Blake Mason, John Frelinghuysen, and Diana Nay

Social Media Strategy Presentation

ORGANIZATIONS OVERVIEW

• Main goal of educating through exposure

• Building their own brand through immersive experience

• Targeting a niche audience with appropriate tactics

WAVES 4 WATER AND THE WATER PROJECT

• Exposing a social problem

• Achieved through • Facebook: images and engaging conversation • Blog: specific stories and examples• Pinterest: showing research that appeals to niche

demographic• YouTube: storytelling

IMAGES FOR STORYTELLING

ROLLINS COLLEGE AND ELON UNIVERSITY’S IMMERSION PROGRAMS

• Exposure through international immersion experiences

• Achieved though:• Website: organized tabs to showcase variety and

numerous opportunities• Testimonials: personal stories with which niche audience

can relate to• YouTube: imagery appeals and engages the viewers • Blogs: straightforward and live information

FMHS & ALBIN POLASEK

• Exposure of culture

• Achieved through • Facebook: To Create Costumer Connection • Vimeo: To educate and promote through video • Twitter: An extension in social media presence • Website: To educate and preview the organization

CREATING CONNECTIONS

COMMON/ DIFFERENT STRATEGIES

• Informational vs. storytelling using videos • Creating connections through social media • Using images to tell a story

IMPLICATIONS

• New media helps reach niche audience • These platforms aid in brand recognition • Enhances communication