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A Healthier Appetite: Using Food to Engage and Energize Your Audience GBTA and MPI Launch New CMM Designation Program Media Relations: A MUST DoubleTree by Hilton Columbia, South Carolina | March 20-21, 2014 Carolina Blitz April - May 2014 Destinations & Special Events Hosted Buyer Programs, The New Model for Trade Shows? What Extraordinary Leaders Have In Common Embassy Suites Charlotte/Concord Golf Resort & Spa | Concord, North Carolina | May 18-19, 2014

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Page 1: Blitz aprmay2014 final

A Healthier Appetite: Using Food to Engage and Energize Your Audience

GBTA and MPI Launch New CMM Designation Program

Media Relations: A MUST

DoubleTree by Hilton Columbia, South Carolina | March 20-21, 2014

Carolina BlitzApril - May 2014

Destinations & Special Events

Hosted Buyer Programs,

The New Model for Trade Shows?

What Extraordinary Leaders Have In Common

Embassy Suites Charlotte/Concord Golf Resort & Spa | Concord, North Carolina | May 18-19, 2014

Page 2: Blitz aprmay2014 final

• Over 16,000 area hotel rooms

• One of the Southeast’s largest

convention centers

• 23,500-seat coliseum

• More than 500 restaurants

• Easy access from 3 major Interstates

VisitGreensboroNC.com

• PGA Championship golf courses

• World-class museums, festivals

& entertainment

• International airport

Greensboro

5 HRS. FROM

Washington D.C.

5 HRS. FROM

Atlanta

Page 3: Blitz aprmay2014 final

Carolina Blitz | April - May 2014 | 1

in this issue...

in every issue

features

Destinations & Special Events . . . . . . . . . 14-15

What Extraordinary Leaders

Have In Common . . . . . . . . . . . . . . . . . . . . 16-17

Hosted Buyer Programs,

The New Model for Trade Shows? . . . . . . . . . 20

Our Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

New Member Spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Five Minutes with . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Look Who We Spotted . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-11

EducationLite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 EducationPlus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-13

MPI-CC Board of Directors Meeting Highlights . . . . . . . . . . 18

Coming Attractions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

©is

tock

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/ Sar

smis

Page 4: Blitz aprmay2014 final

2 | Carolina Blitz | April - May 2014

MPI-CC 2013-2014Board of Directors and Committees

Carolina BlitzThe Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published every other month . All contributions, articles, and photographs should be submit-ted to Director of Publications/Editor one week after the meeting . Ginny Fountain, CMP - Ginny .Fountain@ncemcs .com

EDITORIAL AND NEWSLETTER COMMITTEE

Director of PublicationsMyron Jones • Fayetteville Area CVB

EditorGinny Fountain, CMP • North Carolina Association of Electric Cooperatives

Contributing WritersErin Moye, Washington Duke Inn & Golf Club; Tarshi McCoy, TMP, DoubleTree New Bern Riverfront; Nicole Filippo, Elon College; Christine Irwin, CMP, The Manaement Office; Alison Jenkins, The Umstead Hotel & Spa; Dr . Kevin Snyder; Andrew Schmidt, CHME, MPA, Greenville CVB; Michelle Castro, Maggiano’s Little Italy; Michael J . Lyons, AIBTM; Brittany O’Shaughnessy, Francis Marion Hotel; Jan Horton Spence

PhotographerMyron Jones, Fayetteville Area CVB

ProofreadersKimberly Bryan, Pinehurst Resort; Kathy Flowe, CMP, Alabama Theatre; Tracy Geiger, Graylyn; Melissa Haycock, Raleigh Marriott City Center; Lori Hedrick CMP, CMM, Burroughs Wellcome; Christine Irwin, CMP, The Management Office; Cathy Mauldin, CMP, DESA, Inc .; Melanie O’Bryan, Biltmore; Teresa Palmieri, Sheraton Imperial

PublisherVince Chelena • The Management Office704-377-5648 • Fax 704-333-6927 staff@themanagementoffice .com

AdvertisingLindsay Myers • Caesars Entertainment • 919-628-8836

DesignKistin Jordan • Kistin Jordan [Graphic Designer] • 704-724-9188

MPI-CC Web Site: www .mpi-cc .org

ADVERTISING RATES AND DEADLINESAD SIZE FREQUENCY MEMBER NON-MEMBER RATE RATEQuarter Page 1X $220 $290(3 1/2”W x 4 3/4”H) 3X $200/issue $270/issue 6X $160/issue $230/issueHalf Page Horizontal 1X $420 $550(7 1/4”W x 4 3/4”H) 3X $400/issue $530/issue 6X $360/issue $490/issueHalf Page Vertical 1X $420 $550(3 1/2”W x 9 1/2”H) 3X $400/issue $530/issue 6X $360/issue $490/issueFull Page 1X $640 $840(7 1/2”W x 9 1/2”H) 3X $620/issue $820/issue 6X $580/issue $780/issueFull Page Insert 1X $700/issue $910/issue 3X $680/issue $890/issue 6X $640/issue $850/issue(Produced and provided by advertiser)

There are 6 issues of the Blitz printed yearly -FEB/MAR, APR/MAY, JUNE/JULY, AUG/SEPT, OCT/NOV, DEC/JAN

NOTE: Rates are published as of January 2011 and are subject to change without notice . All published rates are net non-commisionable . Any cost incurred by the BLITZ for art that is not fully press ready (e .g . reductions, halftones) will be billed to the advertiser, or art that is not press ready may be refused .

DUE DATE: Due by the 15th of the month prior to publication .Camera ready art is due to the publisher within 10 days after deadline for space reservations .

SEND MATERIALS TO: Christine Irwin, CMP, The Management Office,1800 Camden Road, Suite 107, #213, Charlotte, NC 28203Christine@TheManagementOffice .com • Fax: 704-333-6927

For more advertising information contact Lindsay Myers at lmyers1@caesars .com or 919-628-8836 .

Visit our website at www .mpi-cc .org for additional advertising and sponsorship opportunities!

