blog for content. social for traffic
DESCRIPTION
So your company wants a blog? What do you do?TRANSCRIPT
Blog as Content
Social for Traffic
Who is this Sara Lopez chick?
Social Media Strategist and Community Manager for Stremick’s Heritage Food’s 8th Continent Soymilk
8th Continent Soymilk’s Own “Soy-lebrity” Three month Tour/Roadtrip Go to events all over the US Video/photos/blog/etc.
Addict to everything Social Media
Has an @ symbol tattooed on her foot
What is this Sara Lopez chick going to talk about?
So your company wants to start a blog?
Why does your company want a blog?
OK, you have a blog; now what?
How can I get people to read my blog?
Questions
What does soymilk have to do with Burning Man and socks?
So your company wants to start a blog?
What is a blog?
Is a blog right for your company?
The question isn’t if a blog is right for your company, the question is how is a blog right for your company?
DO NOT start a blog yet if: You have no time You have no clue You have no interest
Why does your company want a blog?
Reasons to Start a Blog Low-cost internet presence Powerful PR tool Who needs a web designer?
We still love you guys.
Why does your company want a blog?
What is your goal? Raise brand awareness? Raise product awareness? Create evangelical fans? Create a tone for the company? Build a climate of trust?
Who is your target audience? What do they want to read about? How can these topics coincide with
your product or service?
You have a blog, now what?
Do NOT Only blog about your product/service Forget who your target demographic
is Sound like a corporate mouth piece Allow your blog to go silent
You have a blog, now what?
DO Discuss topics that interest your core
demographic Remember the social in social
media- drive to communicate Keep your corporate thinking hat in
mind Develop your blog into a hub of
resources for your target demographic
So your company wants to start a blog?
So your company wants to start a blog?
You have a blog, now what?
If you yell at everyone- no one will listen (unless it is in a theatre and you are
yelling “fire”) Think of your content as vitamins in
a store Be specific, without being exclusive
Keep in mind The internet is like your most
spiteful ex boyfriend/girlfriend
How can I get people to read my blog?
Spiderman it! Drive Traffic to your blog from other
social networking sites Include pretty pictures Maintain a presence on relevant
forums and discussion boards Use social bookmarking sites and
encourage others to as well Drive to another related site
Open link in new window if it is not an internal article
