blake morgan's seo brand seminar the use of seo and social media to build your brand
TRANSCRIPT
By Samantha Noble
@Koozai_Sam
THE USE OF SEO AND
SOCIAL MEDIA TO BUILD
YOUR BRAND
WHAT WE WILL
COVER TODAY
CORPORATE VS. PERSONAL
Corporate
Brand
HOW PEOPLE SEE
SOCIAL MEDIA
Personal
Brand
Corporate
Brand
THE REALITY OF
SOCIAL MEDIA
Personal
Brand
THE NEW
SOCIAL MEDIA
Everything
Brand
MAXIMISE BRAND MENTIONS
But I am still a
real person
Corporate
Brand
Personal
Brand
EXAMPLE BRANDS
WHO DO THIS
EXAMPLE BRANDS
WHO DO THIS
EXAMPLE BRANDS
WHO DO THIS
PERSONAL BRAND BENEFITS
CORPORATE BRAND BENEFITS
HOW THAT LOOKS
IN NUMBERS
HOW THAT LOOKS
IN NUMBERS
EPIC SOCIAL MEDIA FAILS
HOW CAN I MINIMISE RISK?
MONITOR
CONVERSIONS Free Tools Paid Tools
DON’T FORGET TO
RECLAIM EX ACCOUNTS
When employees leave they
rename their account
so we register the old one to
stop squatters
BE READY FOR
FAKE ACCOUNTS
BE READY FOR
FAKE ACCOUNTS
DON’T FORGET ABOUT
THE CORPORATE BRAND
PAGE ONE DOMINATION
Research Website Research
Brand Research Buy
WHY IS
THIS IMPORTANT?
25% OF BRAND RELATED SEARCHES DON’T END UP ON YOUR SITE
Source: ClickZ
DID YOU KNOW?
90% OF CUSTOMERS SAY THAT BUYING DECISIONS ARE INFLUENCED BY ONLINE REVIEWS
Source: Marketing Land
Lots of
sponsored
ads
News
stories
More
results
Images
Shopping
results
Video
content
LinkedIn Quora Facebook Twitter
YouTube Google+ Slideshare Pinterest
Expertfile FourSquare About.Me Scoop.it
STRONG PROFILES
ALMOST THERE
LOADS MORE TIPS &
ADVICE FOR BRANDS
LOOKING FOR
ASSISTANCE?
