle.Yourbloggingmuscleswillbestrong!IsitTargetMarketFriendlywith:

1. contentdesignedtomaketheirlifeeasier?2. awell-definedsolutionorinspiringidea?3. atitlethattellsthem“Keepreading.”4. theirlanguage--wordsandphrasestheyuse?5. littlefluffandfewfillerwords?6. thetitlelistedinanappropriatecategory?7. tagshyperlinkedtoyourotherrelatedblogs?

IsitSEOFriendlywith:

1. keyword/sinthetitle?2. keyword/ssprinkled,notpaddedinthecontent?3. keyword/sinsubtitles?4. ampleandappropriatekeyword/sintheSEOtool?

IsitScannablewith:

1. shortersentencesandparagraphs.2. sub-headingsusingH2,H3,H4,H5and/orH6?


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3. lists,steps,andbulletpoints?4. visuals...worthathousandwords?

IsitEngagingwith

1. emotionsanddescriptivewords?2. astory,evenifbrief?3. conversationalstylewritinginyourvoice?4. oftenaddressthereaderbyusingthewordyou?

IsitSharablewith:

1. acatchy,repeatabletitle?2. hyper-linkedsocialmediaicons?3. aCalltoAction?

• Isitablogyoufeelexcitedtohavepotentialreadersfind?• Wouldyouwelcometheircomments?


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Chapter Eight

Send Traffic to Your Blog and Website

Ifyouwantmoretraffictoyourblog,don’tfocusonthetraffic.Focusonthepeople.JeffGoinsYouandyourmessageareup!Butnoorfewpeoplearevisiting,reading,orleavingcomments.Maybeyoufeelneglected,unappreciated,orrejected!Donotdespair.Herearesomeideastoincreaseyourwebsite/blogtraffic:1. BecomeadeptatSearchEngineOptimization.InstallGoogleAnalytics

Dashboardorsomeothertooltotrackyourresults.Analyticsshowdatasuchashowmanypeoplearereadingyourblogs,whichonestheyarereading,howfrequently,andfromwhere.Itwillhelpyouknowwhatcontentyourprimaryreaderslike.Thenyoucanproducemorecontentthatwillengagethem.

2. Providehyperlinkstoyourblogsfromyoure-Newsletter.SeehowthisisdoneinmyeNewsletter,YourUplift.ScrolldowntoBlogs/Articles.(www.mynewsletterbuilder.com/email/newsletter/1413383458)

3. Hyperlinktoyourblogsfromyoursocialmediaplatforms--Facebook,

Twitter,orwhereveryouandyourtargetmarkethangout.


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4. ProvideSocialMediasharebuttons,sothatyourreaderscaneasilyshareyourblogswiththeirconnections.

5. AddaRSSfeedtoyourblogtoenablevisitorstosubscribetoyourblog.Theywillreceiveitwheneveryoupublish.

6. Offertoguestpostonotherinfluentialbloggers’platforms.Aspartoftheagreementarrangeforahyperlinkbacktoyourblog.Thisiscalledaback-linkandgainssearchenginejuice.

7. Submitanapplicationtoonlineblogregistriessuchaswww.bloggersofcanada.com,www.topblogs.ca,www.feedspot.com,www.jayde.com,andwww.ontoplist.com.

8. Routinelyblog.Topbloggerspublishtheirwork5daysaweek.Ata

minimumpublishonceamonth.Otherwise,youlookcomatose!


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Chapter Nine Make Money by Blogging

Since2004,https://problogger.comhasbeenthehomeforbloggerswantingtocreateandgrowtheirblogs,andthengoprofessionaltomakemoneyblogging.We’vegotcloseto8,000postswithbloggingadvicetipsandin-depthtutorialsalongwiththelatestbloggingtrends.Asdescribedabove,manypeopleblogtomakethemselves,theirthoughts,andopinionsvisible.Somepeopleblogforacauseandsomemerely,forself-expression.Otherswanttomakemoney!Onekeyconceptistheideaofrepurposing.Createcontent.Thenuseitandsellitoverandoveragain.Thinkabouthowyoucanrepurposeyourintellectualproperty.Yes,bloggingisyoucreatingyourintellectualpropertyorbodyofwork.Beforeyouinvestsignificanttimeandmoney,knowyourtargetmarket’spreferenceforcontentdelivery.

• presentations(keynote,

workshop,onlinelearning)

• socialmediapost

• article

• blog(vlog)

• video

• podcast

• eNewsletter

• book

• eBook

• productssuchasposters,cards,

andT-shirtswithyourpithy

quotes.

Herearethetwoprimarywaysmyblogshelpedturnvisitorsintocustomersorclients.

1. SellingBooks:Iflikeme,youhaveabooktosell,youwillneedaSHOP(www.solutionsforresilience.com/product-category/books)orSTOREpageonyourwebsite.Butyoucansellanyproduct—games,T-shirts,make-up,whatever.Youwillalsoneedashoppingcartinstalled.Bytheway,ifyouhaveabook,sectionsofyourbookcanbecopiedandpastedintoblogs.Blogscanbecompiledandturnedintobooks.Cool,eh?Thecreatorofhttps://problogger.com,DarrenRowse,hasmadeasuccessfulonlinebusinesssellingeBooksonbloggingandphotography.