BOARD OF DIRECTORS

Executive Committee

President Erin MoyeWashington Duke Inn & Golf Club919-313-2160emoye@wdigc .com President-ElectMalinda Harrell, CMP, CASEGreater Raleigh CVB919-645-2668mharrell@visitraleigh .com

Vice President of Administration

Vice President of CommunicationCorey Bizzell Durham CVB919-680-8315corey@durham-cvb .com

Vice President of EducationChristian SchroederVisit Winston-Salem336-728-4218Christian@visitwinstonsalem .com Vice President of FinanceScott Crotty Asheville Renaissance Hotel336-992-8717scott .crotty@wcghotels .com

Vice President of MembershipAlyce Kelly, CHSPHampton Inn Morehead City252-240-0775alyce .kelly@hilton .com

Immediate Past PresidentKathy Flowe, CMPAlabama Theatre843-272-5758kflowe@alabama-theatre .com

Directors Awards/Recognition Michelle CastroMaggiano’s Little Italy919-572-0076Durham .Banquet@maggianos .com

Marketing/Community OutreachAlison JenkinsThe Umstead Hotel & Spa919-447-4122Alison .Jenkins@theumstead .com

Strategic PartnershipsLindsay MyersCaesars Entertainment919-628-8836lmyers1@caesars .com

Meeting PlanningLori Hedrick, MHA, CMP, CMMBurroughs Wellcome Fund919-991-5105lhedrick@bwfund .org

AuctionsDiane WeemsNC Aggregates Association919-782-7055Diane@ncaggregates .org

ExhibitsAmy JohnsonCourtyard by Marriott at Carolina Beach910-458-2617amy .johnson@crestlinehotels .com

MembershipTarshi McCoy, TMPDoubleTree by Hilton New Bern Riverfront252-638-0304tarshi .mccoy@hilton .com

EducationPlusKarolyn Stone, CHSP, CMPMarriott Columbia 803-744-6922Karolyn .stone@marriottcolumbia .com

EducationLiteLaura Barnes, CMPOmni Hilton Head Oceanfront Resort843-341-8010lbarnes@omnihotels .com

PublicationsMyron Jones Fayetteville Area CVB800-255-8217mjones@visitfayettevillenc .com

Management OfficeChristine Irwin, CMPThe Management Office704-377-5648Christine@themanagementoffice .com

COMMITTEES

ScholarshipLiz GuertinVisit Winston-Salem336-728-4231liz@visitwinstonsalem .com

Silent AuctionMaureen DonovanHoliday Inn ResortWrightsville Beach, NC 28480www .wrightsville .holidayinnresorts .com

Trade ShowDr . Kevin SnyderInspir-Active Solutions, Inc .919-633-9931kevin@kevincsnyder .com

Charlotte EducationLiteBarbara DraganWestin Charlotte704-335-2114barbara .dragan@westin .com

Columbia EducationLiteChair needed

Triangle EducationLiteNicole RobinsonGreater Raleigh CVB919-834-5900nrobinson@visitraleigh .com

EducationPlusBrittany O’ShaughnessyFrancis MarionBrittany .Oshaughnessy@thefrancismarion .com

HospitalityChair needed

RecruitmentJeanette KeysGreenville Convention Center252-717-4021jkeys@greenvilleconventioncenter .com

Membership (Co-Chairs)Melissa RiggleNew Bern-Craven County CVC800-437-5767mriggle@cravencountync .gov Rick CammerThe Ballantyne Hotel704-248-4033rcammer@theballantynehotel .com

PublicationsGinny Fountain, CMPNC Association of Electric Cooperatives, 919-875-3050ginny .fountain@ncemcs .com

Meeting PlanningBeverly StewartPinehurst-Southern Pines-Aberdeen CVB910-692-3330 x 237bstewart@homeofgolf .com

Leadership & Volunteer DevelopmentAlison Harding, CMPGlobal Knowledge919-461-8698Alison .Harding@globalknowledge .com

CMPMolly Johnson, CMPHilton Wilmington Riversidemollyj@wilmingtonhilton .com910-343-6173

AwardsWendy Bassett, CMPHelmsBriscoe843-243-0554wbassett@helmsbriscoe .com

Strategic PartnershipsChair needed

MarketingSandi OwenEmbassy Suites Columbiasandi .owen@jqh .com803-744-8134

Community OutreachBeverly AbrahamHPN Globalbabraham@hpnglobal .com919-368-7351

Page 5: Blitz aprmay2014 final

Carolina Blitz | April - May 2014 | 3

Welcome New Members!

our members

Latasha Anderson Student - UNCC latasha .anderson@yahoo .com

Marlo Bergin, CMP Pine Needles Lodge & GC marlo .bergin@rossresorts .com

Kerry Bonner-Bryant KBB Planning Exec Inc kbpaw_21@msn .com

Meredith Brady Student - UNCC meredithbrady39@gmail .com

Shawnell Britt Student - UNCC Mzb2ya@gmail .com

Joy Crosby Student - UNCC joycrosby9@gmail .com

Doug Davis Scott Brown Media Group, Inc . Doug@sbmg .com

Sarah Davis Hickory Metro Convention & Visitors Bureau Sarah@hickorymetro .com

Jennifer Edmunds Duke University Medical Center, Office of Corporate & Venture Development edmun006@mc .duke .edu

Sarah Ferreira Charleston Harbor Resort & Marina sferreira@charlestonharborresort .com

Megan Folio Student - UNCC meganfolio521@gmail .com

Frank Fraser, CMP Quaintance Weaver Restaurants and Hotels ffraser@qwrh .com

Kelly Heckler Great Wolf Resorts kheckler@greatwolf .com

Jeannie Hodges Student - UNCC hodgesjeannie@yahoo .com

Angela Irvin Student - UNCC angelairvin1212@gmail .com

Marielle Koelbel Student - George Washington University mekoelbel@comcast .net

Mark Lupfer Visit Greenville SC mlupfer@visitgreenvillesc .com

Jennifer Mayfield Deutsche Bank Global Technology jhmayfield2002@gmail .com

Molly Nelson Spartanburg Marriott at Renaissance Park Molly .Nelson@marriott .com

Monica Oliver Oliver & Company Events mloliver05@yahoo .com

Diane Patterson Student - UNCC diane@dianepatterson .us

Lori Reynolds INDA lreynolds@inda .org

Margaret S. Richmond Paragon International mrichmond@paragonmeetings .com

Marcia Sheats Twin City Quarter marcia .sheats@twincityquarter .com

Deborah Slivensky Holiday Inn University Executive Park deborah .slivensky@hicharlotteup .com

Kathy Staley Student - UNCC

Debora Thompson, CMP Student - UNCC Seascope@aol .com

Grace VandeVisser Burlington/Alamance County Convention & Visitors Bureau grace@visitalamance .com

Jerry Wargo The Beach House, a Holiday Inn Resort jerry .wargo@thebeachhousehhi .com

Ebony Watermann Student - CPCC info@ebonywatermann .com

MPI-CC Anniversaries20 Years

Kimberly BryanPinehurst Resort & Spa

5 YearsMitchell CrosbyJMC Charleston

Sheila Schmidt-McanallyBCD Meetings and Incentives

Congratulations to each of you for reaching a milestone in MPI!

