blog benefits
TRANSCRIPT
What is a blog?
A blog is an easy-to-publish interactive journal written in a conversational voice
Its a 2 – way communication channel that fosters exchange of ideas, encourages conversations and builds
communities
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Why do Enterprises need blogs?
» Make internal communications engaging and participatory
» Find, hire and train people inside the organization
» Converse with customers and partners - Get feedback and comments
» Develop a sense of community amongst employees
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Key benefits of Internal Blogging
» Foster internal collaboration and knowledge sharing
» Log key company events
» Provide access to the company's collective intelligence
» Manage teams and projects
» Spread company's values, disseminate and explain strategy
» Better identify trends & needs from customer / partner interactions
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Market Trends
» Corporate Blogs used to enhance communication & culture in a company or externally for marketing, branding or PR
» CEO Blogs are being used by companies to emerge as thought leaders in their industry niche
» Microblogging is being used by brands to provide customer support and listen to conversations around their brands.
» Question Blogs are used to provide answers to customer’s questions
» Vlogs, Photoblogs & Podcasts convey ideas and thoughts using videos, photos and audio as a medium
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Unified Collaboration with Cyn.in
Cyn.in is an enterprise collaboration software, that inter-connects your people with each other and their collective knowledge, seamlessly.
Cyn.in combines the capabilities of collaboration tools like wikis, blogs, file repositories, micro blogs, videos, instant discussions and other social applications into a seamless platform
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Unique advantages of cyn.in
UNIFIED
» Unified user experience across applications
» Common feature set & functionality
» Unified content repository and search
» Central access for employees, customers, partners
EASY TO USE
» Intuitive interface
» Web based access across platforms & devices
» Cross OS desktop client for instant discussion & notifications
» Integrates with various existing tools
OPEN
» GPLv3 based open source codebase
» Plug-in based extensibility
» Compliant with various open standards and formats
» XML-RPC / REST RSS / Atom based APIs
ENTERPRISEY
» Advanced role based security
» Highly scalable with clustering support
» Workflows and rules engines
» Faceted search, navigation and retrieval
» Integrated robust app & OODB server
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Usage scenarios
SALES & MARKETING
• Collaborative proposal creation
• Best practice management
• Campaign event / planning
• Competitive intelligence building
CUSTOMER SUPPORT
• Shared knowledge bases
• Schedule reporting
• Conversation tracking
• Document sharing & tracking
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Usage scenarios
RESEARCH & DEVELOPMENT
• Documentation co-authoring
• Milestone tracking
• Rapid knowledge sharing
• Discussion recording & retrieval
HUMAN RESOURCES
• Internal recruitment
• Rapid new recruit orientation
• Policy propagation
• Interactive training
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Usage scenarios
BUSINESS MANAGEMENT
• Collaborative business strategy planning
• Corporate governance planning
• Internal mass communication
• Goal tracking
ENTERPRISE WIDE
• Customer involvement & self service
• Cross location file sharing
• Intra department knowledge flow
• Ad-hoc team creation
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Usage scenarios
QUALITY ASSURANCE
• Process definition & training
• Rapid knowledge propagation
• Cross departmental interaction
FINANCE
• Secure document management
• Document workflows & tracking
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Why users love cyn.in
» Find files instantly with live search
» Control your content with rules
» Protect & secure your sensitive data
» Securely access all your files any time, from any place
» Co-author content with peers remotely
» Create content once; repurpose always
» Find people with relevant information
» Get quicker feedback and contributions
» Take the hassle out of common tasks
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Why managers love cyn.in
» Get real-time updates of team activity
» Manage teamwork across geographies
» Stay on top of tasks
» Effortlessly provide feedback via contextual discussions
» Evaluate and measure team contribution
» Identify experts across teams
» Create secure workspaces for projects
» Increase accountability
» Simplify processes with workflows
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Why the IT department loves cyn.in
» Install and deploy under an hour
» High focus on data security
» Easy to manage, migrate, upgrade
» Strong compliance with open standards
» Based on the mature & reliable Plone – Zope – Python platform
» High extensibility through APIs & plug-in architecture
» Revision control & automated backups for no accidental data loss
» Wide choice of virtualized & direct to hardware deployment options
» On – demand option for hassle free setups & trials
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Why business owners love cyn.in
» Increase collective knowledge capital
» Garner & secure organizational Information
» Reduce costs by increasing content reuse
» Unite geographically separate teams
» Reduce information support costs
» Better equipped and connected workforce
» Involve your customers, suppliers & partners
» Leverage existing investments on productivity software
» Integrate & extend using open standards; no lock-ins
» Reduce meetings & travel
» Affordable
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Cyn.in On-Premise Enterprise Appliance
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» On – premise software appliance
» Built in OS, database & application servers
» Centralized management console
» Auto updating service
» Enterprise class professional support
» Unlimited users / CPUs: ‘CAL free’ pricing
Cyn.in Professional Services
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» Implementation, Development & Customization services
» Consulting Services
» Training Services
» Premium Support Services
The future – Our commitment to innovation
Cyn.in’s goal is to be the ‘synapse’ of a business's knowledge infrastructure & invent new ways to connect people to information and each other
R&D POINTS OF FOCUS FOR 2009 – 2011:
» Create connectors to business apps (CRM, Project Mgt.)
» Extend connectors to communication tools (IM, E-mail, VoIP)
» Create device specific client interfaces (iPhone, Blackberry)
» Interface with productivity tools (MS Office, Thunderbird, G-Cal)
» Create connectors to social tools (Facebook, Linked-in, Twitter)
» Enhance rich media in content
» Customer requested enhancements & features
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What people are saying about cyn.in
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“The cyn.in client is a beautiful implementation of how microbloggingcould (and perhaps should) work for businesses, but it’s the client’s integration with the cyn.in team collaboration suite that makes it so worthwhile.”
“cyn.in - Would-be Challenger to heavy weights like Google and Yahoo in the Internal Enterprise Networks segment”
“I recommend checking out cyn.in - It could make collaborative group work much better”
– Mark Gibbs, .Network World .
“It’s one of the best examples I’ve seen of AIR because it brings the full functionality of the backend system into a desktop client for ease of use and tracking. It’s unobtrusive and simple to use, and they made it look really good.”
– Ryan Stewart, . Platform Evangelist, Adobe .