“The best thing to happen to cycling since lycra”

SURVEY RESULTS

WHAT DO PEOPLE LIKE MOST ABOUT THEIR

LASERLIGHT?

WHAT WOULD RIDERS CHANGE ?

WHAT’S IT LIKE RIDING WITH A LASERLIGHT ?

“like being a rock star”

“like wearing a disco ball”

“good fun, indeed very good fun”

“Reassuring”

“Cool, gets attention”

MOST MENTION GETTING ATTENTION & FEELING SAFER

25% mentioned attention & positive comments 18% mentioned feeling safer & more visible> 30% mentioned great, cool or fun

“admiring looks/comments”“people take more attention”

“people notice!”“people, bike riders, ask me the name & where I found it”

“gets drivers’ attention”“does draw attention”

“feeling safer”“feels safer”

“really feel safer”“feel safe”“feel safer”

“It’s better than speed dating to get conversations going”

DO PEOPLE LIKE THE LASERLIGHT?

“I like beetroot juice.”

HOW WOULD YOU FEEL IF YOU COULD NO LONGER USE THE

LASERLIGHT ?

57% Very disappointed38% Somewhat disappointed

5% Not disappointed

“NOOOOooooDon’t take it away!”

And for the product geeks amongst you, we’re super proud of our NPS of 50. As a high benchmark, the iPad’s NPS in 2013 was 65.

WHAT WOULD PEOPLE CHANGE?

“How could you hate on LASERS??!”

MOSTLY ISSUES WITHTHE BRACKET

“Well looking forward to the new bracket as I hope it is the only thing which needs to change.”

“I would like less side to side wobble” (bracket)

“sturdier bracket”

“The bracket. It is a

clever idea, but needs to be re-engineered so that the light does not easily move around.”

“The play in the bracket makes me nervous”

“Better fastener to handlebars. I’ve yet to receive the improved one you’re sending out”

SOME WORDS OF LOVE

“Its presence as a thing of some beauty and tactile excellence”

“Brilliant green bicycle image projected in front of my bike makes me much more visible on my commute home. The light is incredibly well built and designed.”

“The concept is clever and so innovative and the design is wonderful. It's a beautiful object and even the packaging is great. It's easy to set up and use too. ”

“Fine piece of quality engineering. Almost a shame to use it;

deserves putting into a display cabinet. :-)”

“It might save my life.”

“4(!) bus drivers waved after having braked at traffic lights spotting the Blaze symbol in front of me.Pedestrians have jumped out of the way first being startled by the laser then giving me the thumbs up (It´s just like a silent ‘siren’)”

“It works! Everyone on the road with me - and I mean EVERYONE - notices the green bike and tries to find the source.”

“I love the fact that I (and the other backers) helped to bring the laserlight from Emily's idea into reality. Oh and its the coolest looking light I've got :).”

“It’s attracting swarms of kittens, I LOVE it!”

“I like the fact that it's a great light even without the laser.”

THANKS FOR THE SUPPORT!