May 18-19, 2014May Annual MeetingConcord, NCEmbassy Suites Charlotte/ Concord Golf Resort & Spa

Page 7: Blitz aprmay2014 final

Carolina Blitz | April - May 2014 | 5

Erin Moye, Washington Duke Inn,

2013-2014 MPI-CC President

president’s message

It’s hard to believe that it has been almost a year since I began this journey as President for the MPI

Carolinas Chapter . As I mentioned in my last article, the Board has worked very hard this year to take our

Chapter down a new path . This is a path that will take several years to fully execute before we complete

our new look . In a very short time we have accomplished many feats and have many more in the works to

complete in the next 18 months . In looking full-steam ahead, it’s no wonder the year seemingly flew by .

I appreciate all of the support, time, and energy that each of you dedicated to MPI-CC this past year . It

makes me proud to say that I had this opportunity to stand shoulder-to-shoulder with each and every one

of you . There are great things in the works, and it’s going to be fun watching them happen . Thank you

again for the opportunity to serve the chapter in this capacity; it has been a wonderful year!

“If opportunity doesn’t knock, build a door.” — Milton Berle

“We often miss opportunity because it’s dressed in overalls and looks like work.” — Thomas Edison

“Your regrets aren’t what you did, but what you didn’t do. So I take every opportunity.” — Cameron Diaz

Thank You by Erin Moye

Page 8: Blitz aprmay2014 final

Welcome new member Frank

Fraser with the O . Henry Hotel

and Proximity Hotel located

in Greensboro, NC . Fraser

has been with the O . Henry

and Proximity Hotels for two

months and has enjoyed

every minute of it . The hotels

Fraser represents are unique

to Greensboro; they embody

true hospitality, and are aware

of how they serve and impact

the local community and their

visiting guests culturally . Their

mission statement, which

opens with: “Being of Genuine Service to our Guests,” is

a heartfelt reality to all who work there . Greensboro was

Fraser’s first home in the United States; moving to the

U .S . from South Africa after college, he benefited from

the international experience, broadening his mind and

gaining a sense of respect for other cultures . And after 22

years, he has returned to Greensboro with his family to

enjoy the “cool, small city packed with lots of things to do;

with a thriving art and culture scene .”

Prior to settling down in Greensboro, Fraser had the

pleasure of hosting MPI’s WEC at the Mandalay Bay

Hotel – Las Vegas twice during his eight years as the

Executive Director of Catering . His current position has

finally afforded him the opportunity to join MPI and he is

enjoying building new relationships and the rewards of

being part of a community of like-minded individuals . He

also finds the formal and informal learning platforms

very beneficial .

Fraser left South Africa several years before Nelson

Mandela became the first democratically elected President .

But, for Fraser, it is natural that Mandela is the person he

would love to have met . He is amazed by the Constitution

of South Africa that Mandela initiated in 1994 and saw to

fruition in 1996; and by Mandela’s embodiment of fairness

when faced with the choice of offering freedom to those

who unjustly persecuted him instead of the easier route

of retaliation .

6 | Carolina Blitz | April - May 2014

new member spotlight

Fraser finds the biggest challenge of our industry is

recruiting people who are passionate about hospitality

careers . “If you are considering the hospitality profession,

the only advice I can give is looking after people must

come naturally; to be of service to others is key and

enjoying that aspect is critical to your success and

the property you represent . If you love a 9-5/40-hour

workweek and weekends off, public holidays, and lots of

free time, then this is not the right choice . This industry

always looks glamorous from the outside, and sometimes

it can be, but mostly it is a lot of hard work and your day is

never done . You have to LOVE it and it must be in

your blood!” n

New Member Spotlight: Frank Fraser by Tarshi McCoy, TMP

Tarshi McCoy, TMPDoubleTree by Hilton New Bern – RiverfrontMPI-CC Director of Membership

Frank Fraser

CALLING ALL WRITERS

Do you dream of being a published author? If so, the

Blitz is looking for you! While we’re not the New York

Times, getting published in the Blitz is a great way to

share your ideas with fellow MPI-CC members and

earn points toward your CMP certification . The Blitz is

always accepting original articles and great topic ideas .

To submit your articles or ideas, please contact Ginny

Fountain at Ginny .Fountain@ncemcs .com

Page 9: Blitz aprmay2014 final

As Director of Global

Accounts for HelmsBriscoe,

Wendy Bassett, CMP,

researches and evaluates

venues for her clients’

meetings . She is also

responsible for recruiting

and mentoring company

associates in South Carolina .

Prior to joining HelmsBriscoe

nine years ago, Wendy was

a corporate meeting planner

with Premier Inc ., based in

Charlotte, N .C .

Wendy joined MPI-CC 14 years ago after learning about

the organization from her Premier coworkers . Her favorite

aspects of being a member are the Chapter’s networking

and educational opportunities .

Wendy currently chairs the Chapter’s Awards Committee,

and previously served on the membership, silent auction,

trade show and scholarships committees . She is also a

past director of awards and recognition, as well as a past

director of strategic partnerships .

“Committees are the best

way to meet people and

network,” she says . Her

advice to new members

is to get involved and

join a committee .

Wendy also

advocates

earning the CMP

designation . She

advises those

pursuing their

CMP to join a

study group .

Carolina Blitz | April - May 2014 | 7

Outside of work, Wendy enjoys boating, taking beach trips,

and spending time with her husband, two daughters and

two granddaughters (and soon-to-be grandson) .

She also enjoys reading (she is currently reading Missing

You by Harlan Coben), watching Modern Family, and

listening to The Beatles, Carol King or James Taylor . n

Wendy Bassett, CMP

Five Minutes with Wendy Bassett, CMP 5 Minutes with…features an MPI–CC member who has been with the association for five or more years.by Nicole Filippo

Nicole FilippoElon UniversityMPI-CC Publications Committee Member

five minutes with...

GREENVILLE-PITT COUNTYCONVENTION & VISITORS BUREAU

Find yourself in good company in Greenville, NC

www.visitgreenvillenc.com • 800-537-5564

Meetings executives find themselves well attended to in Greenville, North Carolina. Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas: the newly-expanded facilities of the Convention Center District, and the Uptown Greenville District hub for dining, arts and recreation opportunities. Point your meetings in our direction. You won’t find better company!

