Blliis by Ravissant51 & 52 - Commercial Complex,New Friends Colony, New Delhi-011-26328648/49

COMPANY PROFILE• Ravissant, India’s leading homegrown luxury brand, launched in 1981 has

come up with “Blliis by Ravissant”, the country’s first “organic green salon and spa” in New Delhi. Blliis by Ravissant is a new face of Ravissant beaute (salon was under Ravissant pvt.ltd. Opened in 1990)launched in 2012 is a luxurious destination for salon and spa services.

• “Blliis by Ravissant” also houses an exquisite retail space that will have a wide selection of chic accessories along with wellness products.

• This blissful spa offers exceptional service and style in a relaxing environment.

• Ms Charu Chawla, is the Director, of ‘’Blliis by Ravissant’’.

• She said, “It is our endeavor to give our patrons services which are not only unique in nature but also ensure a seven star luxury experience at accessible prices.

• We want our patrons to go through the entire Blliis experience and take away a feeling of never before having been pampered in the style and elegance.”

ABOUT THE ENTREPRENEUR

INNOVATION DONE• It has ample space to provide quality

services in luxurious ambience.• India’s first hi-tech salon with

Ayurveda in its root.• It provide luxurious facilities like

playstations, imported massage chairs for manicure and pedicure, private cabins for hair cut.

• Along with offering the best salon and spa services, they serve their clients with exquisite taste of the best French pastries L’Opera which is located within the premises. Along with tea or coffee and cookies.

• They use products of premium brands from all over the world in their services.

CHALLENGES FACED• Location-As it is located in a commercial complex neither in a

premium mall nor in a posh market, location is main drawback. Walk-ins are less in comparison to other happening locations .At

times its tuff to convert walkin into conversion.• Lack of open marketing- Since Ravissant pvt.ltd is a luxury retail

and Blliis by Ravissant is its sister concern, its very important to consider the retail brand image also due to that they can’t do open marketing means they can’t do any marketing like mass marketing they have to do only elite marketing and no other support from location in terms of marketing like its there in shopping malls.

• Staff availability- Most of the times regular client wants particular staff otherwise they don’t get it done from anyone else. So staff availability is very important to retain the client.

PRICE

LIST

OF THE

SALON

CRITICAL SUCCESS FACTORS• Kind of clientele -It offers its premium clientele the “Ultimate Salon and

Spa Experience ”.Blliis by Ravissant offers a wide range of services in Hair Styling, Skin Care, Hand & Foot Care as well as spa services, most of which are certifiably green.

• Service standards-Its uniqueness lies within its high standards of hospitality and the use of the most rare organic brands.

• Well trained team-This property has state of the art facilities, premium equipment, and an international team of professionals who will ensure that the client should experience the most revolutionary beauty care techniques, guided by the expert hands of the finest professionals from Europe.

Elite Marketing

Discount packages

Tie ups with International brands like L’Occitane, Sundri, Aroma therapy,etc

Opening bash

INFRASTRUCTURE• HUMAN- Total employees-20. Head –Ms.Rita.

• PHYSICAL Total size/area of the salon is spread over

4800sq. feet. The décor and furniture at the salon and spa are

made from natural fiber textiles from Italy and eco sensitive pieces from Paris, respectively.

Spa & beauty rooms-4 Hair care and treatment room -1 Manicure and pedicure station -7 Coloring stations -3 Hair cut private cabins -6 Bridal makeup room-1 Retail showcase – 6 Waiting lounge with play stations – 1 L’Opera bakery counter-1

FINANCIAL Approx. DAILY WALKINS – 10 Approx. APPOINTEMENTS – 15 Approx. DSR.- 1,00000.00 Approx DAILY EXP. -40,000.00

STAFF TRAINING• They provide staff training in every six month.

• By Kerastase (premium brand under L’oreal Paris) and Vidal Sassoon professionals –for haircare and styling

• By Aromatherapy U.S. based brand professionals –for skincare and beauty products.

SUBMISSION OF PROJECT - WORKING ENVIRONMENT.

THANK YOUBY-AROOBA SAMRIN

FMM 2012-13