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  • 7/30/2019 Blog 1 Why Buy Art


    Why buy art?

    Why do people buy art? Today, let's sit down and think a bit. What is art to you? What is art to your neighbor? The reasons may be totally opposite for each ofyou because you are each unique individuals. Myself, I prefer historical art, especially aviation or military historical art. But there are a surprising numberof reasons that are similar for each of us. I have assembled some thoughts on why people buy and display art in their home or place of business.

    * Art is a powerful form of expression not only for the artists who create it, but also for those who own it. Art allows people to express their individuality,and to represent deeply held beliefs, feelings, convictions or philosophies in socially (and visually) redeeming ways.

    * Art encourages people to ask questions, to take brief moments out of our busylives to reflect on ideas other than how to make more money faster or how to getover on the competition.

    *Art improves quality of life. All you have to do is think about the differencebetween a room with bare walls and one with walls full of art. The room with theart work will be vibrant and alive. People will want to visit that room, because the art work touches their soul in a very personal way. It reminds them of their humanity, of their significance in the world, something that is lost in the business of everyday lives.

    *Art inspires people to think about and even visualize ways that life used to be, what it is today, or might one day be better than it is now.

    * Art stimulates the expression and interchange of thoughts, feelings, and ideasamong total strangers who might never otherwise say a single word to each other.

    * Children are fascinated with art. Art makes children ask questions, encouragesthem to fantasize and imagine, and expands their perceptions of reality. Art teaches children how to be creative and have fun with life.

    * Art transforms and personalizes the places where we live and work. Art can evo

    lve lifeless interiors-- homes as well as offices-- into unique, beautiful and engaging environments.

    * For those so inclined, art can be used to signify wealth, success or power, and can even be used to intimidate. For example, imagine a CEO's office appointedwith a big bold, vibrant, dynamic painting hanging on the wall directly behind his desk, and two imposing larger-than-life sculptures, one at either side of thedesk. Anyone who sits and meets with this individual must also contend with hisart.

    * A work of art is not only visually appealing, but it also communicates the personality, abilities, creativity, inspiration, attitudes, and at best, the brilliance and genius of the artist who created it. And people who own art are able to

    experience and be uplifted by these qualities on an ongoing basis.

    * A work of art reflects, enhances and even magnifies the personality of the individual who owns it.

    * Art attracts attention on global as well as personal levels. An impressive orextensive personal art collection can be likened in microcosm to that of a greatmuseum, and certainly increases the esteem of that individual among his or herpeers. In fact, many of the great personal art collections end up in museums.

  • 7/30/2019 Blog 1 Why Buy Art


    * Art makes people proud to live, work, and play where they do. They point to their museums, public monuments, and cultural institutions with pride.

    *For those of you buyers who like to profit from your art, people decide where to spend their time (and money) based on the types or amounts of art they know orexpect to encounter. For example, commercial spaces such as restaurants, hotels, and meeting places can be more or less interesting and attractive to patrons depending on the art they have on display (or lack of it).

    * Across the country and around the world, artists move into troubled or blighted neighborhoods or parts of cities and revitalize them with their artistry. Their creative expression increases property values, new businesses move in, and theoverall quality of life improves immeasurably. Sooner or later, the public at large discovers these wondrous transformations, and in some cases, people actually travel thousands of miles to visit these oases, spend time there, and of course, buy art.

    *For most people if they like a work of art, it is because it profoundly affectsthem. It reminds them of a time in their lives that was personally moving or important. And the exact same piece of art work will mean totally different thingsto different people, because every person is unique. A piece of art work can inspire lives and has the power to nurture and nourish the spirit.