Page 10: Blitz aprmay2014 final

Know a Helping Hand?Know anyone that has lent a

helping hand?

Committee Chairs, please

nominate one of your members

that has volunteered their time

and efforts this month and thank

them for helping to make your goal

possible. Let me know who they

are and how they went above and

beyond for your committee.

Please send nominations

to Michelle Castro at

[email protected].

8 | Carolina Blitz | April - May 2014

The Helping Hand Award is given to the MPI-CC member who selflessly devotes her

time to enhance members’ experiences . Randi Sullivan from the DoubleTree by Hilton

in Columbia, SC, is a prime example of this and was named as the Helping Hand Award

winner for March .

Loretta Yingling, from the Greater Raleigh CVB, provided an account of Randi’s dedication

to MPI-CC members with the following explanation: “I was exhibiting in a tradeshow

in Columbia and I needed help from a local person to return some rental equipment;

otherwise, I would have had to stay an extra night in Columbia just because the rental

place was closed for the day by the time the tradeshow ended . I put out an email to the

local people I knew in Columbia, and within minutes, Randi had replied that she would

be happy to help . What’s awesome is that Randi wasn’t the only positive response that I

received, but she was the first . It was just such an awesome feeling, knowing that I could

call on my MPI friends in another city for help when I needed it--that’s what it’s all about,

in my opinion! I’m sure I’m not the only person Randi has helped in this manner, and for

that reason, I would like to nominate her to receive the Helping Hand Award .”

Congratulations, Randi, and thank you for your commitment to MPI-CC! n

Loretta Yingling, CMP, Greater Raleigh CVB, left, presents award to Randi Sullivan, DoubleTree by

Hilton Columbia, SC, right

Randi Sullivan Named as Helping Hand Award Winner at March Meeting by Michelle Castro

Michelle CastroMaggiano’s Little Italy®

MPI-CC Director of Awards & Recognition

Page 11: Blitz aprmay2014 final

Carolina Blitz | April - May 2014 | 9

news you can use!

ON Event Services Acquires A&V Companyby Amie Tng-Planna

ON announced that it has just merged

another company to its growing family of

offices throughout the Southeast . ON, is a

national leading provider of high-end audio

visual event services equipped with the

latest in event technology and with

offices and warehouses strategically

located to support shows and venues

across the country .

On March 4, 2014, ON Event Services,

LLC announces announced its recent

acquisition of A&V Company with offices

in Greensboro, Raleigh and Charlotte, North

Carolina . Since 1980, A&V has supported

live event productions, as well as in-house

audio visual services to hotels

and convention centers .

“Our goal is to continue to build our

presence throughout the US,” adds ON V .P .

and General Manager (Carolina offices),

Chris Alford, “And joining the ON family

gives us a clear way to do that, partnering

with a growing organization who

understands the importance of customer

service, innovative technology, and

delivering what we promise,” he

adds, “Anyone can sell boxes . We

sell experience .” n

Welcome to the first column of “News You Can

Use” for the Carolina Blitz. If you have good

news or updates from your place of employment,

please share them with Ginny Fountain at ginny.

[email protected] for publication in the next

issue. She will make sure Amie receives it!

Amie Tng-PlannaMPI-CC Publications Committee Member

Page 12: Blitz aprmay2014 final

Look Who We Spotted at the...

Page 13: Blitz aprmay2014 final

Look Who We Spotted at the...

...March MPI-CC EducationPlus Meeting in Charlotte!Photography by Myron Jones

New Members: Left to right: Jerry Wargo, Millenium Hotels; Tammy Jeffries, Greater Raleigh CVB/ Brittany Crouch, Appalachian State University; Molly Nelson, Spartanburg Marriott

at Renaissance Park; Rachel Wile, Spartanburg Marriott at Renaissance Park; Sarah Ferreira, Charleston Harbor Resort and Marina; Jamie Wilkinson, Omni Amelia

Island Plantation; Colleen Briley, Visit Norfolk; Brooke Evans, USC; Dr. Tremain Cooper

New Members: Left to right: Jerry Wargo, Millenium Hotels; Tammy Jeffries, Greater Raleigh CVB;

Brittany Crouch, Appalachian State University; Molly Nelson, Spartanburg Marriott at Renaissance Park; Rachel Wile, Spartanburg Marriott at Renaissance Park;

Sarah Ferreira, Charleston Harbor Resort and Marina; Jamie Wilkinson, Omni Amelia Island Plantation; Colleen Briley, Visit Norfolk; Brooke Evans, USC; Dr. Tremain Cooper

Page 14: Blitz aprmay2014 final

12 | Carolina Blitz | April - May 2014

educationplus

Goal-setting Doesn’t Work! by Jan Spence

This article was presented as a follow-up to Jan’s presentation

at our March meeting.

As we close the first quarter, many are reflecting on their goals, hopes, dreams, and resolutions that they set for themselves at the beginning of the year . There was so much enthusiasm then, but now reality has set in! It’s EASY to set goals, but harder to achieve them .

There are a number of challenges with traditional goal-setting that set people up for failure:

• People feel that they have to be perfect in reaching their goal or they abandon it completely

• They set too lofty of a goal and it is unattainable

• They set goals that are more about someone else’s wishes than their own

• While determination is strong at the start, small distractions cause people to stop trying at all

The definition of insanity is doing the same thing over and over again, and expecting a different result . For many of us, our approach to goal-setting is just that – INSANITY! I dare you to be different in your approach to reaching your goals with these seven steps!

Discover your direction . Identify and write down your core values first . These are the things that you value

most in life; they are your “non-negotiables .” These are the qualities that you will be remembered for as the preacher is talking about you above your casket . Examples are family, stewardship, integrity, health, faithfulness, etc . You must first know what principles guide you and TIE YOUR GOALS TO THOSE CORE VALUES!

Seize the start. Many people set a goal and then don’t know how to get started!

1 . Repeat what works. Because some goals prompt you to make drastic changes in lifestyle or habits, I encourage you to reflect on how you have been successful at reaching a similar goal in the past . Go back to the early days of your career and repeat things that you did back then to get you where you are today . Did you volunteer your time in the MPI chapter to build relationships? What exercise did you really enjoy doing when you lost that weight a few years ago? Repeat what your brain remembers as being successful .

