blended serps smx west 2010
DESCRIPTION
My presentation on Blended SERPs from SMX West 2010 ..TRANSCRIPT
What To Do With Blended SERPs?
Where Do People Look For Answers?
Questions To Research
• Asking Questions About?• Looking For Answers On?• Looking For Videos About?• Looking For Images About?• Looking For Reviews On?• Looking For Testimonials On?• Reading Blog Posts/Articles On?• Looking For Tips On?• Looking For Help On?
Blended Media In The SERPs•Images•Videos•News•Shopping•Blog Posts•Books•Local•Real Time•Social Circle
Research Your Industry
Research Examples
Get Creative
Takeaways• Images - How can you better use images and get them to show up in the
SERPs?• Videos - How are others using video? How can you implement with
current strategy? Create a YouTube Channel. • News - Are you posting regular press releases? Use your competitor to
get ideas. They will show up in the SERPs.• Shopping Results - Are you using sites like Shopzilla to get into shopping
results? There are plenty others too. • Blog Posts - Are you even blogging? Find the questions that people are
asking - and answer them! You be the one that provides that killer content!
• Books - Could you write a book about your industry?• Social Circle - There is more and more of a need to get involved in Social
Media.• Local - Make sure and set up all your local accounts.• Real Time - Participate, become an authority
Matt SiltalaDream Systems Media, Owner
http://www.dreamsystemsmedia.comFind me on Twitter: @Matt_Siltala