blighter or wrogger?
DESCRIPTION
What should today's aspiring travel writer do? From the Social Travel Market seminar at the World Travel Market London 2011. http://www.wtmlondon.com/2011/page.cfm/action=ConfSpeaker/SpeakerID=135TRANSCRIPT
Social Travel Market 2011
Blighter or wrogger?
Abigail King
Who am I?
Journalist
Lonely Planet, CNN, Huffington Post, France Today, National Geographic Traveler & more
Academic journals
@abigailkingwww.abigailking.co.uk
Who am I?
Blogger
Inside the Travel Lab
www.insidethetravellab.com
@insidetravellab
Who am I?
Doctor
Swapped a career as a hospital doctor for a life with words and pixels.
Questions
• What should an aspiring writer do?
• Where should travel companies and tourist boards go for content?
How I did it
• Geographical limitations• Bought a book• Signed up for an online course• Started pitching
Where’s your blog?
• No books• Online course• Google• Ongoing project
For Writers
• Showcase your work• Creativity• Network• Interviews• Direct income• Assignments without pitching
Advantages
For companies
• Try before you buy• Faster results• Long-lasting results• Loyalty
• Social media can no longer be ignored
Advantages
For writers
• Slow start• Rapid changes• Many roles
Disadvantages
For travel companies
Disadvantages
•Less control
•More groundwork required
Thank you
www.insidethetravellab.com
@abigailking
@insidetravellab