blighter or wrogger?

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Social Travel Market 2011 Blighter or wrogger? Abigail King

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What should today's aspiring travel writer do? From the Social Travel Market seminar at the World Travel Market London 2011. http://www.wtmlondon.com/2011/page.cfm/action=ConfSpeaker/SpeakerID=135

TRANSCRIPT

Page 1: Blighter or Wrogger?

Social Travel Market 2011

Blighter or wrogger?

Abigail King

Page 2: Blighter or Wrogger?

Who am I?

Journalist

Lonely Planet, CNN, Huffington Post, France Today, National Geographic Traveler & more

Academic journals

@abigailkingwww.abigailking.co.uk

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Who am I?

Blogger

Inside the Travel Lab

www.insidethetravellab.com

@insidetravellab

Page 4: Blighter or Wrogger?

Who am I?

Doctor

Swapped a career as a hospital doctor for a life with words and pixels.

Page 5: Blighter or Wrogger?

Questions

• What should an aspiring writer do?

• Where should travel companies and tourist boards go for content?

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How I did it

• Geographical limitations• Bought a book• Signed up for an online course• Started pitching

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Where’s your blog?

• No books• Online course• Google• Ongoing project

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For Writers

• Showcase your work• Creativity• Network• Interviews• Direct income• Assignments without pitching

Advantages

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For companies

• Try before you buy• Faster results• Long-lasting results• Loyalty

• Social media can no longer be ignored

Advantages

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For writers

• Slow start• Rapid changes• Many roles

Disadvantages

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For travel companies

Disadvantages

•Less control

•More groundwork required

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Thank you

www.insidethetravellab.com

@abigailking

@insidetravellab