Jan Spence Speaker, trainer and business coachwww.janspence.com

Continued on page 19

educationlite

Triangle EducationLite UpdateThank you to the Siena Hotel in Chapel Hill for hosting our Triangle EducationLite Luncheon on April 15 . As expected, the Siena staff was very accommodating and the meal was top notch . Our speaker, Nicole Greer, PPCC, was uplifting and enthusiastic . On her mission to energize, impact, and

influence our group, Nicole kept everyone engaged and interested throughout . This session was meant to help

attendees develop the right mental models to take us or our organizations to the next level . We learned that we must pose powerful questions in order to draw out greater knowledge from those around us . Make sure to learn more about Nicole Greer by visiting www .thevibrantcoach .com .

Please don’t forget to register for our next EducationLite Luncheon on Tuesday, June 10, at the newly renovated

Hilton North Raleigh/Midtown . n

Nicole RobinsonGreater Raleigh CVBMPI-CC Triangle EducationLite Committee Chair

Nicole Greer

Page 15: Blitz aprmay2014 final

Student Affairs and most recently served as the Dean of

Students for High Point University . His Masters and Doctorate

degrees were both earned in Educational Leadership .

Through his motivational speaking career, Kevin has

presented over 800 keynotes and leadership seminars for

organizations and conferences in all 50 states and numerous

countries . Clients span practically every industry including

health care, government, direct marketing, hundreds

of associations, over 300 colleges and universities and

companies such as Anheuser-Busch, St . Jude’s Children

Research Hospital, the American Marketing Association, the

Association of Circuses and many others . Kevin was honored

by TEDx in 2013 to present his program titled “The Ripple

Effect” which was the largest TEDx event in the South . Lastly,

Kevin is now a finalist for the 2014 World Championship

of Public Speaking which will take place in Malaysia

late August .

Carolina Blitz | April - May 2014 | 13

educationplus

Planners … Suppliers! “IGNITE Your ENGINES!”by Brittany Woods O’Shaughnessy

Are you planning on attending

the MPI Carolinas Chapter

Annual Meeting next month?

You will not want to miss our

next exciting EducationPlus

session in Concord, North

Carolina at the Embassy Suites

Charlotte-Concord Golf Resort

& Spa on Monday, May 19, 2014 .

Dr . Kevin Snyder, a MPI

Carolinas Chapter member,

is happy to present his

renowned session focusing on

the dynamics of leadership .

What is the make-up of an extraordinary leader and what

‘drives’ their performance? What do they do different

to achieve extraordinary success and consistently win

front ‘pole position’ in the race of life? In this interactive

keynote by inspirational speaker Dr . Kevin Snyder, we

will discover best practices and incredible tangible ‘take-

a-way’ concepts to empower one another like never

before . This motivational presentation will focus on

three extraordinary leadership secrets proven to ‘ignite’

motivation, persistently ‘fuel’ through adversity, and win

the checkered flag . Topics will include personal leadership

skills development, finding your passion, customer

service best practices, dealing with change, effective

communication and closing the deal! If you have ever

wondered how and why some people and organizations

attain amazing success, then this is the perfect program to

learn from their successes as well as failures . A guarantee

is that you will leave this program feeling energized,

empowered and knowledgeable about utilizing new

creative solutions to address any personal and professional

challenge and attain the results you desire .

Dr . Kevin Snyder is a motivational speaker and author

with a PASSION for helping individuals identify and live

their PASSION to lead fulfilling lives . He is most commonly

asked to keynote annual meetings and conventions where

planners seek an energetic and captivating message to

engage, inspire and entertain participants .

Prior to being the co-founder for the leadership bureau,

Inspir-Active Solutions, Kevin held a career in University

IGNITE YOUR ENGINE MPI-CC! Learning Objectives:

1 . Equip planners and suppliers with the knowledge,

resources, and motivation to improve performance

and attain desired results .

2 . Learn the leadership secrets of other leaders who

have achieved extraordinary success and the type

of transformational mindset that helped them

persevere .

3 . Discover strategies to empower ourselves and others

to help breakthrough challenges that could inhibit

engagement, productivity and performance .

4 . Develop a clearly targeted and a customized action

plan to inspire and ignite positive change and peak

performance .

Dr. Kevin Snyder

Brittany Woods O’ShaughnessyFrancis Marion Hotel, CharlestonMPI-CC EducationPlus Chair

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14 | Carolina Blitz | April - May 2014

By definition, a special event is any function that brings people together for a unique purpose . They are usually one-time events but can also be part of a larger series of events during a particular part of the year . Sometimes the special event will compliment what the area may already be known for and others are created solely for the purpose of creating a brand, image or destination . Whatever the purpose is for the creation of the special event, there are obvious advantages for the destination to engage in this option .

The obvious advantage…and a main point that I am trying to make in this article…is that creating a special event unique to your community can help establish

Some are natural attractions like the beach or mountains and anyone that has kids knows that Orlando is a destination that is defined by the world’s largest man made attraction, Disney World . A destination could be defined by having a specialized attraction because of a well-known entity, business, industry or institution that lies within the city limits . However, there are many destinations that do not have any of the above categories to work with to help position and define their areas . The result is that many of these communities are looking to create their own and some look to the creation of a specific special event to help accomplish that goal . This of course is not the only way to help brand and define a destination, but it is a legitimate option to consider .

Destinations & Special Events

There are thousands of destinations across the United States that are defined by what they have within their community borders.

by Andrew Schmidt, CHME, MPA

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Carolina Blitz | April - May 2014 | 15

• Sponsorship and community buy in – I consider these one in the same . Will the community leaders support the event both financially and politically? Without this component the special event will have a hard time succeeding . Remember that in-kind sponsorships can be just as valuable as someone writing a check .

• Target Market – Just as we do in sales, special event producers must make sure that there is an adequate target market available that have an interest in attending our event . The safe play here is to make the event a “family event” which provides a readily available pool of attendees in almost any destination . The downside is that family events are sometimes seen as a “dime a dozen” and may not provide the differentiation from the next community that leaders may be looking for . If the community has a niche, take advantage of it . In Greenville, we have a BMX Fest each year . This event has a limited number of people that would likely be interested, but because my city has many pro BMX riders that live and train here, it works for us .

• Volunteer base – Volunteers are the heart of special event success . Volunteers help keep costs down and are true advocates of the event . (otherwise they would not volunteer) . They are also the front line of the community . I compare this to a traveler who will come in contact with a front desk representative at a hotel . When someone from out of town attends the special event, chances are that their first contact will be with a volunteer . The experience with the volunteer will be the first impression they get of the community they are in .

