blog basics
Post on 20-Oct-2014
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9/17/09 Downtown Women's Club DWC+ Teleclass - How to cut costs and drive sales: an introduction to blogging for businessesTRANSCRIPT
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An Introduction to Blogging for Business
August 16, 2009 Andy Wibbels, Six Apart
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Andy Wibbels
• Six Apart – TypePad, the leading
hosted blog service with support
– Based in San Francisco – Pioneers since 2001 – www.sixapart.com
• Trainer and product manager at Six Apart – Author of Blogwild:
A Guide to Small Business Blogging
– andywibbels.com
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Agenda
• What blogs are
• Some examples of great blogs • How blogs help business • How to get started tonight
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What is a Blog
• Instantly easily updatable website • Personal point‐of‐view, journal‐style • InteracJve with commenJng
• Managed with soLware called a blog plaMorm
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Save Money
Save Time
Increase Visibility
Why Blog?
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h"p://www.wagreflex.com/
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Natural Beauty Workshop
h"p://www.naturalbeautyworkshop.com/
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Seth Godin
h"p://sethgodin.typepad.com/
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Lipsticking
h"p://www.lips<cking.com/
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Keys to Success
• Audience – Paint a picture of your ideal customer and their needs
• ExperJse – Define what you talk about – be specific
• ObjecJves – Research? Leads? Visibility?
• Be Real – First person voice, avoid jargon, be authenJc
• Be Involved – Comment on other blogs
• Post Regularly – Consistent culJvaJon
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Much more about blogs and business at h"p://typepad.com/small‐business‐blogs/