blind folded taste (experience) lahore business school (lbs) 1
DESCRIPTION
Product Chose – Powder Juice - Reason Lahore Business School (LBS) 3TRANSCRIPT
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Lahore Business School (LBS)
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CONSUMER BEHAVIOR Blind Folded Taste (Experience)
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PRESENTED BY:Ali ZulfiqarZohaib Hassan Shahzaib AkramAli AdnanAbdul Jabbar
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ITS EASY TO CARRY.ITS EASY TO USE.FULFILL YOUR THRUST NEED.Product Chose – Powder Juice - Reason
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Lahore Business School (LBS)
4TANGSUN SIPENERGILE Product Name – Orange Flavour
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Lahore Business School (LBS)
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KRAFT FOODS CO.Tang – Orange Flavor
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DETAIL - KRAFT FOOD - TANGTang is a Fruit-flavored drink. Originally Formulated By General Foods Corporation Food Scientist – William A. Mitchell In 1957, Its Was First Marketed in Powdered From in 1959.
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HILAL CONFECTIONARY Sun Sip – Orange Flavor
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HILAL CONFECTIONARY – SUN SIP
Hilal has been synonymous with excellent quality confectionery products for the past fifty years. Over the last half century, the company has diversified it’s product range, with a variety of popular new confectioneries for consumers all over Pakistan.
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UNILEVER PAKISTANEnergile – Orange Flavor
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UNILEVER – ENERGILEUnilever is an Anglo–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream.
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WHY BLIND TEST?
To Know Why People Buy This Product? Product QualityActually which thing Customer Want.
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QUESTIONNAIRE RESULTS Product A – Product B – Product C
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PRODUCT A ( TANG)PRODUCT B (SUN SIP)PRODUCT C (ENERGILE)
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Male 91%
Female 9%
Gender
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90%
10%
OccupationStudent Employee
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Lahore Business School (LBS) 16WEEKLY CONSUMPTION
1 To 333%
4 To 644%
More Than 6 23%
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ORANGE TASTE IN WHICH PRODUCT?
49%
31%
20%
Orange Taste Product A Product B Product C
Product A – TangProduct B – Sun SipProduct C – Energile
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WHICH PRODUCT HAVE BLEND TASTE ON YOUR TONGUE ?
Product A40%
Product B50%
Product C10%
Product A – TangProduct B – Sun SipProduct C – Energile
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WHICH PRODUCT DO YOU THINK HAVE MORE ORANGE COLOR?
50%
30%
20%
Orange ColorProduct A Product B Product C
Product A – TangProduct B – Sun SipProduct C – Energile
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Lahore Business School (LBS) 20AVOID IN POWDER JUICE?
Sugar24%
Antiseptic26%
Concentration 50%
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Lahore Business School (LBS) 21JUICE PRICE?
28%
50%
22%
Rs. 3 Rs. 5 Rs. 10
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FRESH & PUREProduct A
30%
Product B48%
Product C22%
Fresh & Pure
Product A –Tang Product B – Sun SipProduct C – Energile
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WHAT DO YOU THINK WHICH PRODUCT IS TANG, ENERGILE & SUN SIP?
60%
25%
15%
Tang Sun Sip Energile
Product A __________Product B __________Product C __________
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ATTRACTIVE PACKAGING
Tang60%
Sun Sip30%
Energile10%
TangSun Sip Energile
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CONCLUSION & RECOMMENDATIONSIn Corporation Favor
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CON & RECConclusion
Public Didn’t Have Awareness About the Product.
Everyone Said That All Product is Tang Expect 2 or 3 Persons.
Tang Have More Advertising Campaign That’s Why People Consume Tang More Than Other.
Tang Have Attractive Packaging Edge.
Recommendations
More Advertise Using Television Media.
Effective Adds Promotions Attractive Packaging Like (Olpers) Color
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THANK YOU SO MUCH Any Question ??