• Vision – A vision must be in place for not only what the destination wants the special event to be in year one, but also down the road . Many special events evolve over time . One of the latest trends for special events is to include a socially responsible component that will help the community in a completely other way . The two (charity and special event for example) can grow together, and of course, that makes a good story for the media to follow making marketing the event that much easier .

Special events may not be for every destination, but they are an option to consider to augment slow periods within your destination or just to get you on the map . If planned correctly, they can be a positive addition to the destination for an extended period of time . n

the community as a destination . The key concept above is creating an event that is unique to your community . If you look closely at any random state festival website, you can find many of the same festival concepts in many communities across that state . This does not differentiate the destination from others and therefore is not going to accomplish the goal of establishing your community as a unique destination . There are other positive arguments for creating a special event as well--one which many elected leaders and municipal officials look for as a shot in the arm to the local economy . Creating a special event can attract visitors from outside the community and result in an influx of dollars that will benefit local businesses . Another benefit within this subcategory is first-time exposure to the area by visitors that may prompt a future return which would result in additional tourism expenditures . In addition, creating a special event can instill community pride, help form community bonds and relationships and educate the community about the benefits of the travel and tourism industry .

The decision to undertake the creation of a special event for your community should not be taken lightly however . There are a number of things to consider when pondering the idea of creating an event for the community you live in . First of all, everyone must understand that the event must be planned extremely well . This does not mean that you have to have a huge attendance figure or make a huge profit the first year . These things rarely happen the first time an event is held . What it does mean is that everyone who attends the inaugural event must feel that it was fun, well run and that they would return again the next time it is held . This is also what your first year sponsors want to see as they are likely basing a decision on support for next year on what occurs the first year . Remember that a poorly planned special event for your community can have a devastating effect on the perception of the destination .

There are a number of other considerations that a destination must mull over before putting on a special event for the community .

• Expenses – There are a variety of expenses to be considered including facility rental costs, general labor, security, equipment rental, production costs, entertainment and marketing the event .

Andrew Schmidt, CHME, MPA Greenville-Pitt County CVBECU School of Hospitality Leadership

The obvious advantage is that creating a special event unique to your community can help establish the community as a destination.

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16 | Carolina Blitz | April - May 2014

As the keynote speaker for our upcoming MPI-CC Annual

Meeting, I wanted to provide an ‘appetizer’ for one of the

most important concepts we will be discussing during

the educational session on Monday, May 19 . The question

we will be answering is: “What is the make-up of an

extraordinary leader and what ‘drives’ performance

and creativity?”

Steve Jobs, Founder of Apple, once shared in an interview

with Microsoft Founder, Bill Gates:

“People say you have to have passion for what you are

doing and it’s totally true . The reason is because it can be

so hard, that if you don’t love it and you’re not having fun

doing it, any rational person would give up .”

I’ve listened to this

interview segment

on YouTube easily

over 100 times and

every time feels like

the first . Steve Jobs is

simply spot on about

the importance of

passion in all aspects

of life . I have found

this to be true with

audiences through my professional speaking career, and

as being a life-long student of understanding leadership,

that the most extraordinary individuals who achieved

breakthrough achievements simply loved what they did .

Their passion, enthusiasm and vision were so strong, they

persevered through obstacles and naysayers despite it

being extremely difficult . On the contrary, the individuals

who didn’t have passion and love for what they did, either

quit or moved onto something else .

Think about your proudest accomplishment for one

moment . Ask yourself, what is one of my greatest

achievements? Once you envision this achievement in your

mind, think about whether it resulted from something easy

that happened overnight or, rather, was it a byproduct of

hard work and sacrifice? Were/are you passionate about it?

Without even knowing your answer, I’m going to bet the

answer to that former question is most likely ‘YES!’

You see, the source of leadership and achieving what

makes you happy in life is knowing your PASSION and

integrating it into your life – daily . If you can’t integrate your passion into your work, then you probably should think about why you’re doing it . Blunt, but true .

Some of you might be wondering “But Kevin, how do I follow my passion when I have so much responsibility? I just don’t have time .” Or you might be thinking, “I enjoy what I do, but I don’t even know what my passion is .” Or, “I don’t have the money or support right now to follow my passion . I’m not even sure where to start!”

That’s OK . Relax – we’ll tackle these questions at the annual meeting . In the meantime, know that many of the world’s most extraordinary achievements were not defined at the time they were conceived; rather, they were just an idea and more often than not, the originators did not have money, fame, influence, or even a brilliant mind . They simply had passion for an idea and persisted beyond ordinary – hence becoming extra-ordinary .

For example:

• Convince the Wright brothers you do not have any money – neither did they, but they invented man-powered flight through determination and investing every dime they had from a bicycle shop . Hundreds of failures eventually led to success .

• Tell J.K. Rowling you don’t have time or money – neither did she while writing Harry Potter on welfare as a single mom .

• Persuade Walt Disney that you can’t live your dream – a dream is all he had when others thought he was crazy and lacked imagination .

• Need more examples? We’ll be discussing them at the educational session and they’ll blow your mind!

From my experience, I see people getting in their own way constantly . They creatively find more reasons why they ‘cannot’ do something as compared to why they can – or should .

Remember this phrase – ‘REASONS or RESULTS!’ The best way to do something is simply to start doing it! In order for you to manifest any change in your life, you first have to know what the change looks like - 80% of achieving any goal is simply knowing what that goal is . Then, simply get

started . One step at a time and learn every step of the way .

by Dr. Kevin Snyder

What Extraordinary Leaders have in Common!

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Carolina Blitz | April - May 2014 | 17

Dr. Kevin SnyderInspir-Active SolutionsMPI-CC Tradeshow Committee Chairperson

Community Outreach Updateby Allison Jenkins

community outreach

Veterans Association

Thank you to everyone who donated to the Veterans

Association at the March Meeting at the DoubleTree by

Hilton in Columbia, SC . Great effort and a big thank you to

the members who donated various items on their list .

MS Walk

April-May is always a

wonderful time of the

year as the Community

Outreach energy focuses

on the MS Walk, April

5, 2014 . This year the

MPI-Carolinas Chapter

Team name is “No MS’ing

Around .” The Committee aimed for a $5,000 goal . To date

we have $2,280 . You can still donate up to June 5, 2014, so

lets dig deep MPI members and show our support .

The MS Walk was quite a big spectacle with Food Trucks,

Music … and more Music . A lot of fun and we were all

singing along to “Happy” by Pharrell Williams . A great

theme song . Malinda Harrell, Lynn Royal and Molly

Johnson were inspirational to the team while they

sipped Mimosas .

