blitz justin may6th (1)
DESCRIPTION
TRANSCRIPT
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BUSINESS PLAN
CEO: Rafael TejedaCFO: Luis Torreblanca
Recargatel!The vending machine for wireless cell phone top-ups in developing economies.
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PROPOSITION SUMMARY
Target: Cash economies, starting in Mexico.
Problem: Scratch cards for prepaid cell-phones have high cost for low value recharges.
Solution: Pay phone that acts like a vending machine to top up cell phones.
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HIGHLIGHTS
1000 devices already fielded, collecting $10m per annum in Monterrey, Mexico.
Daniel Hajj Abounrrad (CEO America Movil, son-in-law of Carlos Slim) on advisory board.
Expect order of 100,000 units in ###. Business will generate a lot of cash.
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MARKET
End User• Income < $100 / week – 13.7m in
Mexico• No bank account, landline or computer
Operator• Family owned store – 1m in Mexico• Cash economy – no bank account / CC
Distributor• Cell phone operators – 80m users in
Mexico• 56m potential users currently unserved
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PRODUCT
• Buy time for a prepaid cell phone.
• Use as a regular payphone.
Phone Functions
• Remote management system.
• Local representative retrieves cash.
Management
Wireless Pay Phone Vending Machine
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COMPETITIVE ANALYSIS
45%
31%
14%
10%
Diestel
Recargas Noreste
Paga Todo
Others
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COMPETITIVE ANALYSIS
Diestel• Strengths• Weaknesses
Recargas Noreste• Strengths• Weaknesses
Paga Todo• Strengths• Weaknesses
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GO TO MARKET STRATEGY
Operations in Monterrey, Mexico City, Guadalajara & Leon
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GO TO MARKET STRATEGY
Value Chain – Set Up
Pop & Mom Store
Activities/Role
Order a $510 USDWiphone
Mobile CarrierMargin: $146 USD Recargatel
Margin: $84 USD
Activities/Role
Deliver the Wiphoneto the Mobile Carrier(Full Cost: $280 USD)
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GO TO MARKET STRATEGY
Value Chain – Ongoing
End Customer
Needs
Buy a $1 USD prepaid time
Convinent location
Pop & Mom StoreMargin: 4%
Activities/Role
Prepaid InventoryTake care of Wiphone
RecargatelMargin: 5%
Activities/Role
Time Air Distribution(Mobile Agregator)WhiPone support
Mobile CarrierMargin: 91%
Activities/Role
Wireless NetworkAvilable
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MANAGEMENT TEAM
Rafael Tejeda, CEO
Melissa Guerrero,
CTO
Antonio Gerling,
VPM
Johanna Olmos, VPLO
Luis Torreblanca,
CFO
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ADVISORY BOARD
Daniel Hajj AbounrradSon-in-Law, Carlos Slim; CEO America Movil (Wireless Industry Leader in America : more than 200 million customers world wide).
Jaime Parada AvilaGeneral Chief of Innovation and Competitiveness in Monterrey.
Francisco Gil DiazCEO TEMM ( Movistar) Latin America and former Mexican Treasury Secretary
Carlos Tejeda ElizondoWiphone technology Co-Inventor (with more than 15 year of experience in the field).
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FINANCIALS
Financials 2010 2011 2012 2013 2014
Transactions $40m $160m $220m $350m $500m
Revenues $5.3m $20m $35m $50m $70m
Expenditure $7m $18m $30m $42m $64m
Net ($1.7m) $2m $5m $8m $16m
Company Market Cap circa $80m
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FINANCIALS
[Use of Funds]
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EXIT STRATEGY
Focus on building a strongly cash flow positive business from the cash economy.
Validate in Mexico, begin market trials in India and China.
Look for acquisition exit by telecoms company or Visa / Mastercard / micropayments corp.
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SUMMARY
Proven business model (vending machines)
Clear need – 56m potential users Pilot success (1000 units already
deployed) Advisory Board validates the business Expect to achieve revenues of $m in
2014 Telecoms companies a likely acquisition
exit Seeking $5m for 30% in preferred stock
“This is a really attractive technology that is innovative and necessary” Mateo Mendoza, General Manager of Public Telephony from Telefonica Movistar
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Recargatel!The vending machine for wireless cell phone top-ups in developing economies.
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PROJECT GOALS
High-level timing goals
Relationship to other projects
Ultimate goal of project
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DESCRIPTION
Describe the project in non-technical terms
Use the following slides to discuss status, schedules, budget, etc.
For more info . . .List location or contact for specification (or other related documents)
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COMPETITIVE ANALYSIS
• You may want to allocate one slide per competitor
Competitors
• Your strengths relative to competitors
Strengths
• Your weaknesses relative to competitors
Weaknesses
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COMPETITIVE ANALYSIS, CONT.
Competitor• Strengths• Weaknesses
Competitor• Strengths• Weaknesses
Competitor• Strengths• Weaknesses
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TECHNOLOGY
New technology being used Benefits
Standards being adopted Benefits
Standards specifically being ignored Drawbacks and benefits
DYA: Define your acronyms!
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TEAM RESOURCES
State assumptions
about resources allocated to this
project
People
Equipment
Locations
Support and outside services
Manufacturing
Sales
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PROCEDURES
Highlight any procedural
differences from usual projects of
this typeDiscuss requirements, benefits, and issues of using new procedures
For more info . . .List location or contact for specification (or other related documents)
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SCHEDULE
Review high-level schedule
For more info . . .List location or contact for specification (or other related documents)
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CURRENT STATUSHigh-level overview of progress against schedule• On-track in what areas• Behind in what areas• Ahead in what areas
Unexpected delays or issues
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