Blenderman

Panda Apps presents:

Who? – Anybody who plays games on their

phone

What? – People are playing games but are open

to more

When? – In their free time

Where? – Wherever they can

Why? – To enjoy themselves

Context of Blenderman

People want to enjoy themselves, but can’t always find

the right app.

Even people who have apps they enjoy are always open

to new apps.

Both these people want new, fun and cost-effective

apps.

Specific Problems

Core Question:

How can I enjoy myself on my

phone, without spending lots of

money?

People who need entertainment or relaxation

currently try to use the apps on the market,

but they are always open to other apps that

can do it better. Our key insight is that people

will always be open to more apps that can

provide relaxation and fun.

Key Insight

Panda Apps, is creating Blenderman, our all new game

that is enjoyable, cost-effective and promotes healthy

eating.

The app can be used by almost anyone who enjoys

mobile gaming, either casually, or more hard-core. While

there are other platforming running games on the

market, many are difficult and difficult to pick up quickly.

Blenderman, however, can be picked up and put down

again and again.

Blenderman

Many people who have mobile phones don’t actually use

them for games, but would probably enjoy doing so.

Furthermore, the majority of existing mobile gamers are

open to new ideas, due to the high speed at which

mobile games go in and out of popularity. Therefore, we

think there is a great market for our game – which many

people agree has an interesting concept.

User Profiling Outcomes

There are a fairly large amount of running platformers on the

market, but many are for consoles (either home consoles

such as the Xbox One or PS4, or handhelds such as the

Nintendo 3DS or PS Vita), and the others are either

expensive, or have a selective target market. For example,

Happy Jump (and its many spin-off games, often called out

for being cheap ‘cash-ins’) is targeted towards small

children, despite the fact that many people play it who aren’t

children. For this reason, many people are left out of the equation and are stuck with lower quality games.

Competitors on the Market

Core Features

Our app, Blenderman, presents the challenge of taking

control of a piece of fruit, who must escape from a

blender. The app will be a linear, left to right scrolling

game, with more and more difficult obstacles to traverse

as the stages go on. Each stage will be relatively short,

so you will not lose massive amounts of progress when

you have to stop playing.

Our interviewees have specified that they want a cost-

effective game, that they can enjoy, and not have to

spend long periods of time on. We feel that Blenderman

fits this specification almost perfectly.

CLICK TO

VISIT STORE

PLAY

HIGH SCORE

0

CLICK TO

PLAY

FRUIT NUMBER OF

COINS

LEVEL NEEDED

TO UNLOCK

apple free Unlocked

banana 5000 From level 2

orange 10,000 From level 6

Pineapple 20,000 From level 10

strawberry 40,000 From level 14

buy

buy

buy

buy

Click here

1,000 coins

buy

FRUIT NUMBER OF

COINS

LEVEL NEEDED

TO UNLOCK

apple free Unlocked

banana 5000 From level 2

orange 10,000 From level 6

Pineapple 20,000 From level 10

strawberry 40,000 From level 14

buy

buy

buy

buy

Click here

1,000 coins

buy

Not Enough Coins!

OK

PLAY

HIGH SCORE

0

Continue to next slide

Our app would need no data collection other than our existing

interview records, and contact from users regarding improvements

or bugs.

The technical side of the app would be quite easy to programme,

with the right approach, as the characters would need minimal

animation, and we could have a cycled background for each

stage. The only difficult thing may be collision detection physics,

and the programming of picking up items, but with the right

assistance this should not be an issue.

Feasibility

We have chosen the ‘Some Users Pay’ Model. We think

that many people would prefer a free game, and then

pay a little for upgrades. These are going to be upgrades

for the game, such as Disabling Adverts or purchasing

new, better characters to run with. All our interviewees

have pledged to get the app if it is as good as it sounds,

so we should have a wide enough user base.

Business Model

-Internet adverts are relatively cheap but also get

a wide amount of exposure.

-In-App-Adverts also get large amounts of

exposure and are also quite low-cost.

-If our app gained enough of a user base, we may

branch out into more expensive advertising, such

as radio, TV adverts, which receive huge

exposure and are much more noticeable than

simply an image.

Marketing Strategy

Expert Interviews

We spoke to Mgishu Boyd, an app development expert in

February 2014. He aided our app development by providing

constructive criticism of our three App ideas, and helped us

choose Blenderman to carry forward. He also suggested

ways in which we could improve our apps and offered his

opinions on which aspects sounded good.

Blenderman seemed to be the one Mr Boyd favoured. He

suggested that there are minimal issues with the app, other

than the difficulties we may encounter during actual

development. However, these should be easily avoided with

the correct approach.