As a PR specialist I consider that effective communications lead to higher results. No matter in what field, they are essential key to successful development.

PR people can help a lot to spread important messages concerning our environment and biological system.

And these messages can focus the attention towards vital topics and significant problems regarding our Planet.

Here are two good examples:

1. Catchy cosmetic products saying stop the water while using me >>

2. A great campaign called “Dirty water”.

During the campaign, people were offered to buy a bottle of infected and dirty water – which actually is the water that other people have to drink because they have no choice.

Vending machines across Manhattan provided the bottles with dirty water for $1.

The money was donated.

1$ = clean water for one child for 40 days

And after these inspiring examples…

You are going to read something known, obvious and extremely

important:

But you have to remind it to yourself and to those around you daily. That’s why I want to remind

it to you today:

We need to save water and to keep it clean.

Little efforts mean A LOT.

An urban resident uses an average of 465 litres of water daily. Every time you stop the tap while you wash your teeth, this

saves up to 4 litres of water.

And it is simple, isn’t it?

Just try to stop the tap while you brush your teeth

(in the morning & in the evening)

Just try to stop the tap while you brush your teeth

(in the morning & in the evening)

As well as share a shower with someone else ;)

As well as share a shower with someone else ;)

These are my little messages…

And here are other 9 ways to save H2O:

And I hope you will remember them.For the sake of the Earth.

And I hope you will remember them.For the sake of the Earth.

Thanks for your time,Petya

@pgeorgieva

Photo references:

1. slide: http://blog.karachicorner.com/2010/08/25-creative-hi-res-poster-designs-for-design-inspiration/ 7. slide: http://www.stop-the-water-while-using-me.com/shopware.php 11. slide: http://www.odditycentral.com/news/care-for-some-malaria-infested-water.html 20. slide: that’s me 21. slide: http://www.mangalorean.com/browsearticles.php?arttype=KCArticle&articleid=139222. slide: http://www.centralbasin.org/blog/category/drought/ 23. slide: http://writersflock.wordpress.com/category/style/entertainment/

Background photo: http://www.odditycentral.com/news/care-for-some-malaria-infested-water.html