2. GettingSpeakingGigs:Blogshelpmakeprofessionalspeakersandtheirbodyofworkvisible. Bloggingkeepstheirexpertisefreshforsearchenginesaswellasformeetingplanners’review.Ifyouuseyourblogforthispurposeensurethatblogreaderscaneasilyseethatyouareaprofessionalspeaker.Also,makeyourcontactinformationvisible.Youwantthephonetoring!


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Other Ways to Monetize Your Blog:

1. GetSponsorship.Ifyouuseacertainproductorservicebecauseyouloveitanditfitswithyourtopic,offertosellitonyourwebsite.Thenblogabouthowthatproducthashelpedyou.However,avoidsell-overkill.Remember,firstbeinservicetoyourreaders.ConflictResolutionsandCommunicationsexpert,CharmaineHammondhasattractedthousandsofdollarsworthofsponsorshipforherwork.Bydoingsoshehasalsobecomeasponsorshipexpert.Ijustbetshestartedoutbloggingaboutthistopic.DownloadherFREEEbook,UncoverTheRevenueStreamYouHaven’tEvenThoughtof...Yet:A7-StepModetoBuildingRelationshipswithSponsorsandIncreasingRevenueThroughCollaborationandPartnership(www.raiseadream.com).

2. DevelopBloggingPartnerships.Thisissimilartoacquiringsponsorshipbutwithanemphasison‘partnership’.Youmightwanttohaveacontractinthissituation.

3. Affiliatemarket.Sellotherpeople’sservicesorproducts.Invite


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otherstosellyourproductsandservices.BrendonBurchardisamasteratthis.Takealookathisbook,TheMillionaireMessenger(www.amazon.com/dp/1451665997).YoucanbecomeanAmazonAffiliate.Beforewarnedthatyouneedtomakesalestomeettheircriteriatoavoidthemdiscontinuingyouraffiliatestatus.

Note:Affiliate,suchasanAmazon.comaffiliateprovidespublicityandalow-costwayforbigcompaniestoselltheirproducts.Yougetapercentageofthesale.WithPartnerships,youreceivefreeproductsormoney.WithSponsorship,youwillprobablygainmoreprestige,likearepresentativeofabrand.Compensationiseitherbyfreeproductsand/ormoney.Don’tworryaboutthesedefinitionsasthesethreetermsareoftenusedloosely.

Ibelievedyouneededlargenumbersoffollowerstoevenbeginmakingmoneybloggingusingtheabovethreestrategies.ButPetrenaSchell,travel&lifestylebloggertoldmedifferently.Herblog,www.apursuitoflife.com:Barefoot&HighHeeledbeganbringinginmoney,albeitasmallamount,whenshefirsthadabout1000followers.

4. Advertise.Pay-per-clickdoesrequirelargenumbersoftraffic.You

canbegintomakealittlebitofmoneyat10,000visitors.

5. EstablishaPaidMembershipSiteand/orcreateHigh-End


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Content.Authorofthemilliondollarseries,includingTheMillionDollarConsultant,AlanWeiss(www.alanweiss.com),sellssubscriptionstohiswritingandgroupmembershipsthataddtohiswealth.

6. Wordpressitselfhasablogcalled,25LegitWaystoMakeMoneyOnlineBloggingwithWordPress(www.wpbeginner.com/beginners-guide/make-money-online)


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Chapter Ten

Meet Rock Star Bloggers Youwillnoticethattheseblogginginfluencerscouldbedescribedasbothgeniusandquirky.Forsuretheyareauthenticallythemselves,onlinewiththousands,ifnotmillions,offollowers.Theyarealsodeeplyknowledgeableandexperiencedintheirareasofexpertise.Wecanlearnmuchbyexaminingthosewhoareconsideredmasterbloggers. Seth Godin,authorofPurpleCow(www.amazon.com/dp/1591843170) andmanyotherbooksonmarketing,isfamousforhisprolificbloggingofshortposts.Hepostsadailyblogofbetween70and500pluswords.Theyareobviouslypithy,definitelyfullofopinionandsometimesfun.Hereisanexcerptfroma76-wordpost,GodinmadeonNovember21,2006: Howtowriteablogpost

Doitlikethis:JoelonSoftware.Anappropriateillustration,Ausefultopic,easilybroadenedtobeusefultoalargenumberofreaders,Simplelanguagewith…READMOREATwww.sethgodin.typepad.com/seths_blog/2006/11/how_to_write_a_.html

