BlockVision

Video, Inc.Group #11

Matthew Fernandes

Manuel Rangel

Yong Taek Hong

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Executive SummaryBlockVision Video, Inc

Task(s), Timeline and Budget

Duration(days)

Start Date End Date Description Budget

22 7/1/2014 7/22/2014 Market Research $600,000

22 7/23/2014 8/13/2014 Sight Selection $400,000

22 8/14/2014 9/4/2014 Demolition $500,000

32 9/5/2014 10/6/2014 Construction $2,800,000

25 10/7/2014 10/31/2014 Exterior Design $550,000

26 11/1/2014 11/26/2014 Interior Design $550,000

26 11/27/2014 12/22/2014 Procure Equip, Hardware, Fixtures $750,000

8 12/23/2014 12/30/2014 Closeout $200,000

Costs vs. Budget Potential Market Share

Product:Wide variety of movies tailored to the nearby communitiesCompetitive rental pricesLatest DVD, VHS, Video Game rentals

Timeline

Mkt Research9%

Sight Selec-tion6%

Demolition8%

Construction44%

Exterior Design

9%

Interior De-sign9%

Pro-cure-ment12%

Closeout3% Budget of $6.5M, Costs totaled $6.35M

Unexpected costs during construction phaseExtensive market research required additional fundingAble to save sponsor $150K overall

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BlockVision Video, Inc

Test Market of Singapore will set our trajectory for the next phase of Asian market

Residents of Singapore are 74.2% Chinese, 13.4% Malay and 9.2% IndianWe have identified our concept of businessDetermined customer characteristicsUnderstand attitudes, trends, habits and patternsEvaluated competition: both direct and indirect Identified appropriate locationsEvaluated site economics and physical characteristics

Test Pilot

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BlockVision Video, Inc

Success in Singapore will lead BlockVision to expandinto other Asian countries

Potential Market

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BlockVision Video, IncMarket Research

Because of its diversity, it was imperative that we select 3 different locations that would suit each demographic

Collected primary and secondary dataAssociations Government GuidanceMapsCollegesCommunity Organizations

Apply Market Segmentation;Dividing population into subgroups

SWOT AnalysisStrengths, Weaknesses, Opportunities and Threats

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Site SelectionBlockVision Video, Inc

The factors we employed when determining site location

Keeping cost of labor in checkForeseeing a road to profitabilityCosts of a NEW vs. EXISTING facilitiesPowering up while keeping costs lowExisting facilities satisfy demand for a quick turn aroundImpacted by reliability and “Going Green”

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ConstructionBlockVision Video, Inc

Open Temporary Office

Lease Building

Demolition

Interior- Exterior Design

Set up Utilities

Furnish the store

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Interior DesignBlockVision Video, Inc

Theme : The interior of the store is intended to be contemporary

Advanced Customer Service System

Section are divided by ages and nationality

Leisure and snack bars available for customers

Gaming areas

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Exterior DesignBlockVision Video, Inc

Theme: Each store must have the same exterior characteristic that makes it easy for customers to identify

Same color - yellow will be the main theme color

Similar exterior architecture for example I-hop restaurants have similar triangular blue roofs

Same exterior signage, attractive and easily recognizable by customers

Sign Characteristics

-Polycarbonate sign face

-Large pictorial graphic

-Extruded aluminum frame

-LED night lighting

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Procurement: Hardware, Inventory, etcBlockVision Video, Inc

Latest in action, drama, suspense horror and romance moviesOver 15,000 to select fromVideo games for Wii, Xbox and PS3 included

Integrated iPad system for payment processing, and catalog lookupMobile WalletDurable shelving units to hold large amounts of inventorySnack food items to accompany rentals

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Total Movie Resource LocationBlockVision Video, Inc

China25%

Korea10%

Japan10%

U.S.A.20%

Europe15%

India10%

Malaysia10%

Selection of Movies

Variety of movie selection to the preferences of the customer baseDVD, VHS, Video GamesLargest customer base ethnically Chinese, largest course of movie procurement is from China

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Staff Hiring and Training

Hire new staff: store managers and associates Determine HQ location for training Provide appropriate training: customer

service, company software, and product knowledge.

BlockVision Video, Inc

2014

Jul Aug Sep Oct Nov Dec 2014

Closeout12/30/2014

Procurement 12/22/2014

Interior Design Complete11/26/2014

Exterior Design Complete10/31/2014

Construction Complete10/6/2014

Demolition Complete9/4/2014

Site Selection Complete8/13/2014

Market Research Complete7/22/2014

12/23/2014 - 12/30/2014 Closeout

11/27/2014 - 12/22/2014Procure Equip, Hardware, Fixtures

11/1/2014 - 11/26/2014 Interior Design

10/7/2014 - 10/31/2014 Exterior Design

9/5/2014 - 10/6/2014 Construction

8/14/2014 - 9/4/2014 Demolition

7/23/2014 - 8/13/2014 Site Selection

7/1/2014 - 7/22/2014 Market Research

TimelineBlockVision Video, Inc

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DeliveryBlockVision Video, Inc

Turnover 3 BlockVision stores to customerPunch list items successfully completedTemporary offices closedAccounting records filedTransferred staffCut the ribbon ceremony

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QUESTIONS?