The Annual meeting is just around the corner,

May 18-19, 2014, at the Embassy Suites in Concord, NC;

hope to see you there as we are going to embark on

new and innovative ways to raise money to enhance

the Community Outreach program .

Best wishes and thank you for your support . n

Alison JenkinsThe Umstead Hotel & SpaMPI-CC Director of Marketing & Community Outreach

Even when you get knocked down, you still make progress

when you get back up!

For me, my worst keynote presentation was my first

keynote presentation . Now speaking is my full time career

– and I LOVE IT . Trust me, I am a walking testimony . You

would not have wanted to see me 14 years ago on stage

speaking . It would have been painful .

Question: What is the make-up of an extraordinary leader

and what ‘drives’ performance and creativity?

Answer: PASSION . See you at the annual meeting to learn

how to find it and/or maximize it for your success! n

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Page 20: Blitz aprmay2014 final

18 | Carolina Blitz | April - May 2014

board meeting highlights

Attendees: Laura Barnes, CMP, Christian Schroeder, Vince Chelena, Christine Irwin, CMP, Malinda Harrell, CMP, CASE, Erin Moye, Kathy Flowe, CMP, Myron Jones, Karolyn Stone, CMP, CHSP, Corey Bizzell, Alison Jenkins, Diane Weems

Attendees via Conference Call: Alyce Kelly, CHSP

Excused Absences: Scott Crotty, Amy Johnson, Tarshi McCoy, TMP, Michelle Castro, Lindsay Myers

Guest: Lori Hedrick, MHA, CMP, CMM

Board Vacancy: Erin Moye reported that Louise Paul, CMP, CMM, VP of Administration, and John Sneed, CHSP, Director of Meeting Planning, both had to resign from the Board of Directors effectively immediately . The VP of Administration position will not be filled because The Management Office will step in to fulfill those duties . The Director of Meeting Planning will need to be filled for the remainder of the year . Erin Moye asked for a motion to fill the Director of Meeting Planning vacancy .

Motion: Christian Schroeder made a motion for Lori Hedrick, MHA, CMP, CMM to fill the remaining term for the Director of Meeting Planning position. Second: Malinda Harrell, CMP, CASE Vote: Approved

Minutes: Kathy Flowe, CMP presented the minutes from the January 23, 2014 Board Meeting, the January 31, 2014 Executive Committee Call and the February 19, 2014 board vote via e-mail, the February 20, 2014 Executive Committee Call minutes and asked for a motion to approve .

Motion: Karolyn Stone, CMP, CHSP made a motion to approve the minutes from the January 23, 2014 Board Meeting, the January 31, 2014 Executive Committee Call, the February 19, 2014 board vote via e-mail and the February 20, 2014 Executive Committee Call. Second: Christian Schroder

Discussion: In the E-mail vote on February 19th, “EducationLite events” should be changed to just “events” .

Vote: With the change, the motion carries. Approved.

Financials: Vince Chelena presented the February P&L, balance sheet and aging report and asked for a motion to approve .

Motion: Malinda Harrell, CMP, CASE made a motion to approve the February P&L and balance sheet as submitted. Second: Corey Bizzell Vote: Approved

Chapter Office: Christine Irwin, CMP reviewed the agenda for the March meeting .

Consent Agenda: Erin Moye asked for a motion to approve the consent agenda .

Motion: Karolyn Stone, CMP, CHSP made a motion to approve the consent agenda. Second: Alison Jenkins Vote: Approved

Timeline Document: Malinda Harrell, CMP, CASE requested that all timeline transition documents be completed and returned to her as soon as possible .

Scholarship Update: Erin Moye announced that we did not receive any Nancy B Holder Scholarship applications this year so therefore we will not be giving out any scholarships in the 2014-2015 fiscal year .

Helping Hand Award: Erin Moye presented the March Helping Hand Award nominees and called for a vote .

Randi Sullivan received the most votes and will be awarded the March Helping Hand Award during the Chapter Announcements Friday morning .

Bylaws and Policies Review: Christine Irwin, CMP presented the recommended changes to the policies .

Motion: Diane Weems made a motion to accept the suggested policy revisions as presented with the addition that you must be a current volunteer of MPI-CC to receive an Award. Second: Laura Barnes, CMP Vote: Approved

International Satisfaction Survey: Erin Moye reported that we had 106 people take satisfaction survey, which was 25 .2% of our membership .

Board of Directors Meeting MinutesMarch 20, 2014 | Columbia, SCby Christine Irwin, CMP

Page 21: Blitz aprmay2014 final

Motion: Laura Barnes, CMP made a motion to increase every registration rate, at every level for every meeting type $10 effective immediately. Second: Karolyn Stone, CMP, CHSP Vote: Approved

Next Board Meeting: The next board meeting will be on Sunday, May 18 at the Embassy Suites Concord at 1pm . The board meeting will be from 1-3pm and the transition meeting will be from 3-5pm with the normal meeting schedule continuing after that . The board retreat will be held Tuesday, May 20 – Wednesday, May 21st .

Meeting adjourned. n

Carolina Blitz | April - May 2014 | 19

Meeting Attendance / Location: Vince Chelena reviewed meeting location and attendance research from Christian Savelli . Christian Schroeder announced that the next steps for the Meeting Planning Committee are to send out an RFP for one and two-day meetings and present locations and dates to vote on at the May board meeting .

Rebranding: The communications team will begin looking at ways to rebrand the chapter . It was asked that everyone send their ideas to Corey Bizzell, VP of Communications .

Meeting Registration Rates:

Motion: Malinda Harrell, CMP, CASE made a motion to create individual event spouse / non-industry guest rates at $70 for the Silent Auction only and $80 for the Awards Banquet only. Second: Kathy Flowe, CMP Vote: Approved Christine Irwin, CMP

The Management Office

2 . Set targeted A, B or C goals. Give your brain options . Imagine drawing a “bull’s eye .” The center of the target may be the ultimate goal, like losing thirty pounds while the other circles of the target are small, baby steps that move you in the right direction . The second circle might be exercising four days per week and the outer circle is simply taking the stairs at work . Your brain is trained to see the smaller steps as being just as meaningful and successful as the ultimate goal . This keeps you motivated and you make forward progress over time .

3 . Establish a time budget . People forget that reaching most goals requires time in their life that they have not carved out before . You have to take something out of your life and “off your plate” in order to create time to devote to reaching your goal . In order to be more involved in your MPI chapter, what other role is it time for you to give up in order to create a balanced time budget?