Gary Vaynerchuk,authorofCrushIt!WhyNowIstheTimetoCashInOnYourPassion(www.amazon.com/dp/0061914177),isacharming,sometimesswearingandunconventionalbusinessman.Heturnedhisfamily’swinebusinessintomulti-milliondollars.VaynerchukisakeenpodcasterandYouTuberwithover1,200,000subscribers.Hereisanexcerptfroma751-wordpost,Vaynerchukpublishedin2015: TheOneThingGurusAlwaysGetWrongAboutBloggingStartingabloghasneverbeeneasierandhereiswheretostartablog:


34

Snapchat,Twitter,Facebook,Medium.Now,Iknowwhatyou’resaying...READMOREAT

www.garyvaynerchuk.com/the-one-thing-gurus-always-get-wrong-about-blogging

Bill Gates,co-founderofMicrosoftandphilanthropist,averagesfourpostsamonth.Atthistimeofwriting,Feedspot(www.blog.feedspot.com/technology_blogs)rankshimNumberOneintheirlistoftheTop100mostinfluentialbloggers.Ofcourse,hewouldattractalotoftraffic.

ItisinterestingthatwhenIwenttoGates’blogsitetherewerenopostsontechnology.Theyareallaboutdoinggoodintheworld.Thatisthismulti-billionaire’sfocus.Hereisanexcerptfroma780-wordpostGatesmadeonMarch7,2017: WhenBreathBecomesAir Thisbookleftmeintears Allliveshaveequalvalue.Butsomedeathsseemparticularlycruel. WhenPaulKalanithiwasdiagnosedwithterminalcancerin2013,hewas... READMORE:www.gatesnotes.com/Books/When-Breath-Becomes-Air

Brene´ BrownisaUniversityofHoustonprofessorandresearcheronthetopicsofcourage,vulnerability,shame,andempathy.HerTedTalk(www.youtube.com/watch?v=iCvmsMzlF7o)onvulnerabilityhasreceivedseveralmillionviews!Hereisanexcerptfroma2236-wordpostBrownpublishedonMarch13,2018.Ilikethe“9-minuteread”indicator.Thisblogisanexampleofrepurposingintellectualproperty.

CourageOverComfort:RumbleswithShame,Accountability,andFailureatWorkAdaptedfromRisingStrong|9-minutereadIthinkthepeoplewhowadeintodiscomfortandvulnerabilityandtellthetruthabouttheirstoriesaretherealbadassesinthisworld.Thisisespeciallytrueofpeoplewhorumblewithfailure...READMORE:www.brenebrown.com/blog/2018/03/13/courage-comfort-rumbling-shame-accountability-failure-work


35

AsIindicatedbefore,thereissomeonebloggingaboutjustaboutanythingfromPinteresttointernationaltradingtocrocheting.MoseyovertoFeedspot(www.blog.feedspot.com/influential_blogs)andlookfortheblogtypethatbestfitsyourgoals.AimtobeatthetopoftheTop100Listinyourtopicandyoutoowillbeaninfluentialblogger!


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Conclusion Theworldiswaitingforyourperspective,wisdom,andsolutions.Itisuptoyoutodecidehowyousharesomeorallofit.Ifyouchoosetodiveintoblogging,letmeknowhowitgoes.OK?ModelingaCalltoAction:Ifthisguidewashelpful,pleasegotowww.solutionsforresilience.com/blog.ThenfindablogalignedwithyourtopicandleaveacommentwithyournameandwebsiteURL.ThiswillhelpbothofusattractGoogle!IperiodicallyofferLivingRoomLabs(workshopsinourhome)ontopicsrelatedtothespeakingindustry.Youcanlearnmoreaboutthematwww.solutionsforresilience.com/presentation-skills.IfyouareinterestedinbeingontheCalgaryinvitationlistorwanttoarrangeforaworkshopinyourorganizationorcommunity,pleasecallmeat403-242-7796orsendanemailtopatricia@SolutionsForResilience.comHappyblogging,

Disclaimer: ThiseBookisaguideonly.Idonothaveformaltrainingoreducationinmarketing,socialmedia,orbusiness.Pleaseseekappropriatecounselforanysignificantinvestment.PleaseresearchbeforemakinganybusinessdecisionsbasedonsuggestionsandresourcesprovidedinthiseBook.


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Patricia Morgan ...isthePastPresidentoftheCanadianAssociationofProfessionalSpeakers(CAPS)Calgary.SheisthecreatorandmentoroftheFastTrackprogramforemergingprofessionalspeakers.Duetothatprogram,shehasmentoredover200aspiringandemergingprofessionalspeakers.

PatriciaisarecipientofTheSpiritofCAPSnationalawardforhercontributiontotheCanadianspeakingindustry.Patricia’sspeakingandauthorshipisfocusedonherexpertiseinpersonalresilienceatworkandhome.Shehasauthoredfourbooks,fourmicro-books,sevenSpecialReports,andhundredsofblogs/articles.AndnowaneBookonblogging!LearnmoreaboutPatriciaandherbodyofworkatwww.solutionsforresilience.com

blog for pleasure, purpose and profit · patricia morgan, light hearted concepts publishing...

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