Embrace the experience. As initial enthusiasm wanes, it is important to have a plan in place to stay on track through the experience .

1 . Adjust along the way. Don’t be afraid to adjust or alter your goal after you’ve begun to something that is more realistic and sustainable for you . If working out two days a week is what is reasonable instead of three, then just change the goal! Quit beating yourself up about what you are not doing! Forgive yourself when you slip up and get back up on the horse and ride!

2 . Celebrate and be thankful. So many of us, particularly in sales or event planning, short-circuit ourselves because we never take time to celebrate our small successes . Plan event; execute event; plan another event; execute another event… Be intentional about treating yourself after that first pound is lost or you made that first cold call in years . The more we reward ourselves for the small things, the more our brain is trained to seek more of that reward .

3 . Share your vision with others. It is so important that we have support surrounding us as we strive to reach our goals . When you share your vision with others, they will hold you accountable and lovingly encourage you . All sorts of help come your way that might not have otherwise arrived if you had not shared what you were trying to accomplish . And you have more people to celebrate with when you succeed!

My husband and I have the core value of financial stewardship – being good managers of the resources that are entrusted to us . Several years ago we set the goal to become debt free because of this core value . We bought a business with the intention of building it quickly and selling it for a profit . When all of the stress, long hours and sacrifices that come with running a small business would seem to wear us down, we remembered our core value and we persevered . We sold our business in four years and are now debt free! So start today, by determining what it is that you want in life, tie that to your core values and begin the steps toward a better future! n

Goal-setting Doesn’t Work! Continued from page 12

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20 | Carolina Blitz | April - May 2014

The notion of “hosted buyer” is steadily building buzz in

the U .S .

Imported from Europe, a hosted buyer program in a

nutshell, is a business vehicle that brings qualified meeting

buyers and sellers together with a high likelihood to book

real business with each other through pre-arranged face-

to-face meetings at the show .

“Hosted,” simply means that the show organizer picks

up the cost of travel and hotel expenses if the buyer is

qualified and has been accepted into the program .

Though the “hosted buyer” concept has been around

overseas for many years, its introduction into the U .S .

meetings market didn’t start until 2011, when AIBTM

was launched in Baltimore . AIBTM’s Hosted Buyer format

quickly established itself as a popular alternative to the

traditional trade show model, and has since been adopted

by other meeting groups .

Sallie Coventry, Portfolio Director, Meetings and Events for

Reed Travel Exhibitions, describes hosted buyer programs

as “a significant part of the evolution of the meetings

market .”

“Now, more than ever, ROI in time and money is

paramount,” Coventry says . “The hosted buyer program

provides highly efficient face time for business to happen .”

Meeting Professionals International has also successfully

conducted hosted buyer programs during WEC (World

Education Conference) .

Like AIBTM, they use matching software that automatically

pairs up suppliers and planners based on their specific

mutual needs and requirements .

“In the past, exhibitors who did not prepare properly, and

as a result didn’t get the anticipated business leads, would

blame the show,” she says . “But the hosted buyer model

guarantees that each exhibitor will have appointments and

thus justify their investment .”

Small companies that exhibit can also benefit because

it allows them to attend the show and get solid leads

where they might not otherwise in the past due to budget

constraints .

Participants are required to fulfill eight appointments

per day over the two days of the trade show, which still

allows five free hours each day to walk the show floor .

The planners also take advantage of CEU (Continuing

Education Units) accredited education sessions fueled by

MPI, PCMA and others, and also enjoy a number of daytime

and evening networking opportunities . All in all, the

entire experience for the buyer meets all of their needs—

business, education and networking .

Here’s a short list of advantages to a Hosted Buyer program:

SELLERS

• Buyers prequalified

• Schedule arranged through matching software

• Alternative to traditional trade shows where buyers

are approached as they walk by

• Knowing which meetings are scheduled ahead of time

helps to prepare

• Education and networking opportunities

BUYERS

• One stop shop: exposure to multiple destinations/

venues in short period of time

• Minimal commitment with little or no cost

• No registration cost

• Customized schedule arranged through software

• Education and networking opportunities

For more information about the AIBTM Conference in

Orlando June 10-12, and their Hosted Buyer program,

visit: www .aibtm .com . n

Hosted Buyer Programs The new model for trade shows? by Michael J. Lyons

Michael J. LyonsExhibition Director – AIBTM

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Carolina Blitz | April - May 2014 | 21

coming attractions

We look forward to welcoming MPI-CC for the bi-monthly chapter

meeting on July 17, 2014 .

The Umstead Hotel and Spa boasts stunning interiors punctuated

with privately curated fine art, 150 spacious guest rooms and suites,

world-class cuisine, a stimulating spa, gracious staff, and a serene

woodland setting . Privately owned and impeccably maintained, The

Umstead has earned both the AAA Five Diamond award and Forbes

Five Star rating .

We are excited to showcase the recent renovations from 2013 with

you . From newly designed guest rooms and public areas, to a top-

to-bottom transformation of The Umstead Spa that elevates every

aspect of the spa experience . All enhancements integrate seamlessly

with The Umstead’s art collection and surrounding landscape and we

are certain they will delight!

We hope you are able to join us in July for the MPI-CC bi-monthly

chapter meeting! n

The Umstead Hotel and SpaCary, North Carolinaby Alison Jenkins

Alison JenkinsDirector of SalesThe Umstead Hotel & Spa

Page 24: Blitz aprmay2014 final

May 18-19, 2014 May Annual Meeting

Register Now Concord, NC

Embassy Suites Charlotte/ Concord Golf Resort & Spa

July 17, 2014 July Chapter Meeting

Register Now Cary, NC

Umstead Hotel & Spa

August 2-5, 2014 World Education Congress

Register Now Minneapolis, MN

September 18-19, 2014 September Chapter

Meeting & Tradeshow Register Now

Durham, NC DoubleTree by Hilton

November 20-21, 2014 November Chapter Meeting

Register Now Southern Pines, NC Pine Needles Lodge & Golf Club

and Mid Pines

Reminder: Deadline for submissions for the next

Carolina Blitz is May 28, 2014 . Please submit any

articles or photographs to be considered for

publication to Editor-In-Chief Ginny Fountain

at Ginny .Fountain@ncemcs .com

monthly meeting planner

Carolina Blitz Word Searchby Kistin Jordan, Graphic Designer

Goal Setting

Wendy Bassett

Frank Fraser

Destinations

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